American multispecialist Avnet has unveiled a solutions specialist approach worldwide to accelerate growth in software-driven technologies. Avnet has dedicated more than 450 solutions specialists to empower the channel to capitalize on cloud, cognitive computing, data analytics, the internet of things (IOT), mobility, security and enterprise networking. Avnet has a proven track record through its core data center business that specialization differentiates partners from their competitors and drives profitable growth. Through the creation of new specialist business units, Avnet builds on the success it and its channel ecosystem have already achieved, from vertical market solutions practices in the Americas, to the Security and Networking Solutions business in EMEA, to cloud solutions around the world.
"Avnet is directing significant energy, resources and investments toward the technologies that will define the future", said Patrick Zammit, global president for Avnet Technology Solutions. "I believe the best way to do this is through a more specialized approach. We are evolving into a solutions specialist to ensure that Avnet, along with our suppliers and partners, continues to meet our customers' needs in a rapidly changing market. It will allow us to capitalize on next-generation technologies while optimizing our support for data center technologies, whether legacy or new."
The specialist business units are:
- Data Center Solutions
- Cloud Solutions
- Security and Enterprise Networking Solutions
- Data Analytics, Cognitive Computing and IOT Solutions
- Mobility Solutions
Additionally, in EMEA and the Americas a sixth specialist business unit, Education Services, focuses on flexible training solutions with a portfolio of offerings across Avnet suppliers.
The specialist business units are similar in structure globally; however, they are led regionally to accelerate execution and align with local partner needs related to Avnet's portfolio and technical capabilities. As part of the new solutions specialist approach, Avnet provides its business partners with dedicated expertise whether the partner is focused on a single technology or requires solutions comprising multiple technologies. Those in Avnet's channel ecosystem can expect to see more proprietary tools, services and solutions around the next-generation technologies, such as the Avnet Cloud Marketplace and Avnet's innovative IOT collaborations.
"Today's customers expect their partners to understand business outcomes and the software, services and hardware needed to deliver results. Our solutions specialist approach empowers Avnet's partners with the dedicated resources, sales support and technical expertise needed to transform their business while driving long-term success for themselves and their customers. It also builds upon our ability to create brand preference, accelerate adoption and grow market share for technology vendors", Zammit said. "The solutions specialist approach gives our partners and suppliers the best of both worlds: a business solutions mindset coupled with deep technical expertise in the data center and next-generation technologies."
To enhance its ability to provide complete solutions that solve business challenges, Avnet will also strategically expand its channel ecosystem to include new customers and technology vendors.