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Computerlinks launches new Alvea Cloud Connect partner program to drive demand for IaaS to channel partners

United Kingdom: network and security VAD Computerlinks has launched as a part of its ALVEA managed services Cloud Connect, a new partner program for resellers designed to drive end-user demand for its upgraded Alvea Infrastructure Service. The new Infrastructure-as-a-Service (IaaS) has undergone extensive development over the last six months. It is now based on a dedicated local data centre, purpose-built for the cloud and to host Alvea Services’ cloud and managed services. A key feature of the service is its secure data seeding capability, either via encrypted hard disk or high-speed Internet transfer that allows end-users to move their data to the cloud quickly and securely. To boost end-user interest and confidence in investing in a cloud-based infrastructure, resellers are being invited to « try before you buy » and test out the flexibility of the new service by offering their customers free trials in the coming weeks.

Alvea Cloud Connect has been designed to provide resellers with all the sales, marketing and technical support they need to kick-start sales and offer their clients robust and secure cloud computing solutions. Platinum, Gold and Silver service levels have been designed to match resellers’ diverse needs and levels of expertise. In addition to demand generation campaigns across all program levels, Alvea will provide extensive marketing campaign support including sharing the cost of trade shows and events for its Platinum partners. Additional margins will also be offered to Platinum partners who make a commitment to marketing the service.

The launch of Alvea Infrastructure and Cloud Connect is a major milestone in the development of cloud services for the channel as it gives resellers a quick, easy and cost-effective way to build IaaS into their own service portfolio. ALVEA Infrastructure uses best of breed, proven cloud orchestration technology that enables on-demand, fully automated provisioning of cloud services. This allows resellers to develop and deliver cloud services quickly and easily to meet the changing needs of their clients’ businesses. The ALVEA Infrastructure data centre is housed in one of Europe’s state-of-the art Tier Three premium carrier-neutral data centres in London and conforms to key industry certifications including ISO 27001 and ISO 9001.

Alvea Infrastructure’s simple user interface allows instant provisioning of IT security and cloud services so that resellers can react quickly to the changing needs of their clients’ businesses. With a UK-based data centre at its core, built and operated by IT security and data centre management specialists, resellers can ensure that any needs their clients have, to comply with data sovereignty and security requirements, are met in full.

All of the Alvea Services are built so that resellers can apply their own look and feel to the cloud services they deliver to customers. The cloud orchestration solution deployed by Alvea Infrastructure allows the end-user interface to be fully white-labelled for those resellers who want to deliver the service under their own brand.

Alvea Cloud Connect consists of three levels of service: Platinum, Gold and Silver. Depending on the requirements and in-house capabilities of each reseller, Alvea Cloud Connect provides 24/7 email and telephone support, training, platform customisation, sales and marketing support and technical backup. All three levels provide resellers with end-user leads to help build a sales pipeline and access to a dedicated partner portal for technical and administrative support.

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Siewert & Kau strengthens its product marketing team

Germany: broadliner Siewert & Kau has hired two new people in its product marketing team. Timo Tübcke becomes display product manager, while Marcus Limburg takes in charge the Dell business of the distributor. Both were previously working for Siewert’s competitor Devil.

API finds a Brother

Germany: broadliner API has been granted official distributorship for Brother printers and multifunctions.

iSource imports PhotoFast

Poland: Mac specialist iSource has started the distribution of the PhotoFast i-FlashDrive of taiwanese vendor Sanho Digital. This device, which won the « 60 seconds to convince » award on Distree EMEA earlier this year, allows users to transfer on USB key and back any document from the Apple device (music, video, book, picture), without the need of any computer. Beside the FlashDrive, iSource also now distributes HyperJuice external batteries for iDevices and HyperMac external hard drives.

Midwich Security appointed as distributor for Luminite’s Genesis wireless PIR detection systems

United Kingdom: Luminite Electronics, a UK-based company specialized in the design and manufacture of PIR detectors and controls, has appointed physical security specialist Midwich Security to distribute its wireless PIR (Passive InfraRed sensors) detection system. Luminite’s Genesis PIRs provide a quick-to-install motion-detection solution. Battery powered and wireless communications means no wiring between the PIR detectors and control equipment is required. With a covert viewing angle and no moving parts for unauthorised adjustment, the Genesis PIR’s can be set up in a system containing up to 64 units at up to 1km away from the IP Masthead transceiver.

Macway powers Mac peripherals with Mobee

France: Mac etailer and semi-distributor MacWay Pro has added Mobee induction charging systems for Apple wireless keyboards and mice to its catalog.

Merlion expands in region

Russia: broadliner Merlion has opened its seventh regional office, in Nizhny Novgorod. The goal of this opening is to answer more efficiently to the needs of the resellers of the fifth largest city in the country.

Bigben plays with Milestone

Italian studio has appointed gaming specialist Bigben as an official distributor for its World Rally Championship 3 game in Belgium/Luxembourg, France and the Netherlands.

Wick Hill to distribute Xirrus

United Kingdom: network and security VAD Wick Hill is to distribute Xirrus high performance wireless networks in the country. This moves brings back Xirrus with a second distributor beside e92plus, as it parted with VCW Security one year ago: alone, e92plus was seemingly insufficient to cover efficiently the local market. The goal of this new signature is to help Xirrus attract new VARs in its key verticals of education, healthcare and main public administrations.

Aryan presents its new vendors on SIMO

Spain: broadliner Aryan Comunicaciones has presented on its SIMO booth three new vendors which were recently added to its catalog : Hannspree LCD monitors, IQ interactive whiteboards and Energy Sistem accessories and small peripherals.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

Latest partnerships

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We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.