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More details arising about the integration of SDG in Tech Data

A few months after the official acquisition of British value-added broadliner SDG by American behemoth Tech Data, the picture of the organisation is getting clearer. Tech Data is planning to include merge SDG activities into its local TD Azlan BUs, hence creating the largest VAD in the EMEA region. Already in France, the Netherlands and the United Kingdom, local SDG managers (respectively Joël Pera, Henk Snijders and Paul Eccleston) have been officially appointed managers of TD Azlan. In the Netherlands, Tech Data has moved into ETC offices. In France, most TD Azlan businesses will move to Best'ware premises while, in the United Kingdom, all offices (Basingstoke, Langley, Warrington and Birmingham) wil be kept for an optimal coverage of the country and to ensure that no vital human competencies leave the distributor. In the process, sub brands have been created in this country: TDAzlan ETC (Enterprise Infrastructure Solutions), TDAzlan ISI (Advanced IBM Solutions), TDAzlan SDG (Advanced Infrastructure Solutions) and TDAzlan IQSys (Enterprise Software Solutions). Most redundancies should occur in the less "value added" businesses of SDG, albeit it is currently difficult to know much details about this. Until autumn, both companies should continue to work separately, in order to make sure that the integration is seamless for customers.

Westech distributes Crono

Slovakia: PC component and peripheral specialist Westech has expanded its portfolio with with Crono accessories, small peripherals, power supplies and cases.

MeLLmo inks a deal with VAS

Germany: MeLLmo, a developer of mobile data analysis and presentation tools, has chosen software VAD VAS Value Added Services as an official distributor.

Philips appoints Acte

Norway: Philips has inked a distribution deal with industrial computing and semiconductor specialist Acte. The distributor will include its large-size LCD panels for digital signage and industrial AV applications.

Arrow and NETconsent collaborate on VAR partner programme

United Kingdom: policy management software editor NETconsent has launched a new partner programme, in collaboration with its local distributor, VAD Arrow ECS. As part of its channel only sales strategy, it will offer tools and training to its certified channel partners. NETconsent and Arrow ECS will provide sales and technical training, pre and post sales and marketing support, deal protection and access to marketing development funds.

Computerlinks fined for Syria trade breach

Middle East: web security vendor Blue Coat Systems has commended US Department of Commerce's Bureau of Industry and Security (BIS) for its enforcement action against network and security VAD Computerlinks in connection with the unlawful diversion of Blue Coat ProxySG appliances to Syria. BIS previously penalized Wassim Jawad and Infotech in 2011 for their involvement in this unlawful transfer. Blue Coat terminated its contractual agreement with Computerlinks ME in 2011 in connection with its investigation into the illegal diversion of its products to Syria. Blue Coat has not sold any products or services to Computerlinks ME since that time. Blue Coat has also taken additional steps to guard against future diversions of its products by third parties and bolster its compliance program. Blue Coat has increased employee training, added new compliance personnel, upgraded its export control screening systems, revised its compliance policies, and implemented new agreements with its channel partners, both direct and indirect, that include extensive compliance commitments. According to Reuters, Computerlinks, which misled Blue Coat by claiming supplier to Iraq and Afghanistan, has been fined €2.12m – the maximum possible amount. In addition to supplying ProxySG appliances for €1.06m in three separate transactions between about October 2010 and May 2011 to the Syrian Telecom Establishment (which controls the access to the Internet in the country), Computerlinks also reportedly provided wrap-around services for the products, which were allegedly used to monitor citizens.

PSCo offers new rental packages

United Kingdom: AV VAD PSCo has launched new rental packages, covering large format screen and videowall technology. These packages include technical support and specialist logistics at what it claims is highly competitive pricing.

Novastar backups on Altaro

Germany: software specialist Novastar has added Altaro backup tools for virtualized environments to its catalog.

RGB Spectrum in partnership with Auvix

Russia: visual resource management vendor RGB Spectrum has inked a distribution deal with AV VAD Auvix, which will push its full portfolio through its nationwide integrator network.

More Samsung for AT Computers

Czech Republic: broadlinet AT Computers has expanded its SSD portfolio with Samsung products.

Copaco signs with TP-Link

Netherlands: broadliner Copaco has added TP-Link soho products to its networking offer.

MobilityGuard switches to indirect with Infinigate

Scandinavia: to reach more efficiently the end customers, identity management and access vendor MobilityGuard has decided to go indirect over the region, and has chosen security VAD Infinigate as its distributor in Denmark, Norway and Sweden.

Four new vendors for Cloud Distribution

United Kingdom: cloud VAD Cloud Distribution has quietly added four new vendors to its portfolio : Enterasys Network Access Control (NAC) and Security Information & Event Management (SIEM) tools, Lacoon mobile zeroday protection system, Sinefa cloud-based network visibility and Tanaza cloud-based, multi-vendor wireless accesspoint management system.

TD Maverick gets into control automation with Crestron

France: AV VAD TD Maverick has signed a distribution deal with Crestron for its advanced home, campus & building control automation solutions.

Arena stores on Synology

Turkey: broadliner Arena has added Synology NAS servers to its storage portfolio.

Aptare expands channel programme with Zycko

Enterprise data centre optimisation vendor Aptare has inked an exclusive relationship with storage and network VAD Zycko to promote its sales through its strong network within the EMEA markets. According to Aptare, Zycko's ability to distribute new technologies and solutions makes them a key partner that brings pre-sales expertise, technical support, custom configuration, and industry-leading accredited training with full demonstration and proof of concept facilities. Initially, Zycko will distribute Aptare solutions in the United Kingdom, while other countries will follow over the coming months.

Aryan watches television with Sharp

Spain: broadliner Aryan Comunicaciones has expanded its portfolio with Sharp LCD televisions.

Almasa displays with LG

Middle East: network and security VAD Almasa Value Distribution ventures in the digital signage market through a regional partnership with LG Electronics. Under the agreement, Almasa Value Distribution will incorporate LG's display technologies into digital signage systems aimed at various verticals including retail, hospitality, government and transportation sector throughout the region.

Ingram Micro on the phone with Emporia

Germany: telephony specialist Ingram Micro Mobility has expanded its offer with Emporia mobile phones.

InfoWatch chooses Treolan

Russia: traffic monitor vendor InfoWatch has chosen broadliner Treolan as an official distributor for its SMB offer.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

Stay on top with the latest partnerships signed in EMEA.


We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.