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Western European Q1 2017 PC volume sales down but shift to higher-value products boosts revenues

Volume sales of PCs (desktops, notebooks, workstations) through Western Europe's largest distributors continued to decline and fell -2.4% in Q1 2017 compared to the same period one year ago. Revenues, however, increased +8.3% due to a shift in sales to higher-value products, according to latest data published by CONTEXT, the European IT market research company.

"Revenue growth was driven by a significant rise in distributors' average sell prices for the quarter", said Marie-Christine Pygott, senior analyst at CONTEXT. "Across the entire Western European region, average selling prices were up by +11% to €553 compared to Q1 2016. Across just the eurozone countries, ASPs for the quarter rose +7.3% to €535."

CONTEXT notes that average selling prices in the PC segment have been on the rise since Q3 2016, driven by currency fluctuations, the effects of recent component shortages on pricing, and by a unit-mix shift to higher-value products such as gaming systems in the consumer segment and powerful high-end notebooks in the commercial sector.


Volume Growth
Revenue Growth
(in local currency respectively)
Country Q1-17 Q1-17
Switzerland 7.5% 20.9%
Austria 3.4% 8.9%
Germany 2.6% 9.2%
Netherlands 1.8% 8.4%
France 0.3% 4.1%
Spain -0.8% 6.2%
Sweden -6.5% 5.0%
Portugal -8.8% 1.4%
United Kingdom -9.8% -14.6%
Italy -10.0% -2.0%
Poland -20.5% -12.6%

Tech Data extends smart home range with Tado° heating control sensors

United Kingdom: broadliner Tech Data has signed a partnership with tado°, a market leader in intelligent home climate control, giving IT retailers and webstores the opportunity to offer the company's Smart AC Control and Smart Thermostat to consumers for the first time. By using its unique geo-aware app, tado° solutions adjust the temperature based on a residents' location automatically, enabling households to reduce energy costs by as much as 31%, while optimising the comfort of their homes. The tado° Smart AC Control works with millions of remote control AC units. Users simply download the free app for iOS, Android, or Windows. The controller will then sense their location and conserve energy or ensure the house is comfortable in time for their arrival. It can also integrate with other smart home environments such as Amazon Alexa and Apple HomeKit. The tado° Smart Thermostat and Smart Radiator Thermostats provide multi-room control. These can also make use of geolocation-based control and automation. Two Starter Kits are available – one for homes with their own heating system, and one for a home with radiator thermostats. For multi-zone control, additional devices can be added.

Teresa Johnston, Business Development Manager for Smart Home and Home Networking at Tech Data, said: "we're obsessed with the weather in Britain and it seems to get more and more unpredictable, so the potential for home heating control is huge. We all want to come home to a nice warm house but we also don't want to waste money. With tado° you get both, so when it's cold outside, you can make sure it's always warm by the time you at home, and when its warmer outside, you can ensure you don’t waste money by turning the heating and even individual radiators off remotely."

New brands for Bullboat

Consumer electronics specialist Bullboat has unveiled on its Technology Summit in Madrid new additions to its portfolio: Matrix Powerwatches (smartwatches that charge through body heat), Avegant (Glyph video headphone dedicated to VR and cinema applications) and Modobag (a smart, motorized luggage). All these products are available through Bullboat offices in France, Germany, Spain, Sweden and the United Kingdom.

Another editor for Avanquest and a new employee for Siewert & Kau

Germany: software reeditor and distributor Avanquest has inked a distribution deal with gaming editor Iceberg Interactive, whose latest titles it will distribute in the country. Broadliner Siewert & Kau has strengthened its digital signage division with the appointment of Thomas Reinhard as key account manager. Previously, Thomas was working for LG as digital signage key account manager (source: CRN Deutschland).

Exclusive Group puts Cloud First

Infrastructure VAD Exclusive Group is helping partners evolve from a solely hardware-based solutions approach to take advantage of on-premise, private and public cloud opportunities, with the appointment of Patrick van Arendonk to steer the evolution of its Cloud First strategy. The role combines an educational remit, to promote the adoption of cloud principles among reseller partners, with a wide-ranging business transformation mandate that includes engaging existing and new vendors and creating the infrastructure and processes for future cloud-based services.

"It's time for some 'blue-sky' thinking now that the cloud consumption model is beginning to become more relevant", said Barrie Desmond, COO of Exclusive Group. "The Cloud First initiative is our way of helping us, our vendors and most importantly, our reseller partners understand their relevance in this journey – as much symbolic as it is strategic – to get them to put cloud at the forefront of their proposals and strategic mindset. Cloud First means always thinking cloud – something we've done ever since the launch of BigTec four years ago. And to underline the significance we have appointed Patrick as our ‘envoy’ to spread the message and activate new, practical programmes across all divisions of Exclusive Group."

Patrick van Arendonk is a highly successful channel entrepreneur with nearly 30 years' experience who joins Exclusive Group from Exclusive Networks Netherlands, where he held positions including General Manager and Director of Business Development. Prior to this he was Founder of VADition Benelux (acquired by Exclusive Group in 2011) and has also worked in senior sales roles at Juniper, F5 and Cisco, among others. "The traditional on-premise, hardware-based markets for cybersecurity and infrastructure are still growing, but the private, public and hybrid cloud alternatives are growing 10 times faster. The opportunities for partners are huge but only if they take some steps to evolve", said Patrick van Arendonk, Director of Cloud First at Exclusive Group. "We will support them and stay at the forefront of cloud-driven change. I am looking forward to taking Cloud First to the next level, expanding our global vision to accommodate new kinds of vendors, services and cloud solutions."

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

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