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ALSO expands to enterprise cloud services in partnership with CANCOM

Broadliner ALSO has expanded its offering with the CANCOM AHP ENTERPRISE CLOUD (AHP) and now is the first marketplace to introduce these widely used enterprise cloud services with seamless, automated delivery. Convinced by the advantages of the solution ALSO will also implement the suite in its own organisation for roughly 4000 users.

"Enterprise customers from 250 users and up face the challenge to build an integrated yet efficient, secure and scalable IT-environment. With AHP customers benefit from a fully automated virtual workplace solution without having to compromise in usability, performance or user specific applications. This offering helps our resellers to step up in the value chain and deliver a complete and seamless solution to their customers", said Prof. Dr. Gustavo Möller-Hergt, CEO of ALSO.

AHP brings together both public cloud services and customers' legacy applications in one, integrated and automated suite while offering comprehensive data transparency. Customers can provide their employees an always-on desktop experience with the highest security standards and user experience while benefitting from a perfectly transparent overview of IT-costs – down to the smallest granularity.

"We are very excited to partner with ALSO, the leading European solutions aggregator. Together we will enable resellers worldwide – initially excluding Germany – to higher value business in the cloud era with our AHP solution. We are happy to start the international expansion together with ALSO", said Rudolf Hotter, COO, CANCOM Group.

AHP is available in the ALSO Cloud Marketplace in Denmark, Estonia, Finland, Latvia, Lithuania, Norway, Poland, Slovenia, Sweden and Switzerland.

MTI stores on OCZ

Ukraine: broadliner MTI has added OCZ SSD to its storage portfolio (source: Komputernoye Obozrenye Ukraina).

New brands for Arrow ECS, Attiva Evolution, BB Tech and Cometa

Italy: infrastructure VAD Arrow ECS has started the distribution of Netapp storage systems in the country, through its VAR and system integrator network. Its competitor Attiva Evolution has unveiled distribution deals with backup editor StorageCraft and private cloud provider Open-V. Another of Arrow ECS competitors, BB Tech Group, has on its side expanded its portfolio with the EagleHeaps backup and recovery solution from Blue Eagle Technology. Finally, LED TV vendor SmartTech has appointed broadliner Cometa as official distributor (source: 01Net Italia, ChannelCity Italia and Digital4Trade Italia).

Neoteric leaves IT distribution

India: Neoteric Infomatique, one of the main IT distribution companies in the country, has confirmed its exit from the IT distribution business. In a statement, the company says it ensures a safe future for its employees: "We are trying to ensure almost all Neotericians are well-placed and reviews are being conducted on a weekly basis to achieve this goal. Actions such as requesting other fellow distributors, vendors, other service providers or channel partners to look at them as possible talent are already mooted."

The clarification also said that Neoteric will continue putting efforts to ensure 100% of its members are placed and are comfortable. What is next in for Neoteric will be revealed soon, as of now all energies are focused to achieve a seamless and win-win closure. The IT hardware distribution business in the country is going through tough times. Where some distributors are surviving on thin profit margins, many national and regional distributors have now moved into the solutions and services space. Neoteric is one of the first distributors to enter into the services business. The distribution house acquired a number of solutions and services in recent years and associated with some of the leading global brands in the services space. There are speculations in the market that aggressive acquisition strategy of the company had hit its distribution arm (source: Channel Times India).

Protected Networks chooses Ectacom

Protected Networks has appointed security VAD Ectacom as official distributor for its 8Man access right management solution. Ectacom will distribute its products in the DACH region through its offices in Austria and Germany, as well as Hungary and Poland.

Tech Data Cloud offers customisation capabilities through enhancements to StreamOne platform

Broadliner Tech Data has unveiled enhancements to StreamOne, the company's platform that powers its award-winning Cloud Solutions Store. StreamOne, which enables partners to offer and scale cloud and subscription services, now gives solution providers the capability to customise their own online cloud store or integrate with the Tech Data Cloud Solutions Store. Additionally, the company announced an agreement with Global Knowledge, a leading provider of learning services and professional development solutions, to provide cloud business assessments through its Tech Data Cloud business unit. The announcements were made in conjunction with Tech Data's participation in Microsoft's 2016 Worldwide Partner Conference (WPC), held last week in Toronto.

"Our enhancements to the StreamOne platform enable solution providers to do what they do best—solve their clients' problems—while leaving the rest to us", said John Tonnison, executive vice president, Cloud Computing and chief information officer at Tech Data. "Tech Data's ability to offer the right mix of customised solutions, education, and programs for our customers uniquely positions us to propel them on their individual cloud journeys. Combining our competence and strength in the on-prem market with our strategic investments in the mobile, cloud, and IoT markets, Tech Data is well-equipped to empower our resellers in the hybrid world, where the business of IT will soon take place."

Tech Data's StreamOne platform now offers more flexibility and functionality for solution providers and managed service providers (MSPs), who can now launch a private label cloud store or integrate Tech Data Cloud’s services into an existing e-commerce environment. Tech Data Cloud has also developed APIs to validate Microsoft Partner Network (MPN) identification and existing Cloud Service Provider (CSP) tenants, improving processes to migrate customers from Microsoft's Advisor and Open programs to Microsoft CSPs. The enhancements to StreamOne include:

Tech Data Cloud's Private Label Marketplace, powered by StreamOne, enables solution providers and MSPs to implement a customizable e-commerce platform powered by the Tech Data Cloud Solutions Store. The Private Label Marketplace provides a complete purchasing experience for Microsoft CSP products, including automated provisioning and flexible billing cycles, as well as the ability to bundle Microsoft products with a partners' services or as add-ons.

StreamOne APIs enable partners to leverage their existing e-commerce and in-house systems while connecting to the Tech Data Cloud Solution Store for cloud service catalogues, ordering, subscription management, and billing management. Tech Data offers a complete set of StreamOne APIs, as well as partner support.

Microsoft Azure available via the Microsoft CSP program provides partners with instant access to pre-configured bundles, including backup, site recovery, file storage, SQL Server, and Virtual Machines. The fully automated process enables partners to purchase, provision, and manage cloud solutions in a true consumption-based model.

These new offerings are available immediately in the United States and Europe through Tech Data offices in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland and the United Kingdom. Availability in Canada is expected in the autumn.

"As the amount of data businesses are generating increases, their capacity—both in terms of physical infrastructure and staff bandwidth­—can't keep up, and the need for more hybrid and cloud environments will become increasingly necessary", said David Smith, vice president, Worldwide SMB at Microsoft. "Tech Data's StreamOne platform has evolved to help resellers meet the new demands of the market and we look forward to their continued partnership as our solution providers adopt the future of cloud."

Tech Data Cloud has also added Global Knowledge to its Cloud Mastery Journey, a program designed to help solution providers build fully-optimised cloud businesses. Through the agreement with Global Knowledge, Tech Data Cloud now offers the Cloud Mastery Assessment (CMA) tool, which assesses cloud practice capabilities and provides practical resources to help build successful cloud partner practices. Once the CMA tool has been used to identify areas for operational improvement, partners can then engage in consultant-led workshops to accelerate a personalised journey specifically tailored to fit their cloud business practice. The CMA tool is now available to solution providers through Tech Data Cloud in the United States and Europe, with availability in Canada coming this autumn.

A10 Networks and Fujitsu sign new distributors

Middle East: application networking and security vendor A10 Networks has signed security VAD Shifra as distributor for the Middle East. The deal will enable Shifra’s regional channel partners to offer A10 Networks’ technology solutions to enterprise customers across the region, through Shifra offices in Dubai and Saudi Arabia. Shifra plans to help A10 further expand in the region by developing a strong channel network and focusing on partner enablement. Shifra will run quarterly technical and sales training workshops at no cost to the channel. This should help build competency on A10 products as well as serve as a recruiting tool for partners who are unfamiliar with the products. The company will also extend the expertise of its certified technical team to assist the channel with solution design and implementation as well as proof of concept (PoC) deployment.

Meanwhile, Japanese vendor Fujitsu Technology Solutions has chosen PC specialist Gulf Shadows Computers to be its distributor for the UAE. Under the agreement, Gulf Shadows will take on Fujitsu’s client computing devices which includes notebook, desktops, all in ones, tablets and displays. Amr Abdelsamad, channel director for Fujitsu Middle East said: « Customers today are looking for the best technology teamed with best service. Gulf Shadows has a proven record for having an outstanding retailing and channel capabilities in the Middle East. The new partnership will reinforce Fujitsu’s presence in the UAE and will provide visibility to our world class variety of products. » Eyas Shouman, CEO of Gulf Shadows Computer Systems, added: « Our reliable and value-adding business approach has helped us in gaining substantial partnerships with major IT companies in this region. Our major focus is to provide broad category portfolio to our channel partners. The addition of Fujitsu’s CCD products to our portfolio enables us to make a more comprehensive offering to our partners. While we stay committed to continue delivering high levels of value to our vendor and reseller partners we always strive to serve as the most trusted link between them. » (source: ITP Middle East).

ABC Data distributes Navitel

GPS and navigation vendor Navitel has chosen broadliner ABC Data as official distributor for Eastern Europe. ABC Data will distribute its products in the region through its offices in Czech Republic, Hungary, Lithuania, Poland, Romania and Slovakia (source: CRN Polska).

New distributors for COBS, Ericom and Veracity

British Isles: desktop virtualization editor Ericom has appointed thin computing VAD Actual Virtual as its first UK distributor three years after parting ways with previous distributor Computerlinks following its acquisition by Arrow ECS. The editor looks to seize on opportunities stemming from end-of-life announcements from larger desktop virtualisation competitors.

British telecom VAD ICON PLC has started to act distributor for COBS SMART1 alarm and messaging systems in Ireland and the United Kingdom. The SMART1 is perfect, both as a complement to existing customers' systems, and for new customers, where a modern platform for messaging and location services are needed. "Top display, alarm button, positioning and push to talk are all features, ideal for many of our partners' customers", says Mark Shane, sales director at ICON.

At the same time, broadliner Entatech has unveiled a new distribution agreement with IP video surveillance infrastructure vendor Veracity. Dave Stevinson, Entatech Managing Director, commented: "We're extremely excited to bring Veracity onboard to Entatech. We have worked hard to build up our networking reseller database, and the inclusion of Veracity will provide high margin opportunities for our customers and for Entatech to bring Veracity to the masses. It will also open up a number of opportunities for Entatech as a distributor, as we will be in a fantastic position to provide largescale project attachment prospects." Following the launch of Veracity to its database, Entatech will be working closely with Veracity's Business Development Managers to introduce the range and solution to current and potential networking vendors, whilst also identifying key areas for project opportunities (source: Channelweb United Kingdom).

Difox protects Macbooks with KMP

Retail specialist Difox has started the distribution of KMP protection films for Macbooks through its offices in Finland, Germany, Italy, the Netherlands and Spain.

Atmel parts available as part of full Microchip product range at Avnet Silica

Semiconductor specialist Avnet Silica offers the full range of products available from Microchip, including the additional solutions for: Automotive, Touch, Memory and Security solutions added to the Microchip portfolio after its acquisition of Atmel. Atmel products now included within the Microchip collection include the complete broad-based product portfolio that spans microcontroller, wireless, touch, automotive, security and memory solutions. Following the acquisition, Microchip has become the third largest microcontroller manufacturer worldwide. Microchip is a market leader in the Internet of Things (IOT), having added products to its wireless portfolio including WiFi, Bluetooth, BLE and other RF protocols and the complete range is available through Avnet Silica's offices in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Italy, the Netherlands, Norway, Poland, Portugal, Russia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom.

"Avnet Silica continues to boast a strong partnership with Microchip that has developed over a number of years. The expansion of our portfolio of Microchip products from PIC MCUs, to touch, connectivity and Security solutions cover a huge range of market areas such as Industrial, Automotive, Aerospace and Internet of Things", said Mario Orlandi, President of Avnet Silica. "With the full range of Microchip products available through Avnet Silica, and our expert technical support, we are able to provide solutions to our customers across a wide variety of sectors."

Gary Marsh, VP Sales EMEA of Microchip commented, "For any company, innovation and differentiation is the key to prosperity. Microchip and Avnet aim to lead the quest for innovation by providing insight and knowledge to our customers with combined vision, differentiated products and services. With the recent acquisition of Atmel, Microchip is continuing to acquire and develop technologies to ensure we can provide the most comprehensive solutions for our customers and we are very happy to extend our relationship with Avnet Silica to include the entire Atmel product range. Avnet's engineering teams are already integrating solutions from the combined Microchip and Atmel portfolio into their focus market hardware and software platforms for embedded vision, security, IOT, aerospace and Datacom's to ensure customers can reduce development time and achieve their time-to-market goals. The combined portfolio enhances our already powerful lineup to provide the industry’s widest microcontroller portfolio. With thousands of PIC MCUs, MIPS, ARM AVR, connectivity and smart analog products we can help our customers design in the most optimized devices for their designs."

E-Concept in retro-gaming with AT Games

France: gaming specialist E-Concept has added AT Games retro-gaming consoles to its portfolio, including Atari VCS 2600, Sega Megadrive and Sega Megadrive portable consoles. The deal covers the whole Europe.

Copaco displays on Eizo

Netherlands: broadliner Copaco has expanded its peripheral offer with Eizo LCD monitors.

Mellanox appoints ADN

Security and storage VAD ADN has signed a distributor partnership agreement with Mellanox Technologies, a supplier of interconnect solutions for data center servers and storage systems. The agreement enables ADN to distribute Mellanox Technologies' range of Ethernet and InfiniBand interconnect solutions, including adapters, switches, cables and software, in the DACH (Austria, Germany, Liechtenstein and Switzerland) region. The association with Mellanox Technologies will complement ADN's continuing move to provide the region with complete end-to-end solutions that can help address the growing demand for systems that offer superior application performance, efficiency and scalability.

Smart opportunity for Exertis resellers

United Kingdom: broadliner Exertis has unveiled a distribution agreement with Smartsign, a specialist in software for digital signage used by a wide range of companies and organisations for internal and external communication. Smartsign Manager is a completely packaged digital signage product that lets you create, publish, deliver, schedule and display content on any platform and any device. It has applications across a host of vertical markets from corporate business to hotels, restaurants, transport, retail, healthcare and education. Scalable, future-proof, easy to use and completely web based, it provides an open platform that can support all major hardware.

Ian Aitken, Exertis, general manager, AV said "Smartsign complements our existing LFD partnerships and our strategy for providing an end-to-end AV solution for our customers. For resellers and systems integrators, it's an opportunity to deliver a profitable services wrap around their AV business and deliver digital signage as part of a cloud service offering that can provide content to their end user's display."

Exertis vendor and product portfolio in AV is unrivalled and is the only distributor to offer a complete solution that covers core AV products, networking, PC, components and accessories. In addition, the Exertis team are nearly all AV Academy trained to the level of certified technical specialist providing expert support to resellers.

Filip Backlund, Smartsign country sales manager UK, said "Exertis has led the way in the convergence of AV and IT, enabling new customers to enter the market as well as supporting traditional AV resellers. Smartsign provides a great opportunity for resellers to add digital signage content delivery to an AV solution across a multitude of vertical market applications."

Avnet names Bill Amelio CEO

Multispecialist Avnet has appointed William (“Bill”) J. Amelio as Chief Executive Officer of the company. Mr. Amelio has been acting in the role of interim CEO of Avnet since July 11, 2016. Having spent most of his career in senior roles managing global technology enterprises and publicly traded companies, he brings more than 35 years of management and industry experience to Avnet.

William Schumann, Chairman of the Board said, "The board, under the leadership of the Corporate Governance Committee and with a nationally recognized executive search firm, conducted a review of both internal and external candidates that could be available and concluded that Bill is the best candidate for the CEO position. Avnet is fortunate to have someone of Bill’s character and experience. He brings energy and focus to the business, and the board unanimously agreed that making him the permanent CEO was in the best interest of our customers, employees and shareholders.

Commenting on his new role, Mr. Amelio said, “For me, Avnet is all about passion and possibilities. We have an experienced management team and an engaged workforce comprised of talented employees who are dedicated to serving our customers, suppliers and partners. By better aligning these resources with our competitive solutions specialist, embedded and supply chain strengths, Avnet will undoubtedly be positioned to achieve profitable growth for our shareholders and deliver upon the ever growing market potential in our industry.

Mr. Amelio was the president, chief executive officer and a director of CHC Group Ltd., an international oil-field services company, from 2010 to 2015. From 2005 to 2009, he served as president and chief executive officer of Lenovo, a multinational Fortune 500 technology company, and was previously a regional senior vice president and president, Asia-Pacific and Japan for Dell Inc. He began his career with the Microelectronics Technology Division of IBM in 1979 and later became the General Manager Worldwide Operations of the Personal Computer Division. Mr. Amelio also previously served on the Board of Directors of National Semiconductor. He has a chemical engineering degree from Lehigh University and a master’s degree in management from Stanford University.

Alltron enters the lighting market

Switzerland: broadliner Alltron has decided to enter the local lighting market through the acquisition of Solari Lampen, a local specialized distributor, for an undisclosed amount. Mario Steiger, the founder and owner of Solari Lampen, joins Alltron as Senior Key Account Manager in charge of lighting business, while his sister Daniela Steiger becomes lighting product manager as part of the smart-home team. The current partnerships of Solari, with Esitluz, Light4, Lighting Solution, Markslöjd und Panzeri, ought to be continued.

Awingu appoints ALSO

Netherlands: Awingu, a developer of online workspace aggregator software, has unveiled an alliance with broadliner ALSO to expand its web-based mobility solution into the local reseller channel. Awingu software aggregates all company files and applications to one, secure online workspace that is accessed using any device with an HTML5 browser. Awingu software works out-of-the-box and does not require any client software to be installed on the device itself. This agreement extends the ALSO relationship that was established last year with Awingu and will allow both perpetual and subscription-based Awingu licensing to be distributed in the Netherlands channel. "We are pleased to support Awingu, which uses the power of the latest web technology to mobilize all company applications regardless of where they physically reside, whether in the cloud or on premise", says Harald Nuij, Chief Customer Officer, ALSO Netherlands. "Awingu has the advantage of working with any cloud services and pairs perfectly with our broad portfolio of advanced mobility solutions."

Walter Van Uytven, Awingu CEO, adds, "I'm excited about this relationship and joint go-to-market with ALSO. Our value proposition will enable greater adoption and channel awareness for our powerful yet simple mobility solution that is revolutionizing how businesses access their data remotely. Teaming up also allows us to leverage the extensive reach of ALSO and the added value of experienced sales and marketing teams across the Netherlands."

Today's office environment typically combines SaaS, Web, Windows Server, Windows Desktop and older legacy applications. With Awingu, all your office applications can run on a server using RDP without any need to reprogram. This means big cost savings for businesses since they don't need to change a thing to their current IT, and within a matter of hours, all company applications can be securely accessed from one online workspace using any device.

BitDefender goes to Alcatraz, while Leandro Pérez-Cossío joins Globomatik

Spain: Romanian antivirus editor BitDefender has chosen Alcatraz Solutions as country partner for its consumer line of products1. Meanwhile, PC component and peripheral specialist Globomatik has decided to focus more efficiently on the mobility market, and has hired Leandro Pérez-Cossío as Globomatik Mobility manager2. Leandro will help the division gain marketshare on the mobility retail and operator market. He will also be charged of signing new partnerships with telephony, accessories and wearable vendors (source: Channel Partner España 1 and 2).

Target appointed official UK distributor of Gigabyte motherboards

United Kingdom: Gigabyte has appointed broadliner Target Components as official distributor for its motherboards. Target is now official distributor for the full Gigabyte range, adding to their existing deal on Gigabyte graphics cards and peripherals. "We visit dozens of resellers every week, and Target's popularity, reach and breadth is clear from their feedback. We were asked so often why Target weren't a Gigabyte motherboard distributor, we put the question to Target themselves", explains Gigabyte's UK Sales Director, Nigel Sutch. "It quickly became clear there are so many other synergies. In particular, Target's uniquely customer-focused approach aligns with our own ethos of providing quality products backed up by first-rate service and support."

Commenting on the deal, Target's Head of Purchasing, Simon Hogg, said, "Gigabyte's product quality and brand strength need no introduction, but what's really impressed us is how they've developed their approach in recent years; their desire to work closely with the channel, their customer engagement and, in particular, their willingness to support resellers not just with products but with things like POS and even shop fit-outs."

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

Stay on top with the latest partnerships signed in EMEA.


We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.