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Syneto and Hammer announce a European partnership

Italian hyperconverged infrastructure vendor Syneto and storage VAD Hammer have entered into a Europe-wide distribution agreement. The partnership will see Hammer adding Syneto's hyperconverged products to its portfolio. By partnering with Hammer, Syneto will be able to strengthen its market position and considerably grow its SMB (Small and Medium-sized Businesses) and ROBO (Remote Office/ Branch Office) customer base across EMEA, thanks to Hammer offices in Belgium, France, Germany, Italy, the Netherlands, Sweden and the United Kingdom. The partnership plans to take the solutions to companies covering a wide range of verticals including education, manufacturing, engineering and design, healthcare, public administration, finance, media and retail.

This distribution agreement follows the recent launch of Syneto's hyperconverged product family, the HYPER Series 3000. Featuring built-in instant disaster recovery capabilities and consisting of three hybrid and one all-flash model, these systems will significantly broaden Hammer's portfolio and ability to provide top-tier performance and agility to SMBs at the right price point. Syneto is the latest vendor to join Hammer's growing hyperconvergence offering targeted to meet the requirements of SMBs and ROBOs as well as the small to medium-sized datacentre market space.

"Hammer has in-depth knowledge, experience and an exceptional track record in taking the latest innovative and bleeding-edge storage and infrastructure solutions to markets across Europe. Its enviable track record in this area, coupled with the additional services and support which it offers, makes Hammer the stand-out partner to fulfil this role for Syneto", said Rick Dudson, VP Sales EMEA at Syneto.

Offering a complete hyperconverged architecture, Syneto's systems are designed to address the data management, virtual application deployment, usability and data recovery challenges that are most commonly faced by companies today. Together, Syneto and Hammer can deliver easy-to-use hyperconverged infrastructures that take away the traditional pains and restrictions of data management and virtual application deployment, whilst simultaneously providing strong economic benefits.

"Hyperconvergence is a new concept for the SMB market. With Syneto's HYPER Series 3000, SMBs no longer need to separately procure servers, compute, storage, networking and the software to manage it all. Now they can have all this with one product", said Gerard Marlow, General Manager – OEM & Whitebox Storage at Hammer. "The importance and rapidly-growing demand for, and implementation of, hyperconverged infrastructures should not be underestimated. Syneto's HYPER Series 3000 is perfectly suited to meet these demands in smaller environments, a market segment on which we, and many of our reseller partners, are particularly focused. Indeed, a number of value-added resellers have already made enquires following the new partnership."

Jason Beeson, Commercial Director at Hammer, added: "Our link with Syneto provides us with an excellent opportunity to extend the hyperconvergence offering to a whole new market – those small and mid-sized businesses that, until now, have found the cost of enterprise-level hyperconverged systems too high."

Another boss for Axro

Germany: print supply specialist Axro has hired Stefan Jürs from Advanced Systemhaus to new managing director, beside incumbent Axel Spielberg. Stefan knew the company quite well in the past, as Advanced Systemhaus was a service provider for the distributor (source: PBS Deutschland).

Epson expands its partnership with Ingram Micro

Already working together in several other European countries, Japanese vendor Epson has taken advantage of the acquisition by Ingram Micro of multispecialist RRC to expand its partnership with the broadliner to its Prague office. From now on, Ingram Micro Czechia will thus be able to offer Epson POS products to its resellers in the country as well as in Slovakia (source: ChannelWorld Česko).

Another cash-and-carry for Brevi and more brands for Computer Gross, Datamatic and ICOS

Italy: broadliner Brevi has moved its cash-and-carry in Ancona in new, bigger premises, in order to answer more efficiently to the day-to-day demands from local resellers. Its competitor Computer Gross has started the distribution of BitDefender security solutions. Datamatic, another broadliner, has been appointed by backup and replication editor Nakivo1. Finally, security and storage VAD ICOS has been chosen by French editor OpenIO as an official distributor for its object-oriented storage solution2 (source: ChannelCity Italia, Top Trade Informatica 1 and 2).

Some information about Brightstar, CI Distribution, CMS Distribution, Data Select, Exertis, Nimans and Sahara Presentation Systems

British Isles: Dylan Price, who was sales manager for telephony specialist Brightstar, has left the company1. PC component and peripheral specialist CI Distribution has announced three new new partnerships with key players in the IT industry: Brother (rugged mobile printers), iKey (rugged keyboards, mice, display and pointing devices) and Mad Catz (gaming accessories). Scale Computing, an hyperconverged storage, server and virtualisation vendor, has unveiled a partnership with VAD CMS Distribution, which will be responsible for selling Scale Computing's HC3 hyperconvergence and virtualisation platform, across Ireland and the United Kingdom. After 11 years of business, lately as sales manager, Ian Miller has decided to leave telephony specialist Data Select1. The mobility division of broadliner Exertis has been chosen by STK as a distributor for its new line of handsets2. Telecom VAD Nimans has expanded its reseller training programme by hosting its first-ever event at a new support centre. The facility is part of the company's modern Trafford Park Trade Counter on the outskirts of Manchester, where Panasonic resellers brushed up on their technical skills as part of an inaugural three-day course. Finally, AV specialist Sahara Presentation Systems has extended its deal with Milestone AV Technologies to secure rights to distribute Chief mounts and brackets to resellers and integrators in the country. Sahara added Milestone's Da-Lite projection screens to its portfolio in February this year and will now offer the full range of Chief racks and AV accessories (source: PCR United Kingdom, Mobile News United Kingdom 1 and 2, inAVate United Kingdom).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

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