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Backup vendor Datto plots EMEA expansion

US backup and recovery vendor Datto is looking to gather momentum in Europe after signing new distributors in the region. Datto has been trading in the UK through distributor Paradeon Technologies since 2011, but established a direct presence in the country in 2013 after acquiring Paradeon. Since then, Datto has been working on growing its UK and Ireland operations and in mid-2015 it looked to extend its business to mainland Europe. Andrew Stuart, Datto's managing director of EMEA, said he is looking to sign between 400 and 500 partners, comprising MSPs and VARs, in the next 12 months. "We see the DACH region as strategic for us. We have signed with German software specialist Ebertlang Distribution as a DACH distributor and we have been working to build up their technology support in the DACH region. We want to, in the next 12 months, have 150 strong MSP partners in DACH", said Stuart. The EMEA boss said he has eight distributors covering 20 countries across the region. Datto uses Swedish software and security VAD Upstream as its Nordic distributor and recently signed software and security VAD Ireo for Spain and security VAD Premium IT for Greece. Stuart said his core partner base will consist of "traditional MSPs" but said he has had success with VARs looking to grow the services arm of their business. "Our traditional market is the SMB market and our traditional core business has been with MSPs. But we are looking to bring that up market and work with partners who have not had the services arm in their business before," he said. "I have had some good success with partners who have been able to evolve from a more traditional VAR. It is still early stages; some are being more proactive about it than others. I have had them typically looking for a solution and looking to branch out their offering. It is something we are doing in parallel, but our main focus is the traditional MSP who serves their traditional customers but also wants grow their business." (source: Channelnomics Europe)

Nelro Data stores on QNAP

Poland: consumer electronics specialist Nelro Data has added QNAP NAS systems to its storage portfolio. The distributor acts as a subdistributor, beside QNAP official distributors in the country, broadliners ABC Data and Action, storage specialist EPA Systemy and network and security specialist Konsorcjum FEN (source: CRN Polska).

Media Store distributes LaCie

Morocco: storage specialist Media Store has added LaCie external storage solutions to its catalog.

Exertis creates head of PC Gaming role

United Kingdom: broadliner Exertis has appointed Ross Holt to the newly created role of Exertis head of PC gaming. The position reflects the importance Exertis places on the PC gaming market and the opportunities for growth this year with the launch of exciting new games titles, the availability of VR headsets and the increased demand for digital content delivery. Holt will report to Mark Reynolds, Exertis IT commercial director with a dotted line to Alex Croft, Exertis Home sales and commercial director. "Exertis is already recognised as the leading gaming distributor in the UK providing a comprehensive range of gaming consoles, PC gaming hardware, gaming monitors, software, accessories and components. We have a great end to end proposition for our retail customers and best of breed products for our system integrators. Ross’ role is to work with the relevant business units across the Exertis group to pull the PC gaming proposition together and thus ensuring that our customers can take advantage of this excellent growth opportunity", said Reynolds.

The PC gaming market was worth €29B in 2015 and by the end of 2016, PC game sales are expected to reach €38.1B according to CNET. In addition, VR is expecting to achieve €75B by the end of 2025 (€42.3B for hardware and €32.7B for software) according to Goldman Sachs. VR will also impact the PC hardware market with only 1% of PCs in use globally expected to be powerful enough to run the technology according to NVIDIA.

"Exertis is uniquely positioned in this market. We have all the components that can build or upgrade a gamers PC to successfully run VR; we have VR ready PCs from leading vendors like Asus, MSI & Acer; we have a great range of peripherals and accessories and we also have a digital content delivery service within the group which is predicting great growth. My role is to deepen this portfolio into our existing customers, help new entrants take advantage of the market and provide promotional roadmaps", said Holt. Holt has over 14 years in distribution experience and was previously retail category manager for Exertis for the last 6 years, managing relationships with the major supermarkets.

Logitech chooses TD Maverick

Germany: Logitech has appointed TD Maverick as its exclusive distributor for its new Logitech GROUP Kit solution, a video-conferencing system consisting of a Logitech camera and wireless keyboard, an Intel NUC mini PC, the Intel Unite App and Iluminari QuickLaunch SE, all preinstalled and ready to use.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

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