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ELKO expands industrial solutions portfolio and announce cooperation with GETAC

Broadliner ELKO Group and rugged computer vendor GETAC has entered into a distribution agreement. Under the terms of the new agreement, ELKO Group has started to distribute GETAC rugged laptops, tablets and handhelds in the Baltics, CEE and CIS region. As one of the leading rugged computer manufacturers, GETAC offers extensive range of rugged computing product lines including notebooks, tablets and handheld computers for demanding professionals in extreme environments. GETAC products can be found in a wide range of sectors from defense, law enforcement and public safety, utility, field service, oil and gas, telecommunications, transportation to manufacturing. Now with the start of this cooperation ELKO Group has rights to distribute GETAC rugged computing solutions in Estonia, Kazakhstan, Latvia, Lithuania, Romania, Russia, Slovakia, Slovenia and Ukraine.

HP appoints NTT System

Poland: HP has chosen broadliner NTT System as a new official distributor for its consumer products (source: CRN Polska).

Arrow extends full portfolio of Oracle products and services to another country

Ireland: infrastructure VAD Arrow ECS has increased its footprint in EMEA by bringing Oracle portfolio to Ireland. The new contract is in addition to the countries in EMEA in which Arrow provides Oracle solutions. Arrow's Enterprise Computing Solutions for Oracle provides businesses with a range of products and services designed to help build and extend their expertise in new areas. Arrow ECS provides added value to channel partners through business development, account management, finance, enablement, and professional services, helping them capitalise on the opportunities presented by Oracle solutions.

OCS distributes Avago

Russia: Avago has appointed value-added broadliner OCS Distribution as official distributor for its optical and fiber transceivers and repeaters.

F5 Networks expands its partnership with Veracomp

Already working together in Czech Republic, Poland and Romania, infrastructure VAD Veracomp has extended its partnership with F5 Networks to the Adriatic region and its offices in Bosnia, Croatia and Slovenia.

Digital Projection appoints Telion

Videoprojector vendor Digital Projection has chosen Swiss AV specialist Telion as official distributor for Liechtenstein and Switzerland.

Mayflex to promote Philips connected lighting system

United Kingdom: network and connectivity specialist Mayflex has signed an agreement to increase exposure of Philips' innovative connected lighting system for offices to building IT system integrators in the country. The connected lighting system from Philips uses Power-over-Ethernet (PoE) to connect office lighting fixtures to a building's IT network and interface with other building systems such as heating, ventilation and IT services. The lighting system acts as an information pathway, enabling workers to control and access other building services via their smartphones, allowing them to enjoy greater visual comfort and productivity. Philips' connected lighting system is based on the understanding that customers are looking to achieve energy savings but also increased control and optimisation of the workplace. Philips' connected lighting proposition, where every light point is a pathway for information, offers high quality, reliable and energy-efficient illumination and enables building users to understand usage of their space to enhance the comfort of occupants and improve building efficiency. Using standards-based PoE-enabled fixtures also delivers significant cost savings on lighting installation as there is no need for expensive electrical wiring, reducing installation costs by up to 25%.

Océan Distribution enters the video-security market

France: historically specialized in PC components, Océan Distribution has entered the video-security market through the distribution of Dahua Technology products.

Infortisa displays on Ctouch

Spain: broadliner Infortisa has expanded its portfolio with Ctouch interactive displays and whiteboards.

Exertis partners with Blue Maestro

United Kingdom: broadliner Exertis has inked a exclusive partnership with Blue Maestro, inventors of the world's first Bluetooth Smart pacifier, a product set to revolutionise how parents monitor the health of their babies from their smartphones. Blue Maestro are innovators in wireless, smartphone and internet enabled healthcare and environment monitoring and control solutions. From connected healthcare products such as their innovative award winning Bluetooth Smart pacifier, Pacifi, to their ground breaking dual mode WiFi and Bluetooth Smart environmental monitor, Tempo, they provide cutting edge devices, a full range of development services and cloud hosting.

Microtronica now offering Gigabyte server solutions in EMEA

Gigabyte has announced that its server and embedded products are now officially available through Arrow Microtronica offices in Austria, Belgium, France, Germany, Italy, the Netherlands, Spain, Switzerland and the United Kingdom. Microtronica is therefore enriching its server portfolio with products provided by Gigabyte, ranging from server and workstation motherboards to various formats of rackmount systems.

MMSoft appoints DSD Europe

Netherlands: Irish monitoring editor MMSoft has appointed software and security specialist DSD Europe as official distributor for its Pulseway product.

100Mega plays with Mionix

Gaming accessory vendor Mionix has inked a distribution partnership with broadliner 100Mega, covering both Czech Republic and Slovakia.

TD Azlan opens new business solutions centre at Heathrow

United Kingdom: TD Azlan, Tech Data's specialist enterprise infrastructure, data centre, software, services and cloud VAD BU, has opened its new Business Solutions Centre (BSC) at the company's Heathrow location. The centre is available for resellers to use, both to learn about and to demonstrate advanced enterprise solutions to customers. This new facility extends significantly on the resources that were previously available and also forms the cornerstone of TD Azlan's BSC Network, which links the Heathrow centre with similar resources in France, the Netherlands and Sweden, providing access to an extensive and unrivalled range of technologies. As well as the latest hardware and software from leading enterprise vendors, the TD Azlan BSC provides access to mobile and client solutions offered by Tech Data Mobile, and audiovisual solutions from TD Maverick, as integrated elements. The BSC is being equipped with all the latest technologies from TD Azlan's leading vendor partners. It can be set up to deliver many technology combinations. Demonstrations will be delivered by skilled TD Azlan specialists and technical consultants. It can be branded with partners' logos and also those of their end user, if required. Mills says it should be seen as an extension to the partner’s business, enabling them to demonstrate the latest technologies and solutions without the expense and capital outlay of managing their own facility. TD Azlan has made a significant investment in the new BSC. There are eight APC Infrastruxure racks within the data centre itself. A separate and external storage resource provides significant capacity to create and store popular technology combinations, so that any of its consultants can quickly reconstruct them when required. In addition, the resources available in the other three centres in the TD Azlan BSC Network will be available via a private WAN. A 100Gbps connection is being installed at Heathrow to ensure there is adequate bandwidth to support live demonstrations. As well as the demonstration room facilities, there are also dedicated training rooms within the BSC, which can be used for small or large-group sessions. TD Azlan's consultants are made available to provide classroom-based and hands-on training.

A new warehouse for Siewert & Kau

Germany: broadliner Siewert & Kau has expanded its office and warehouse space to face more efficiently its future growth. The new warehouse is 20000sqm-wide, that is 30% more than the previous one. The office space has grown up to 1000sqm, to welcome more employees, in a more comfortable atmosphere.

Tech Data expands its cloud portfolio

United States: broadliner Tech Data has announced an agreement with Barracuda Networks, a cloud-connected security and storage specialist, to provide Barracuda's complete product portfolio to Tech Data's channel of solution providers in the United States. Barracuda products, including content security, network and application security, and storage, are now available through Tech Data's Advanced Infrastructure Solutions (AIS) division. Designed for midmarket professionals, Barracuda's security and storage solutions help end users address security threats, improve network performance, and protect and store data. Barracuda's Total Threat Protection initiative covers every threat vector—email, Web, users, applications, and network—and its Data Protection Plus initiative focuses on productivity while protecting and storing information for customers. Barracuda Firewall, Barracuda Spam Firewall, Barracuda Web Filter, Barracuda Backup and CudaSign eSignature solution are available to Tech Data's reseller network. Barracuda's partner program includes deal registration, discounts on certain product families, and increased purchase limits to use toward solutions and training. Tech Data will use Barracuda's CudaSign e-signature solution to onboard new resellers. In separate news, Tech Data has launched a Windows Server 2003 Migration Hub for solution providers. The hub is a comprehensive program and dedicated portal for the migration of the Microsoft Windows Server 2003 OS and related products and services. The program provides solution providers with end-of-life support, security patches, tech support and content updates (source: Channel Insider United States).

Caverin Solutions displays on NEC

Spain: NEC Display Solutions has appointed AV VAD Caverin Solutions as official distributor for its digital signage solutions.

Beware with fake Parametric Technology

Scammers are putting more and more investment and time in posing as genuine companies. But continue to fail miserably to any trained eye like ITdistri's. Latest to date is a fake Parametric Technology, based in France. The crooks use the company data of the French subsidiary of CAD and PLM software editor PTC. And they have developed a full website, to fool people who would want to check who is behind their fake URL. Of course, if the address is real, the phone numbers and the URL are not those of PTC/Parametric Technology France (all details here). So, once again, beware: it's not because a company who contact you has a full-fledged website that it is a genuine buyer. A cross checking on ITdistri or a specialized website like The Broker Site, with questions in case of doubt, is never a wrong idea and can save you thousands of euros!

Brand-Rex appoints EDSlan

Italy: cabling vendor Brand-Rex has appointed network and security VAD EDSlan as an official distributor.

Sarah Flannigan appointed Consumer Business Manager for Exertis

United Kingdom: broadliner Exertis has appointed Sarah Flannigan as its Consumer Business Manager. In her role, she will be responsible for building and further developing relationships with new and existing consumer electronics manufacturers, developing their brand awareness while increasing the growth of Exertis' consumer electronic business. She brings eight years of distribution knowledge and experience to Exertis. Sarah joins Exertis from rival Tech Data where she was formerly the PC Category Manager, covering both consumer and commercial products. While there, she managed some of the largest PC manufacturers, cultivating strong relationships with them. During her tenure in distribution, Sarah has developed an in-depth knowledge of consumer markets and how to manage the expectations and demands of large retailers. Her exposure to both the consumer market and the commercial market has given her a comprehensive understanding of their key differences. Managing a team within Tech Data gave Sarah an insight into the most effective way to nurture relationships between a distributor and with the vendors or customers they represent, in order to achieve the best results. At Exertis, Sarah will work to both grow and help consumer electronics brands in the retail space and potentially other channels, in order to build awareness of their brand and optimise their presence in retail. She will also focus on building strong relationships with key stakeholders within the business, manufacturers and customers, to gain their trust and demonstrate why Exertis should always be their preferred distributor.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

Stay on top with the latest partnerships signed in EMEA.


We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.