United Kingdom: the VAD division of broadliner Exertis has announced that, in combination with storage VAD Hammer (another distribution company of Exertis group), it has been awarded the distribution contract for Dell EMC, a provider of converged infrastructure, servers, storage and data protection technologies. This follows a global and country rationalisation of Dell/EMC distribution partners. Exertis and Hammer will provide resellers in the country with the full Dell EMC portfolio.
Phil Brown, Exertis IT sales and commercial director, said: "we are delighted to have been retained as a distribution partner. Exertis and Hammer have both been long-standing and successful partners for Dell in both client and enterprise, and Hammer has an excellent track record as a leading storage specialist. We have previously helped Dell bring their channel programmes to life and are looking forward to delivering the new Dell EMC partner programme to a broad reach of customers that can benefit from the solutions and technical expertise provided by both of our companies."
Exertis acquired Hammer towards the end of last year, enhancing its capability in the mid – and higher range server and storage market. Hammer has enjoyed considerable success in providing value-added services and bespoke solutions in a number of vertical markets for customers and has a well-earned reputation as a storage specialist. "This is a great example of how our two teams are already leveraging the complementary strengths of both companies. We have increased our presence in the enterprise market through key vendor additions, acquisition and by investing in people. The addition of the EMC portfolio, alongside our existing Dell products, is a great opportunity for our resellers to provide best-in-class enterprise solutions for their customers", said Jason Beeson, Hammer commercial director. Earlier this month, Exertis appointed Kevin Matthews as its enterprise sales director to lead its engagement with key value added resellers.