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Consumer PC sales soft but commercial sales up at end of 2016

The growth in volume sales of PCs (desktops, notebooks and workstations) across Western European distributors was affected by a soft consumer performance in the Q4 2016 holiday season, even though commercial sales continued to grow, according to the latest data published by CONTEXT, the European IT market research company. Volume sales of consumer-targeted PCs through Western Europe's largest distributors were down by -7% year-on-year in the final quarter of 2016, driving an overall drop of -2% in consolidated PC sales. The consumer decline was seen across all product categories, but Desktops saw the strongest drop at -16%. Commercial PC sales, on the other hand, continued to grow and volume sell-through increased by +6% when compared to last year. Again, this was the case for all categories, with sales of notebooks up +9%, desktops +2%, and workstations +1%. Business-targeted detachables, including Apple’s iPad Pro and Microsoft’s Surface Pro, also remained in demand.

"In line with expectations, Windows 10 began to play a stronger role in the commercial segment in Q4 2016", said Marie-Christine Pygott, senior analyst at CONTEXT. "38% of Windows Business PCs sold through Western European distributors during the quarter featured Windows 10 Pro compared to 22% in Q3."

As the year-end quarter progressed, the share of Windows 10 Pro also increased significantly month-by-month; while in October only 27% of Windows Business PCs came pre-installed with Microsoft's latest operating system, the figure rose to 37% in November and to 48% by the end of the year.

Y/Y PC volume growth by top country

 

Germany +5.3%
Austria +4.8%
Switzerland +3.6%
Sweden +0.5%
France -0.3%
Spain -0.4%
Italy -7.0%
United Kingdom -7.2%
Netherlands -8.5%
Poland (not part of the WE figure) -18.2%

 

More Lenovo for di-House

Russia: Mac specialist di-House has seen its partnership with Lenovo extended to the smartphones of the Chinese vendor. Until now, di-House was only distributing its tablets and notebooks, as well as Moto smartphones (source: CRN Rossiya).

Avanquest, Bludis and Globomatik sign new partners

Southern Europe: in Italy, software specialist Avanquest has started the distribution of OneSafe PC Cleaner 5, a cleaning and optimization tool from OneSafe Software. Security and telecom VAD Bludis has inked a distribution deal with security vendor Sophos. Sophos wishes, through Bludis, to strengthen its marketshare in the central part of the country. Finally, in Spain, PC component and peripheral specialist Globomatik has expanded its portfolio with the HiWatch IP security systems from HIKvision (source: Top Trade Informatica Italia, 01Net Italia and DealerMarket España).

Three new brands for Exertis

France: retail specialist Exertis has unveiled on the second edition of its Exeloft event three additions to its portfolio: Nonda (Zus advanced, smart car-charger), Abilix educational systems and Propel Star-Wars drones (replacing incumbant Powerdata).

Two new brands for VITEC Imago

Germany: AV VAD VITEC Imago has unveiled on its 2017 VIP-Frühlingsfest new distribution deals with Sonus (SIP based communications and SBC solutions) and Add-On Products (meeting and resource scheduling).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

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