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Avnet and Xilinx expand global channel relationship

Semiconductor specialist Avnet and Xilinx, a provider of All Programmable products, have renewed the commitment to their successful Primary Global Channel relationship of 31 consecutive years and wider distribution of Xilinx's All Programmable products. The expansion of the relationship includes additional investment in technical selling resources worldwide; an entry into Avnet's design and supply chain ecosystem; plus access to Avnet's EMEA-based specialist semiconductor distribution arm, EBV Elektronik – all of which strengthen the long-standing relationship. The mutual renewal and deepened relationship with Avnet, which now spans 31 of the 33 years Xilinx has been in business, is underscored by these new benefits for customers:

  • Additional resource investment and customer solution provisioning
  • Significantly more technical resources across all of Avnet's global regions
  • Two-channel distribution strategy to compete effectively against other programmable logic architectures in EMEA
  • Full access to Avnet's design chain and supply chain ecosystem – Hackster.io, Premier Farnell, and MakerSource – to identify new customer types, understand their requirements, and provide Xilinx and Avnet high-value solutions across the entrepreneur to enterprise market continuum
  • Pair Xilinx products and solutions with Avnet's other leading supplier partner product portfolios creating even higher value and more comprehensive solutions offerings for customers with earlier entry into the design process
  • New access to Avnet's demand generation powerhouse EBV business

"This announcement demonstrates the strength of Avnet's commitment to our partnership with Xilinx, and to our global customers, by providing the resources they need to accelerate time-to-market and move new designs seamlessly from prototype through to volume production", said Avnet CEO William Amelio. "The unprecedented relationship between Avnet and Xilinx continues to set the industry standard for truly synergistic technical collaboration and first-class customer support. We help customers around the world guide today's ideas into tomorrow's technology."

"We value the long standing relationship with Avnet and the critical role they have played in deploying Xilinx technology across a wide range of markets. The expansion of our global partnership is a testament of our long term commitment, enabling a deeper engagement between our companies and our customers", said Krishna Rangasayee, executive vice president of global sales at Xilinx. "The addition of EBV is strategic to our business growth, and the significant investment in resources across the geographies will enable more customers to realize the full potential and unique capabilities of Xilinx products."

Beginning July 1, 2017, the EBV Elektronik line card will be expanded to sell and support Xilinx solutions to diverse customers in fast-growing market segments including: artificial intelligence, autonomous vehicles, cloud computing, embedded vision, Industrial Internet of Things (IIoT) and 5G. Avnet Silica, also based in EMEA, will continue to distribute Xilinx solutions, furthering the benefits for Avnet's customers. Xilinx is the world's leading provider of programmable platforms, with nearly 51% market segment share and €2.09b in revenues in calendar year 2016. EBV Elektronik, Europe's leading semiconductor distribution specialist, operates across 64 offices in 29 countries throughout Europe (Austria, Belgium, Bulgaria, Czechia, Denmark, Estonia, Finland, France, Germany, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine and the United Kingdom) as well as in Israel and South Africa. EBV maintains a staff of 263 technical sales specialists and 128 continuously trained application engineers.

"We are seeing a growing number of customers choosing to deploy hardware and software 'all programmable' technology to create highly differentiated and flexible systems, with significant advantages in performance, power, and connectivity. Applications span an increasingly wide range of intelligent edge-to-cloud applications", said Slobodan Puljarevic, president EBV Elektronik. "At the same time, continued supplier consolidation is leaving gaps in regional technology ecosystems, sometimes limiting customers' component options. We now have the opportunity to ensure that our programmable logic and SoC customer base has access to Xilinx’s industry leading All Programmable product portfolio."

Paxton grows distribution base with EET Europarts

Scandinavia: Paxton, the global brand of electronic access control and door entry systems, has added EET Europarts as a new distribution partner in the Nordics, making it even more straightforward for installers and integrators to buy from its innovative product range.

Bo Ørbjerg, Group Sales Director Surveillance & Security at EET Group, says: "we are looking forward to working with one of the leading manufacturers in the field of access control. As distributor for Paxton we will be even more attractive to the customer segments that are engaged in access control. And with our large network of customers in the IT channels, we will be able to create incremental business for Paxton."

With this new distribution partnership, customers will now be able to purchase the full range of Paxton's flagship access control product, Net2, from EET Europarts in Denmark, Finland, Iceland, Norway and Sweden. Net2 is designed to be easy to specify and install, making life simpler for installers and integrators. It moves beyond the basics of securing access to doors to provide features including system integration, building management, energy saving and security lockdown.

Dan Drayton, Paxton's International Sales Manager, said: "we believe in making life easy for our installers by ensuring our products are simple to install, use and maintain, offering seamless integration opportunities that are readily available to purchase. EET Europarts' market expertise and widespread reach across the Nordics make them an excellent addition to our already strong distribution network in the region."

Exertis adds Promethean to its AV Portfolio

United Kingdom: broadliner Exertis has been appointed to fulfil sales for the full range of Promethean interactive solutions. The appointment enables Promethean's reseller partners to take full advantage of the superior stock-holding, next-day delivery, credit, logistical services and technical capabilities provided by Exertis Medium, its specialist AV division. The agreement builds on the highly successful relationship which Exertis has enjoyed with Promethean in Ireland, where it is a distributor for the company's industry-leading range of interactive technology.

Ian Neale, Exertis Medium general manager, said: "we are delighted to have been appointed by Promethean. We pride ourselves on offering unrivalled logistical services and flexible credit options for our customers. These services will help the channel partners take advantage of, and maximise the growth opportunities for the entire portfolio of Promethean ActivPanels."

"The continued growth in the IFPD market, which the UK and Ireland are leading globally, means we need to ensure there is sufficient stocking capacity if our reseller partners are going to effectively meet demand. By bringing Exertis UK in as a second fulfilment source, we're essentially giving partners greater flexibility and choice, but ultimately equipping them with the fundamentals to achieve sales success", commented Simon Port, Promethean’s head of channel operations UK & Ireland.

ALSO in partnership with Glasspaper

Broadliner ALSO has added Glasspaper online training and webinars to its cloud marketplace in Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Latvia, Lithuania, the Netherlands, Norway, Poland, Slovenia, Sweden and Switzerland.

Tech Data stores on QNAP

Germany: broadliner Tech Data has expanded its storage catalog with QNAP NAS systems.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

Latest partnerships

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Scammers

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