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ALSO signs with Awingu

Broadliner ALSO has inked a distribution deal with Awingu, a Belgian online workspace provider. Awingu's web-based mobility solutions are available to resellers in Denmark, Estonia, Finland, Latvia, Lithuania, Norway, Poland and Sweden through the ALSO Cloud Marketplace. With Awingu's software, ALSO resellers allow end customers to access their corporate files and applications through one secure online work environment on any device. All they need is an HTML5 browser. Awingu takes advantage of the latest web technology to mobilize all business applications, whether stored in the cloud or on-premises. The advantage is that the software is compatible with all cloud services and fits perfectly with ALSO's strong portfolio of advanced mobility solutions.

Fibrenetix partners with VAD Technologies

Middle East: Fibrenetix, a manufacturer of video-optimized servers and storage has announced a new distribution partnership with network and security VAD VAD Technologies in the Middle East surveillance market. Fibrenetix offers a comprehensive range of high-performance video optimized servers and storage systems for surveillance installations for the complete spectrum from small hotel projects with 50 cameras, right up to airport or city installations with thousands of cameras.

Mario M. Veljovic, General Manager at VAD Technologies, said: "over the years we’ve learned the importance of a solid manufacturer support system. Far too many manufacturers in this industry pay lip service to the issues of product warranty and support. Fibrenetix has stepped up to the plate with an impressive 10-year spare part program, something that's of high importance to our resellers selling into Aviation and Homeland Security. We are proud to associate ourselves with Fibrenetix and are keen to introduce Fibrenetix products – that offer outstanding performance, reliability and ROI – to our Partners in the Region. Their innovative design enables field upgrades and convenient JBOD expandability, making them a solid long-term investment for surveillance customers in the Middle East."

Jes Nagel, Fibrenetix CEO, comments: "Fibrenetix has started a new 3 year investment plan for the Middle East & Africa region. We are currently taking on more employees and investing in larger offices in Dubai to support our future growth plans in the region. This growth strategy started on 30 June 2017, when Fibrenetix terminated our contract with Mr Sudahakar Suryanarayan and took back control of our business in the region. Appointing VAD Technologies as distributor in the UAE is part of our investment plan to streamline our distribution channel, and to guarantee a dedicated and professional channel to service our resellers."

Ingram Micro in partnership with Speck

Germany: the mobility division of broadliner Ingram Micro has added Speck cases to its accessory portfolio.

Two new brands for Metrobox

France: broadliner Metrobox has expanded its catalog with Ubiquiti and Mikrotik networking solutions.

Tech Data lands Propel as first major drone vendor signing

United Kingdom: broadliner Tech Data has signed a distribution agreement with Propel, a developer of consumer drones and remote-control helicopters and the company responsible for the exciting new Star Wars drones, which promise to amongst the best-selling toys this Christmas season. Propel range includes some of the best-selling devices on the market and with Tech Data's extensive reach and unrivalled stock-holding and logistics, the two companies hope their partnership will provide optimum availability and enable retail partners to maximise their opportunities in this rapidly growing sector of the market. Propel is already a renowned name and the company picked up Disney's Most Innovative Product 2016 award for its Star Wars drones. A whole new series of models are being added to this family ahead of the release of The Last Jedi (also known as Star Wars: Episode VIII – The Last Jedi), which is scheduled 15 December 2017.

The partnership is Tech Data's first with a major drone manufacturer and sends a clear message to the market, said Matt Child, Managing Director of the Tech Data Consumer Technology Group (CTG). "Tech Data is committed to developing its consumer technology business and supporting retailers in driving sales. Obviously, there is huge potential with drones and this agreement with Propel sets a marker for where we want to be in the market – making the very best products available and helping both our retailer customers and our vendor partners to maximise the potential."

Darren Matloff, CEO of Propel, stated: "Tech Data's consistent success in delivering products to the marketplace will ensure that delighted customers will be able to pilot their favourite Star Wars ships at speeds of over 35 mph and engage friends and family in multiplayer battles. Each drone is intricately detailed, hand-painted to model-quality finish, certified, numbered and packaged in a collectible display box that has to be experienced to fully appreciate. We are excited to partner with Tech Data on the launch of the new Star Wars drones who have been heavily involved in getting these products to market and has shown their versatility and capabilities when it comes to supporting the consumer channel."

XP distributes UPRtek

Graphic art specialist XP Distribution has started to push UPRTek colorimeters in Europe, through its offices in Germany and the United Kingdom.

acmeo distributes ITscope

Germany: cloud VAD acmeo has inked a distribution deal with ITscope. ACMEO customers will be able to access ITscope trading and purchasing platform directly through acmeo.

Some drones for Impakt

Poland: consumer electronics specialist Impakt has started the distribution of uGO drones through its reseller network.

Ingram launches its own hardware-as-a-service offer

Netherlands: broadliner Ingram Micro has unveiled its own Hardware-as-a-Service (HaaS) offer. Through HaaS, which is similar to the WaaS of its competitor ALSO, the resellers can offer a full access to a variety of laptops, smartphones, tablets, software solutions and peripherals which can be offered together to the end customers, along a cost effective financing solution over 24 to 36 months. After the end of the contract, the resellers automatically gets a new sales opportunity: the end customer can either extend its contract, buy or replace its hardware for the latest technology, through a quick and easy process where he does not have to make any additional investments. He can thus keep a clear and predictable insight into his budget.

Within a few days after delivery of the hardware to the end customer, the reseller receives the full price of the solution chosen. He thus does not incur any financial risk and even strengthens its cashflow through a fast payment. Thanks to low fixed monthly amounts, the end customer is even able to buy faster additional accessories or services that will make its reseller more profitable. And, finally, the HaaS solution allows resellers to build a long-term relationship with its customers, because he knows exactly the times of renewal. "We are delighted that we have added Hardware-as-a-Service to our portfolio", says Eric Segers, Vice President Benelux at Ingram Micro. "With HaaS, we meet our partners' demand because the low monthly amounts, instead of a one-time acquisition price, enable SMEs to manage their IT environment more effectively. HaaS allows end customers to access to a complete hardware, software and service package for a fixed monthly amount. This will help them to take into account the latest trends in ICT."

Watsoft finds a CloudAlly

France: network and security VAD Watsoft has inked a distribution deal with CloudAlly, the editor of a backup solution for Microsoft Office 365, Sharepoint, Onedrive, Google Apps, Salesforce and Box.com. "This new partnership underlines our will to offer strong and profitable SMB-oriented solutions to out 3000-partners-strong network", says Oleg Bivol, Watsoft manager. "The addition of CloudAlly to our catalog allows us to offer an innovative and efficient backup solution against accidental or malicious online data loss", he adds.

Watsoft offers CloudAlly an electronic distribution mode, technical support for resellers, technical training, and commercial service dedicated to their network of resellers. By utilizing Watsoft, CloudAlly makes it easier than ever for SMBs in France and French-speaking countries to focus on growing their business while the provisioning, management, billing, and data protection for Office 365 are taken care of. It’s all a part of CloudAlly's strategic focus on expanding its reach to markets around the globe.

"We are thrilled to offer our French-speaking customers CloudAlly's services through Watsoft", said Murray Moceri, Partner Account Director at CloudAlly. "Watsoft has an excellent reputation, and we have every confidence that their expertise and experience at the local level will be invaluable to our customers. Thanks to their distributor network of more than 3,000 resellers along with their local sales and technical support teams, CloudAlly will be able to provide top notch cloud-to-cloud backup services at the same high quality we've always guaranteed."

CloudAlly offers the choice of data centers in the US, EU, and Asia-Pacific, which complies with the data sovereignty requirements of diverse groups of customers around the world. CloudAlly customers enjoy the flexibility of hosting their data backups where they work.

Boolebox enters the ALSO Cloud Marketplace

Boole Server, an international provider of data protection solutions, has inked a European-wide distribution deal with broadliner ALSO. Its solutions are integrated in the ALSO Cloud Marketplace, and ought to be available through ALSO in Austria, Belgium, Denmark, Estonia, Finland, France, Germany, Latvia, Lithuania, the Netherlands, Norway, Poland, Slovenia, Sweden and Switzerland. "BooleBox is an impressive solution for sharing files and synchronizing, which in an innovative and elegant way meets all today's requirements", says Thorlakur Thorgeirsson, Cloud ISV ALSO Manager.

A new BU for Tech Data

Germany: Azlan, the value division of broadliner Tech Data, has opened a new BU named "Security Solution Practice & Mobility". The BU offers a convincing portfolio, made of versatile security specialists including vendors such as Cisco, IBM, HPE, Sonicwall, RSA, Informatica, Spycloud (which has been very recently signed), Lookout, Blackberry and Samsung Knox. In addition to its portfolio, the expert team of the BU offers its sales partners a solution-based focus on focal points of digital security and prevention.

BOSE appoints EET Europarts

Denmark: AV vendor BOSE has appointed broadliner EET Europarts as an official distributor for its FreeSpace speakers and amplifiers, as well as its PowerShare amplifiers.

Mark McHale promoted to Vice President of Arrow ECS

Distributor Arrow Electronics has promoted former managing director for the Data Centre Solutions division of Arrow, Mark McHale, to vice president of Arrow ECS in Ireland and the United Kingdom. Mark McHale succeeds Jesper Trolle who has been promoted to president Americas of Arrow ECS.

Mark joined Arrow just over thirty years ago and has worked towards a successful career in sales at the company, becoming a member in Ireland and the United Kingdom management team over a decade ago. His experience in the IT industry will support Ireland and the United Kingdom in its investment strategy by identifying game changing technologies to provide the channel with a unique ecosystem of established and emerging vendors that complement one another to meet any customers' desired outcome. "It's an exciting time to be part of the transformation of Arrow. I am pleased to be given the responsibility for growing this area of the ECS business and being part of its future. The strength of our region combined with the breadth of our portfolio allows us to work with all areas of the Arrow business to support our global 'sensor to sunset' strategy. Arrow is the only global organisation that can provide our customers with an entire spectrum of solutions from components, intelligent systems, ECS, Digital, IoT through to sustainable solutions and beyond", said Mark.

LetSignIt with ALSO

France: antispam vendor LetSignIt has inked a distribution deal with broadliner ALSO, which will push it through its Solutions division.

Nuvias appointed a Pan-EMEA Distributor for Juniper Networks

Infrastructure VAD Nuvias has been appointed as a pan-EMEA distributor for Juniper Networks' full range of high-performance networking, security, data centre and cloud solutions. High-value distribution business Nuvias will support Juniper's continued growth plans for EMEA, particularly in the mid-to-high end enterprise market. Nuvias has designed, together with Juniper, a full channel partner development and acceleration programme that complements Juniper's existing channel programme. It will offer technical, sales and marketing training to help maximise the business opportunities in high growth markets such as cloud, Internet of Things (IoT) and Software Defined Networking (SDN) – areas where Juniper also invests. Nuvias will work with Juniper to identify key vertical markets and geographies for partners and provide them with the skills to transform their customers' data centres with Juniper's next-generation networking and security platforms. Nuvias will focus on partner recruitment, accreditation and sales enablement, providing value-added services such as solution events, training, lead generation, and campaign materials.

"Nuvias is excited by this new partnership with Juniper, a pioneer in networking innovation, performance and security. The strength of our commitment will be demonstrated through a dedication to partner enablement, services and solutions that can generate new opportunities and business", said Paul Eccleston, CEO of Nuvias. "We are equipping partners with the necessary skills to pursue opportunities independently, generate additional revenues, and deliver innovative services to their customers. Juniper invests in partners that bring in new business and this agreement presents a fantastic opportunity for the channel."

High-performance network automation, SDN and intelligent, software-defined security will play a key role in organisations' Digital Transformation strategies, and together Juniper Networks and Nuvias will help partners take advantage of the burgeoning opportunity. "We are delighted to be working with Nuvias, whose strengths in value-added networking and security distribution perfectly complement our strategic focus and solutions portfolio", said Kristian Kerr, head of channel, alliances & commercial, EMEA, Juniper Networks. "Nuvias' approach reflects the dynamic IT landscape, while being able to consistently deliver the highest levels of capability, accreditation, sales, marketing, services and operational excellence to Juniper's partners across EMEA.". Juniper Networks' solutions are available through Nuvias in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Malta, the Netherlands, Norway, Poland, Portugal, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, the United Arab Emirates and the United Kingdom.

Alltron under the light with Philips

Switzerland: broadliner Alltron hes expanded its portfolio with Philips LED professional lighting solutions.

Another brand for Caseking

France: gaming etailer and distributor Caseking has added Steichen Optics, a vendor of gaming glasses, to its portfolio.

Wiko appoints Tech Data

Germany: French smartphone vendor Wiko has appointed broadliner Tech Data as an official distributor in the country.

Maverick introduce a full range of rental options for the Microsoft Surface Hub

United Kingdom: AV specialist Maverick, the specialist audio visual business of broadliner Tech Data, has launched a variety of rental and demo options for the Microsoft Surface Hub that make it easier for public and private sector organisations to take advantage of the innovative collaboration sy A fully-integrated system with a large screen, touch and ink input, wide-angle high-definition cameras, infrared presence sensors and high-performance microphones, the Microsoft Surface Hub is ideal for teamwork and collaboration. Available in a choice of two screen sizes, 140-cm and 213-cm with flexible mounting options, including portable stands, it can fit into any environment. The new rental scheme can be utilised for both short and long-term rental opportunities enabling resellers to position the Hub for evaluation, along with the ability to service any requests for additional units on a short-term basis. Rentals are available on a daily, weekly, and monthly basis and can be supplied on height adjustable floor stands or wall mounts. A full delivery and set-up service is available from trained technicians.

Mark Tildesley, Collaboration Director for Maverick, said: "the idea behind the rental scheme is two-fold; it makes it easier for customers who want to try the Surface Hub out in a real-world setting before committing to a purchase, but also allows organisations that need additional Hubs for meetings, exhibitions or events to bring in more Hubs for specific occasions and thus enable collaboration for more groups."It should be especially attractive to the corporate market, he added. "The Surface Hub is an excellent collaboration system and it's already proving very popular, but for some organisations it's a big commitment to make. Being able to rent Surface Hubs means they can take full advantage of its capabilities when they need to and the hope is that, having seen the benefits, they will make a full investment in the future. We’re expecting it to lead to more companies making that commitment at some point."

The programme is being offered on behalf of Maverick in partnership with AV Rental Services which provides units on a fully managed service.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

Stay on top with the latest partnerships signed in EMEA.


We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.