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Another country for ALEF Distribution

Czech VAD ALEF Group has opened a new branch in Romania, which was founded as a joint venture with the Romanian company LIKE Solution, a distributor of IT solutions on the Romanian market. ALEF Distribution RO shows that Alef Distribution continues with its territorial expansion into new markets. "For ALEF Group's expansion into new markets is one of the strategic step. The extension helps us not only to reach more customers, but it helps to gain new knowledge and experience that can be transmitted throughout the company. Model of VAD distribution on the Romanian market lacks therefore we believe that with our colleagues from LIKE company to strengthen our market position. For our business partners and vendors is a surely positive signal proving power of ALEF", said Milan Zinc, ALEF CEO. By merging of those two companies there is a perspective for us to become a distributor with a strong know-how and the high potential for cooperation internationally. LIKE represents more than 40 brands within its portfolio including ASUS, Brother, Cisco, Fujitsu, Microsoft, etc. For the time being, ALEF is present physically in Croatia, Czechia, Hungary, Romania, Serbia, Slovakia and Slovenia.

News from Data Select, Mayflex and Midwich

United Kingdom: mobility specialist Data Select associate purchasing director Steve Hankey has left the company after more than a decade. He has been replaced by former Sainsbury’s mobile telecoms buyer Gareth Goddard. Hankey joined the Marlow-based hardware distributor in June 2007, in which time has seen the introduction of the Platinum Club for its reseller partners, which offers them a number of benefits to increase sales in the market while hosting bi-annual conferences. Prior to joining Data Select, he had been a senior buyer at 20:20 Logistics, where he was responsible for all areas of procurement for a number of Tier 1 manufacturers.

Network and cabling specialist Mayflex has appointed a new director of sales – security. Steve Proctor has commenced his role on the 1st August and his key responsibilities are to lead and support both internal and external sales teams, ensuring the continued growth and development of this area of the Mayflex business through taking market share, growing customer numbers and increasing project wins. Steve comes to Mayflex with a wealth of experience gained in the security industry over the last 40 years. Notable achievements have included the development and management of large sales teams, implementing business growth strategies, development of value add, consultancy led sales and marketing campaigns, and launching installer training and certification programmes.

Finally, AV broadliner Midwich has used summer to strengthen its portfolio with several new brands, including Joan (a meeting room booking solution), OrbitSound (audio speakers), Genie CCTV and 2N (IP security solutions). The latter will be distributed by Midwich Security, its IP security arm (source: Mobile News United Kingdom).

New brands for AED and Arrow ECS

Benelux: AV VAD AED Distribution and Datapath have signed a distribution agreement for Benelux. The newly formed partnership will see Datapath products being made available for sale and for rent at AED Distribution, through its offices in Belgium and the Belgium and Luxembourg (source: inAVate United Kingdom, Channel Connect Nederland).

Advantec gets Extreme

Italy: network and telecom VAD Advantec has added Extreme Networks switching solutions to its portfolio (source: Top Trade Informatica Italia).

Mindware, Dell EMC extend partnership in KSA

Middle East: following a successful partnership across the Gulf, Pakistan, and Afghanistan, Dell EMC and network and storage VAD Mindware are now expanding the relationship into Saudi Arabia, where the distributor has already been a major player within the Dell EMC Client Solutions Group (CSG) product vertical. "We are extremely glad to further strengthen our relationship with Mindware, by extending our partnership to Saudi Arabia", said Mahmoud Abbas, channel sales director, Saudi, Egypt, Libya and Levant for Dell EMC. "Saudi Arabia represents one of the largest and the most important IT markets in the Middle East, hence this gives us a great opportunity to serve the market with our frontline technology solutions. With Mindware's extensive reach within the country, we aim to enable organisations across the Kingdom gain access to the full breadth of our comprehensive and industry-leading Infrastructure Solutions Group (ISG) family of products."

"The recent inclusion of Saudi Arabia in our contract is a significant stepping stone into the evolution of this partnership", said Nicholas Argyrides, chief of sales and deputy general manager, Mindware. "As the Dell EMC merged company is now a reality, having access to the full array of the vendor’s offerings into the Kingdom was absolutely necessary and – I am convinced – to the best interest of both organisations. We thank Dell EMC for putting their trust in Mindware. Despite the challenging regional market conditions, all we have to do is to go out there and do what we do best." (source: )

IRIS-MEGA acquires Colby

Adriatics: Serbian gaming specialist IRIS-MEGA has entered into an exclusive and binding agreement to acquire Colby, a Slovenian counterpart, for an undisclosed amount. This acquisition follows just a month after IRIS-MEGA's acquisition of Videotop Skupina, another Slovenian gaming specialist. Colby will continue to operate as an independent company under the new Slovenian division, with all staff being retained. The acquisition leads IRIS-MEGA, part of the ComputerLand Group of Companies, in becoming the undisputed market leading gaming distributor across the Adriatics region, with a distinct focus in Croatia, Serbia and Slovenia.

Miodrag Stakic, CEO of ComputerLand Group, said: "the Slovenian market has been dominated by two distributors for more than 20 years. A month ago, we showcased our determination in expanding our strength in Adriatics through the purchase of Videotop. Our presence has already been felt and this acquisition of Colby displays our steely determination to succeed in our formidable goal."

Recently appointed Managing Director of the Slovenian division, Adam Harris added: "the Slovenian retail landscape has experienced a lull in recent years and we are excited to be charged with the honour of reinvigorating the market. Our vendor portfolio across the group now speaks for itself."

Žan Strnad, director of Colby, announced his enthusiasm in stating: "I am a firm believer that the consolidation of the Slovenian market through IRIS-MEGA's acquisitions will have a profound impact in the years to come. Now the market can look forward to the growth and support it deserved. IRIS-MEGA already has outstanding experience in representing our vendor portfolio who now couldn't be in better hands."

A new name for Recommerce and another brand for Equipements Scientifiques

France: mobility broker Recommerce Solutions, which owns offices in Poland, Spain and Switzerland has changed its name into Recommerce Group. Not much changes beyond that… Industrial computing and networking specialist Equipements Scientifiques has added Pasternak coax cabling systems to its catalog.

Alstor signs with Garland

Poland: infrastructure VAD Alstor has been appointed official distributor by network monitoring vendor Garland Technology (source: Reseller News Polska).

Edimax appoints Link Telecom as distributor

India: network vendor Edimax Technology has unveiled a strategic distribution partnership with mobility specialist Link Telecom. Link Telecom has been appointed to distribute Edimax's consumer, SMB & enterprise (Edimax Pro) portfolio. Edimax clearly focuses on expanding its distribution in various parts of the country and create the widest reach to its consumers. "We are confident that Link will bring value to Edimax business overall and help nurture in SMB, Enterprise segment as well to help grow consumer portfolio. Link team has a good market reach in different geographies which will definitely leverage Edimax portfolio. Partnering with established and professional distributor like 'Link Telecom' is part of our strategy to seize new business opportunities and tap an untapped channel", said Sanjay Joshi, Country Manager (India & Sub-Continent) at Edimax.

"We at Link Telecom are excited to partner with Edimax Technology for distribution of their active networking products in Indian market. With the help of our channel reach, distribution infrastructure, and sales team, we would like to spread the width of the distribution of Edimax across our geography in the shortest possible time", said Kaushik Goswami, General Manager at Link Telecom. Link Telecom's network is present in more than 20 states in India and looks to boost Edimax's reach in various regions of the country (source: Channel Times India).

Scansource in BlueJeans

Telecom VAD ScanSource Imago has inked a distribution deal with Blue Jeans Networks, an online video-conferencing vendor, whose platform it will distribute in the Benelux (Belgium, Luxembourg and the Netherlands) as well as in the DACH (Austria, Germany, Liechtenstein and Switzerland) regions (source: IT Business Deutschland).

AudioCodes signs EMEA distribution agreement with Nuvias

Voice and UC networking vendor AudioCodes has signed a pan-EMEA distribution agreement with infrastructure VAD Nuvias, following the recent launch of Nuvias' Unified Communications (UC) Practice across EMEA. Nuvias is now able to offer complete end-to-end solutions and technical support for Skype for Business and BroadSoft Business UC environments, based on AudioCodes' Session Border Controllers (SBCs) and handsets. As part of the agreement, Nuvias has also been appointed as master distributor for AudioCodes' range of Skype for Business and SIP handsets across EMEA, to ensure a rapid response to meet growing demand from the channel.

AudioCodes worked with SIPHON Networks in the United Kingdom for two years, prior to SIPHON being acquired by the Nuvias Group at the end of 2016, and AudioCodes now sees the opportunity to replicate this successful relationship across EMEA. The initial focus will be on 16 key countries where Nuvias is already well established including Austria, Belgium, Denmark, France, Germany, Hungary, Italy, Malta, the Netherlands, Norway, Poland, Spain, Sweden, Switzerland, the United Arab Emirates and the United Kingdom.

"Nuvias combines technical UC expertise and in-depth market knowledge with excellent commercial management and logistics, and importantly, is able to deliver this consistently across EMEA", said Arieh Shemesh, who heads up global channel sales operations at AudioCodes. "Nuvias also has existing strong relationships with service providers and specialist resellers that will open up new opportunities for us to expand our business and market share in Europe."

Steve Harris, EVP Unified Communications for Nuvias (and formerly Managing Director of SIPHON), commented: "with AudioCodes' advanced SBCs and popular, intuitive handsets, we are now able to offer complete Skype for Business and BroadSoft solutions from a single vendor. We will also benefit from AudioCodes' strong global relationship with Microsoft and will be working closely with their certified partners, making maximum use of our comprehensive suite of Microsoft UC professional services to drive product sales. With growing interest in unified communications we want to work with our channel partners so that their customers get the most out of their investment in technologies such as Skype for Business."

AudioCodes is one of a number of UC vendors taking advantage of Nuvias' growing UC capability to increase EMEA sales. Nuvias' drive to expand its Unified Communications Practice will also help existing and new reseller/integrator channel partners across EMEA to benefit from the opportunities presented by the rapidly expanding UC market.

i4Wifi signs with Turris

Czechia: cabling and networking specialist i4Wifi has become an official distributor for Turris open source servers from CZ.NIX. The company offers a 5-year warranty on the products it sells, to differentiate itself from its competitors (source: Channel World Česko).

Alliance Com on the phone with Spectralink

France: IP phone vendor Spectralink has chosen cabling and telecom group Alliance-Com as a new distribution partner in the country. Alliance Com members (ACR Centre, ACR Distribution, Dream Tech, HBP Associés, Immotique Distribution, Indis Réseaux, Primo, Renest and Sodecpa) are thus allowed to offer Spectralink products to their resellers and installers.

Kaspersky appoints Segment

Turkey: Russian antivirus editor Kaspersky Labs has appointed accessory and consumer electronics specialist Segment as an official distributor for the local retail market (source: Computerworld Türkiye).

Targus appoints Compuage Infocom

India: mobile accessory vendor Targus has unveiled a strategic national distribution partnership with broadliner Compuage Infocom. The company has been appointed to distribute Targus entire portfolio, including laptop cases, iPad cases and accessories. Targus is committed to making its range accessible to the widest audience and therefore wants to expand its distribution nationwide. Compuage has a deep understanding of global and local requirements, sales & marketing, technical & pre-sales support, financing, inventory management, business intelligence, supply chain expertise, managed services and more. Compuage's network is not only strong in metro cities but also in upcountry locations totaling over 800 locations pan-India. With this tie-up, Targus is set to leverage their footprint in the channel partner fraternity and take it to the next level.

Commenting on the new partnership, Mr Manish Aher, Director of Product Marketing and Country Manager India at Targus Asia-Pacific, said: "the addition of Compuage Infocom to the Targus distribution network in India shows our strong commitment to the market. We are delighted to collaborate with Compuage Infocom and bring our full range of cases and technology solutions to our customers, relying on Compuage Infocom expertise, with regards to distribution, inventory management, training and much more to our local partners. Targus and Compuage Infocom share a perfect synergy in delivering the best possible solution throughout the chain."

Mr Bhavesh H Mehta, Director & COO at Compuage Infocom, said: "we are very excited to partner with Targus and distribute their range of cases and accessories. Our network will bring Targus products to customers in Tier II and Tier III cities. Relying on our nationwide presence, counting no less than 800 cities across 26 states and Union Territories, we will collaborate with 10,000 channel partners to promote Targus to the largest possible audience."

ELKO enters Nordic region by acquiring Gandalf

Scandinavia: Latvian broadliner ELKO Grupa has reached an agreement to acquire 85% of shares in Swedish broadliner Gandalf Distribution for an undisclosed amount. "ELKO has been looking for geographical expansion opportunities for some time", said Svens Dinsdorfs, CEO ELKO Group. "Gandalf's business model and operational structure is very similar to our own and thus we feel confident about this acquisition. Gandalf’s team is highly motivated and professional and we feel comfortable about the coming integration process and ensuing synergy. By becoming a part of the ELKO Group, Gandalf will be able to significantly expand its product portfolio and benefit from various competence-sharing initiatives."

Gandalf will become a part of the ELKO Group, but for now will continue to operate under the Gandalf brand. David Nicander will continue to work as the CEO and also remain as a minority shareholder of Gandalf Distribution. "Gandalf has for many years successfully grown together with our customers and partners, and today we have taken a new step towards the next level of distribution. I am personally very proud of the opportunity to become part of the ELKO Group, and all the positive opportunities that this gives us at Gandalf to grow and expand our business in the Nordics", says David Nicander, CEO Gandalf.

Sophos appoints Tech Data

Belux: security editor Sophos has chosen infrastructure VAD Azlan as a new distributor for Belgium and Luxembourg (source: Channel Belgium).

Esprinet flies with Xiro

Italy: broadliner Esprinet has started the distribution of Xiro drones in the country (source: Top Trade Informatica Italia).

Tech Data launches next-generation cloud solutions with Amazon Web Services solutions

Turkey: infrastructure VAD Azlan + Technology Solutions, the value division of broadliner Tech Data, has launched its next-generation cloud solutions, further strengthening its cloud offering across the EMEA region. Azlan will offer Amazon Web Services (AWS) solutions to IT resellers in Turkey to support its business partners help their end-user clients become cloud-enabled. These solutions can be delivered by partners with the support of Azlan's trusted cloud technical experts, including value-added services such as integration and migration services, as well as training and enablement programs to meet their customers' cloud solution requirements.

Hakki Eren, general manager Tech Data Turkey, said: "this agreement between Tech Data and AWS shows our commitment to supporting the changing technology landscape in the region. Cloud-based solutions represent a key business model for many organisations, and being able to deliver these to end-users in a convenient and efficient manner will help support and sustain growth in the market. Tech Data will offer business partners access to a wide variety of AWS solutions and support them to further strengthen their customer relationships with a cloud solutions offering."

David Newbould, director Cloud EMEA at Tech Data, said: "we are excited to roll out AWS to an increasing number of countries. As we continue to integrate our Tech Data and Technology Solutions businesses, we are collaborating and sharing invaluable knowledge and experience to further enhance the offerings from our combined portfolio."

Yinal Özkan, Country Manager Amazon Web Services Turkey, said: "we are excited that Tech Data has chosen to bring flexible, scalable, and secure AWS technologies to Turkey and expand AWS' reach to their partner ecosystem. We look forward to seeing this accelerate the digital transformation and national innovation that is already happening in the country."

Acmeo, Komsa Systems, Siewert & Kau and VnX find new vendors

Germany: cloud VAD Acmeo1. Komsa SystemsKomsaSiewert & Kau2. Finally, LG has appointed AV specialist VnX Distribution as an official distributor for its video projectors (source: Channel Observer Deutschland 1 and 2, Telecom Handel, IT Reseller Schweiz).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

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We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.