Cyber-security vendor Fortinet has appointed Redington Value, the value division of broadliner Redington, as its new value-added distributor (VAD) for the Middle East and Africa (MEA), beside incumbent Exclusive Networks and Oxygen. Redington will push Fortinet's entire security solutions portfolio across the GCC, Saudi Arabia, Levant, Pakistan and Sub-Saharan Africa through its offices in Angola, Bahrain, Ghana, Kenya, Kuwait, Nigeria, Oman, Qatar, Saudi Arabia, Tanzania, Uganda and the United Arab Emirates (both for the Middle East and Africa for countries with no local offices). In addition, the distributor will provide customers with pre- and post-sales services and support, training, consultancy, proof of concept (PoC) facilities and end user demand generation activities as part of its value-added services offerings. "We are excited to work with Redington Value and look forward to strengthening our already healthy position in the market", said Alain Penel, regional vice president, Middle East at Fortinet. "Redington's wide regional presence, extensive reach and network of partners, coupled with its impressive track record is just what Fortinet needs to address the growing demand for advanced security solutions. The distributor has also demonstrated expertise and commitment to growing Fortinet's market share, so we look forward to a mutually beneficial relationship with Redington Value functioning as an enablement partner to the channel."
Ramkumar Balakrishnan, president, Redington Value Distribution, said: "Fortinet is the number one security vendor in the region, it has the strongest security portfolio and its solutions are what this market needs. With Redington's depth of coverage and focus on the value-add model, this is a perfect fit for both companies. For our partners, this is a compelling proposition to find Fortinet within Redington's portfolio. We are committed to increasing Fortinet's market share and will address key verticals such as oil and gas, education, manufacturing and also the commercial markets in the mid-market segment. At the same time, it is also our priority to increase training capabilities and help channel enablement in a programmatic manner."