Broadliner Westcoast and LG Electronics Mobile have agreed a non-exclusive distribution agreement to sell LG mobile devices within Ireland and the United Kingdom. The deal adds to Westcoast's expanding portfolio of leading mobile vendors and will focus on sales of the LG Mobile Android powered handset and smartwatch range. LG is a brand well known to consumers and business customers for both quality and outstanding technology. With Westcoast’s expertise in mobile solutions it aims to offer LG the breadth it deserves across all of its markets.
Alex Tatham, Managing Director Westcoast, said: "this strengthens Westcoast’s ability to compete for the ever-changing handset market in both the retail and business space. The absolute commitment shown by the LG team is a distinct driver for our enthusiasm for the brand. We look forward to successfully building the LG business together."
Andy Coughlin, LG Business Leader Mobile – Northern Europe, said: "after a thorough review of our open market strategy, we are delighted to report Westcoast will be partnering with us to supply mobile devices and smartwatches to the UK and Ireland market. Westcoast has a fine pedigree in mobile distribution and we are certain the focus and professionalism they offer will lead to an exciting partnership enabling us to better communicate our value proposition to the market." To mark the launch of this new partnership Westcoast will be offering a free LG Rolly keyboard with purchases of the LG G6.