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Another departure at Littlebit

Germany: after its boss Andreas Arndt and Stéphane Marhuenda, the sales manager for France (who joined storage VAD Hammer back in Paris as key account manager), Natalie Kremer, who was COO, has also left storage and memory specialist Littlebit.

A&C distributes Muvit

Netherlands: mobile phone accessory specialist A&C Systems has inked a distribution deal with French group Ascendeo to distribute its Muvit products in the country.

Merlion and Treolan signs an ethical charter

Russia: broadliners Merlion and Treolan have decided to sign the ethical IT distribution charter, which has been published by the APKIT (local association of computers and information technology). The companies which sign the charter reaffirm their commitment to legal, white distribution and import schemes in Russia, as well as the willingness to pay taxes to the State. Even if this is a good sign, this unfortunately does not mean that business in Russia is getting globally cleaner, as Russia remains one of the most corrupt countries in the world for the time being.

IT-Partners moves to March

France: IT-Partners, the local leading IT channel-only event and ITdistri partner, has decided to shift from the beginning of February to the beginning of March for its upcoming edition. The organizers have decided to change the date, to be able to help the major AV vendors, integrator and distributors to push their products on the French channel, following the ISE event in Amsterdam.

LIFE is getting better for Brightstar

United Kingdom: mobile phone specialist Brightstar has won an exclusive distribution deal with MVNO LIFE Mobile worth up to 100,000 handsets per year. This covers all handsets for LIFE to be sold via its website. Brightstar is also advising the budget MVNO, which piggybacks off the EE network, on product pricing, with all stock stored at its warehouse in Crewe. It is the third major contract win for Brightstar in the MVNO space this year. In January, it was awarded an exclusive distribution contract to supply the Post Office's MVNO with handsets, SIM cards and accessories. The distributor followed this in February by securing exclusive rights to supply Vodafone MVNO Talkmobile with up to 200,000 handsets per year (source: Mobile News United Kingdom).

Watchguard in the Arena

Turkey: broadliner Arena has added Watchguard UTM to its value division.

Koncept-L prints on Brother

Poland: AIDC/POS specialist Koncept-L has inked a distribution partnership with Brother, for its lines of mobile thermal printers, label and barcode printers and industrial-grade mobile printers.

TD Azlan joins Cisco Cloud Aggregator Programme to help partners grow

United Kingdom: infrastructure VAD TD Azlan's data centre, software, services and cloud BU has joined the Cisco Cloud Aggregator Programme and will lead the way in recruiting new Cisco Cloud Services Resellers (CSR) in the country. As part of the agreement, TD Azlan will provide Cisco resellers with access to cloud solutions from leading Cisco-accredited Services Provider partners and specialist support from its own Cloud Services and Cisco teams. By becoming a Cisco Cloud Services Reseller, partners can offer a range of cloud services that are built on Cisco technology, without having to making any investment in their own dedicated infrastructure. By working with Azlan, they have access to an established Cloud Services practice and extensive expertise in Cisco solutions. In addition, they can make use of Tech Data's StreamOne aggregation portal to manage customer usage and automate billing processes. TD Azlan will be looking to recruit both existing Cisco partners for the programme and bring in newly-qualified partners who want to become Cisco CSRs. TD Azlan will start to identify and recruit new partners for the cloud programme immediately.

Three new brands for Redington

Middle East: Redington Value, the value division of broadliner Redington Gulf, has signed three new partnerships during this year's edition of the Gulf Information Security Expo and Conference (GISEC 2015), with Shavlik (security management solutions), Fidelis Security Systems (extrusion prevention systems) and Niksun (cyber security and network performance products and solutions).

V-Valley stores on Seagate

Spain: network and security VAD V-Valley has added Seagate NAS to its catalog.

Another country for Esprinet

Italian broadliner Esprinet has decided open a full-fledged subsidiary in Portugal. Esprinet Portugal Lda, which will open in a few weeks. Until now, Esprinet covered the country from Spain as well as through AMP Lda, Agência Comercial da Esprinet Ibérica, whose employees ought to be transferred to this new subsidiary. The goal will be to address more efficiently the needs of the local resellers, with local marketing, sales and technical resources as well as a warehouse for shorter deliveries.

Intelligent Configuration Engine launched by Exertis set to drive success for resellers

United Kingdom: broadliner Exertis has launched its Intelligent Configuration Engine (ICE), a unique online tool that helps its reseller partners accurately quote and price server and workstation configurations. Via its easy to use and intuitive interface, detailed quote, product information, price and stock availability can be established – all in a matter of minutes. Initially supporting server and workstation solutions from our partners including Dell, Fujitsu, and Lenovo, by the summer it will be extended to include storage solutions from multiple manufacturers. Unlike vendor-specific configuration engines, ICE has been engineered and fully tested by Exertis to include solutions from leading brands, ensuring that the best deals, offers and configuration alternatives are always made available to its reseller partners. Developed using Exertis' years of server and workstation knowledge and experience, ICE can guide resellers, without server or work station expertise, to the most appropriate solution for their customer, thanks to a combination of clever algorithms which – among other things – can also correct configurations when an incompatible or invalid selection is made. Additionally, it can alert users to complementary components they should consider offering their customers, helping to drive attach opportunities. As it is a proprietary solution as opposed to a vendor-created offering, key third party lines such as Microsoft Operating Systems and Tandberg backup software are available through ICE. This ensures that resellers never have to leave the configuration environment. This aids overall speed and accuracy – from starting the configuration process to submitting a fully-costed quote to their customers – ICE can help resellers save time, which can be invested in pursuing new opportunities and higher-value solutions, instead. Reporting functions within the ICE portal allow for the review of how quotes have been prepared throughout the day by sales staff, tracking the quote/sales pipeline for follow-up and archiving of quotes for analysis over time and identification of recurring sales opportunities.

Conrad converts iPhone in thermal camera with Flir

Semiconductor and embedded computing etailer and distributor Conrad has started the distribution of the Flir One in both France and Germany. The Flir One, from Flir System, is an accessory which transforms the iPhone into a full-fledged thermal camera.

Mustek in partnership with Lenovo

South Africa: broadliner Mustek has been granted by Lenovo with official distributorship status for its ThinkServer x86 servers and storage solutions. Until now, Mustek was only distributing Lenovo notebooks, PCs, tablets and monitors through its reseller network.

Payleven appoints Esprinet

Italy: smartcard reader vendor Payleven has appointed broadliner Esprinet as an official distributor in the country.

Ixia appoints StarLink

Middle East: security VAD StarLink has quietly unveiled on GISEC a new distribution deal with cloud-based network test and network visibility vendor Ixia.

Kappa Data launches Firewall Care

Belgium: network and security VAD Kappa Data has launched the latest service in its managed services portfolio, Firewall Care. This speedy replacement service comes in the picture at times when hardware defects. When this happens, Kappa Data provides the customer with a brand new device, which can either be picked-up by the client, or delivered the next business day at any postal address in the Benelux. Special to this device is the plug'n play configuration: the new device will be pre-populated with the latest firmware and the customer's professional firewall configuration, allowing for the device to be installed in a quick and easy way. This averts the need of an external intervention as the client can simply install the device himself. On top, the device can remain at the client’s site, a double win in time! Existing Control Center users can easily subscribe to the Firewall Care Service at any time and at attractive pro-rata rates.

A fourth vendor for Big Technology

Germany: datacenter VAD Big Technology has inked a partnership with Ixia to distribute its cloud-based network test and network visibility products through its VAR and system integrator network.

MICS stores on Inspur

Russia: server and peripheral specialist MICS has been appointed by storage vendor Inspur to distribute its servers in the country.

Exertis Banque Magnétique listens to music with Altec Lansing

France: retail specialist Exertis Banque Magnétique has added Altec Lansing speakers to its portfolio.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

Stay on top with the latest partnerships signed in EMEA.


We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.