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Avnet enhances solutions specialist support for channel ecosystem

American multispecialist Avnet has unveiled a solutions specialist approach worldwide to accelerate growth in software-driven technologies. Avnet has dedicated more than 450 solutions specialists to empower the channel to capitalize on cloud, cognitive computing, data analytics, the internet of things (IOT), mobility, security and enterprise networking. Avnet has a proven track record through its core data center business that specialization differentiates partners from their competitors and drives profitable growth. Through the creation of new specialist business units, Avnet builds on the success it and its channel ecosystem have already achieved, from vertical market solutions practices in the Americas, to the Security and Networking Solutions business in EMEA, to cloud solutions around the world.

"Avnet is directing significant energy, resources and investments toward the technologies that will define the future", said Patrick Zammit, global president for Avnet Technology Solutions. "I believe the best way to do this is through a more specialized approach. We are evolving into a solutions specialist to ensure that Avnet, along with our suppliers and partners, continues to meet our customers' needs in a rapidly changing market. It will allow us to capitalize on next-generation technologies while optimizing our support for data center technologies, whether legacy or new."

The specialist business units are:

  • Data Center Solutions
  • Cloud Solutions
  • Security and Enterprise Networking Solutions
  • Data Analytics, Cognitive Computing and IOT Solutions
  • Mobility Solutions

Additionally, in EMEA and the Americas a sixth specialist business unit, Education Services, focuses on flexible training solutions with a portfolio of offerings across Avnet suppliers.

The specialist business units are similar in structure globally; however, they are led regionally to accelerate execution and align with local partner needs related to Avnet's portfolio and technical capabilities. As part of the new solutions specialist approach, Avnet provides its business partners with dedicated expertise whether the partner is focused on a single technology or requires solutions comprising multiple technologies. Those in Avnet's channel ecosystem can expect to see more proprietary tools, services and solutions around the next-generation technologies, such as the Avnet Cloud Marketplace and Avnet's innovative IOT collaborations.

"Today's customers expect their partners to understand business outcomes and the software, services and hardware needed to deliver results. Our solutions specialist approach empowers Avnet's partners with the dedicated resources, sales support and technical expertise needed to transform their business while driving long-term success for themselves and their customers. It also builds upon our ability to create brand preference, accelerate adoption and grow market share for technology vendors", Zammit said. "The solutions specialist approach gives our partners and suppliers the best of both worlds: a business solutions mindset coupled with deep technical expertise in the data center and next-generation technologies."

To enhance its ability to provide complete solutions that solve business challenges, Avnet will also strategically expand its channel ecosystem to include new customers and technology vendors.

Tarsus lifts stake in Tarsus Cloud On Demand to 100%

South Africa: IT distribution giant Tarsus Technology Group has bought the 49% of Tarsus Cloud On Demand it did not already own, as part of its strategy to be a leading player in the cloud computing and software as a service markets. Tarsus Cloud On Demand is a leading cloud enablement partner to the South African ICT reseller channel and enterprise customers. Following the transaction, Tarsus Cloud On Demand will benefit from the additional investment that it can use to grow its business, which focuses on delivering platforms, applications and solutions that help resellers, users and service providers embrace the cloud easily and in a cost-effective manner. The company has especially aggressive plans to ramp its software subscriptions business in the months to come. Tarsus Cloud On Demand provides a comprehensive infrastructure as a service platform for delivering a range of IT services from the cloud. It enables partners to resell its prepackaged solutions or build their own branded and customised solutions for their customers, without the need to make the significant investment in cloud infrastructure.

Says Jonathan Kropf, CEO of Tarsus Cloud On Demand: "Following Tarsus Technology Group's acquisition of a majority stake in our business two years ago, it makes sense to become a 100%-owned subsidiary of the group. In addition to providing us with funding to grow our business and invest in our billing systems and data centre, this transaction is a great opportunity for us to align ourselves even more closely with the rest of the group."

"The cloud provides the channel with the ability to create an incremental source of predictable and high margin revenue and offers us a tremendous growth opportunity as we continue to evolve from a traditional distributor into a solutions partner for South African IT resellers and systems integrators", adds Miles Crisp, CEO of Tarsus Technology Group. "For both Tarsus Technology Group and our resellers, this is an opportunity to provide the migration, support and integration services that the end-user will require as they transition towards the cloud. We can offer a complete set of solutions that enable the channel to help customers optimise their IT environments, whether they use cloud services, on-premises technology or a hybrid of the two."

E-Concept in partnership with NIS America

France: gaming specialist E-Concept has started the distribution of NIS America games for PlayStation, Nintendo and Wii.

IPC2U distributes RuggON

Germany: industrial computing specialist IPC2U has started the distribution of the RuggON rugged tablets throughout the country.

Tech Data extends surveillance solutions reach with Foscam

United Kingdom: broadliner Tech Data has been appointed as a distributor for Foscam, a developer and supplier of surveillance solutions for use in the home and small businesses. Foscam offers a wide range of options, from effective and affordable cameras for home use, to professional-standard devices and network video recorders that provide comprehensive coverage for buildings and external areas. They are designed to be easy to set-up, manage and use. Simon Hughes, Category Manager for Accessories at Tech Data, said that surveillance and security is a growing market and a good opportunity for retailers and resellers. "Foscam's solutions are designed for ease of use. That's important because it makes them simple to understand, sell and support. They will have strong appeal to both consumers and SMBs."

For retailers the colourful FosBaby range of cameras will appeal to parents who want to monitor their children visually as well as audibly. Images can be viewed on a smartphone using the Foscam Viewer app. An invisible infra-red LED means the camera can also be used in the dark, without disturbing the sleeping child. Additionally, the second generation Fosbaby P1 provides pan and tilt capability of 300° horizontal and 100° vertical. The Foscam C2 and Foscam R2 are suitable for both home and business use. The C2 is a full HD mini IP camera that features an 8X zoom lens, motion detection and real-time alerts. The Foscam R2 offers added pan and tilt, two-way audio and night surveillance capabilities. Foscam's EZLink software is provided with all Foscam cameras and can be used on smartphones, tablets or PCs to monitor and control cameras and access footage. All cameras come with a two-year warranty.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

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