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iRobot acquires its largest European distributor, Robopolis

iRobot, a leader in consumer robots, has signed a definitive agreement to acquire privately-held Robopolis, based in Lyon, France. Following iRobot's recent acquisition of its distributor in Japan, the Robopolis acquisition will enable iRobot to capitalize on market momentum driving accelerated adoption of robots for the home. It will further enhance the company's distribution network, ensure global brand consistency and better serve the needs of European consumers while driving continued growth in Western Europe through a consistent approach to all market activities including sales, marketing, branding, channel relationships and customer service. Robopolis, an exclusive distributor of iRobot products since 2006 and the company's largest distributor in EMEA, sells across seven key markets in Western Europe, including Austria, Belgium, France, Germany, the Netherlands, Portugal and Spain. EMEA is a key strategic region for iRobot representing approximately 25% of its 2016 total revenue. Robopolis represented nearly half of iRobot's EMEA revenues in 2016.

"At this stage in the Western European market evolution, and the growth opportunity it presents, we feel a more direct go-to-market strategy is necessary to continue driving adoption of robots for the home", said Colin Angle, chairman and CEO of iRobot. "The Robopolis team has been instrumental in establishing iRobot as the leading consumer robotics brand in Western Europe. We look forward to them formally joining iRobot and working together to ensure continued growth."

Robopolis will be combined with iRobot's EMEA operations headquartered in London, UK. The existing Robopolis management team will join iRobot. Jean-Jacques Blanc, currently iRobot's vice president and general manager, Overseas, will lead the combined operations reporting to iRobot's chief operating officer Christian Cerda. iRobot will acquire the business for €130m, or approximately 0.9 times the trailing Robopolis twelve-month revenue ended June 2017, subject to customary purchase price adjustments set forth in the definitive purchase agreement. iRobot will pay cash for the acquisition. The acquisition is expected to contribute incremental revenue of approximately €23-€32m in 2017. Accordingly to this acquisition, Robopolis has been removed from ITdistri database.

A new head for Ingram Micro

Poland: having acquired multispecialist RRC some months ago, American broadliner Ingram Micro is now busy transforming it into a full fledged broadline distributor. Thus, the distributor has hired Marcin Sowiński as new volume business development manager for its Polish office (source: CRN Polska).

New employees for Kern & Stelly

Germany: AV VAD Kern & Stelly has made several modification in its organization chart. Nadine Daniel, a 12-year employee of the distributor, takes in charge the complete sales team (including pre-sales and after-sales). Thomas Reichwein, a former SMART employee, takes over the product management of the Interactive Solutions of the distributor. Sven Birkenmeier takes over the purchase management, while Nina Martinsen becomes the new marketing head of the company.

Westcoast signs distribution deal with LG

Broadliner Westcoast and LG Electronics Mobile have agreed a non-exclusive distribution agreement to sell LG mobile devices within Ireland and the United Kingdom. The deal adds to Westcoast's expanding portfolio of leading mobile vendors and will focus on sales of the LG Mobile Android powered handset and smartwatch range. LG is a brand well known to consumers and business customers for both quality and outstanding technology. With Westcoast’s expertise in mobile solutions it aims to offer LG the breadth it deserves across all of its markets.

Alex Tatham, Managing Director Westcoast, said: "this strengthens Westcoast’s ability to compete for the ever-changing handset market in both the retail and business space. The absolute commitment shown by the LG team is a distinct driver for our enthusiasm for the brand. We look forward to successfully building the LG business together."

Andy Coughlin, LG Business Leader Mobile – Northern Europe, said: "after a thorough review of our open market strategy, we are delighted to report Westcoast will be partnering with us to supply mobile devices and smartwatches to the UK and Ireland market. Westcoast has a fine pedigree in mobile distribution and we are certain the focus and professionalism they offer will lead to an exciting partnership enabling us to better communicate our value proposition to the market." To mark the launch of this new partnership Westcoast will be offering a free LG Rolly keyboard with purchases of the LG G6.

Nuvias (incorporating Zycko) appointed VAD by Barracuda Networks

France: network, security and storage VAD Nuvias has been appointed as a distributor by UTM vendor Barracuda Networks. Nuvias will be working with Barracuda to increase awareness of Barracuda products in the country and to extend Barracuda's reseller network. This new agreement broadens the current relationship between Barracuda and Nuvias in Germany, Italy and the United Kingdom. For Nuvias in France, the arrival of Barracuda further strengthens its growing portfolio of security and advanced networking products which includes Arbor Networks, Malwarebytes and Riverbed.

Patric Berger, Regional Vice-President for Southern Europe at Nuvias, commented: "Barracuda offers a single, reliable source for security, storage and application delivery solutions. The company has a unique, distributed NextGen firewall technology, alongside a complete backup portfolio that addresses the needs of both the appliance and cloud market in France today. Additionally, Barracuda provides archiving, security and recovery features around email technology, which are not currently offered by Microsoft."

Eric Heddeland, Regional Sales Director EMEA Southern Region for Barracuda, commented: "with Nuvias, we are aiming for a very significant increase in the visibility of Barracuda products in the French market, as we look to rapidly expand our channel in France over the next year. We already have a solid experience of working together with Nuvias in Germany and the UK, so we are confident that the Nuvias team has the ability, organisation and support to help us increase product visibility in France. Barracuda is an international company and Nuvias, as a global distributor, is able to help us implement global partner programmes consistently across the various countries where we operate, including France."

Nuvias already works with over 400 channel partners across France and will grow that number during 2017, as well as doubling the size of its French team, adding more specialist IT security product managers, as well as pre-sales and technical support staff. A new partner portal will also be launched by Nuvias, to accelerate growth for Barracuda, alongside a strong marketing and lead generation campaign.

Barracuda offers industry-leading solutions designed to solve mainstream IT problems, efficiently and cost effectively. Solutions span three distinct markets -content security; networking and application delivery; and data storage, data protection and disaster recovery.

Nuvias will distribute Barracuda's full product range in France, with the focus on Barracuda Essentials for Email Security, an easy to use, cloud-based email security and archiving solution; Barracuda's NextGen firewalls, which provide protection and performance for the cloud era; and Barracuda Backup, a single integrated solution for data protection for physical, virtual, cloud and SaaS.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

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