United Kingdom: broadliner Westcoast has signed distribution deals with three of the world's leading players in the gaming market; MSI, Gigabyte and SteelSeries. Gaming laptop manufacturers MSI and Gigabyte and peripherals expert SteelSeries have selected Westcoast as their preferred distribution partner for the UK market, further strengthening the company’s standing in the gaming sector. Attracted by Westcoast's proven track record, reputation and retail contacts in the computing and gaming sectors, the three brands are each looking to expand their retail footprint with all major players in the channel. All three brands will benefit from Westcoast's established and efficient supply chain model that already has the trust of several leading global technology brands including Apple, HP Inc., HTC, Lenovo, Microsoft and Samsung.
Carl Oxley, Westcoast Retail MD, commented: "we are delighted to have been recognised as one of the leading UK gaming distributors by MSI, Gigabyte and Steel Series. The gaming market is growing rapidly with more interest than ever and it is exciting to partner with three of the most innovative and popular manufacturers."
Neil Reid, MSI Channel Sales Manager, commented: "our latest range of gaming laptops are thinner, lighter and more powerful than ever, making them an increasingly popular option in comparison to a desktop gaming rig. We believe establishing a partnership with a true specialist in the field such as Westcoast Retail will help us match and take advantage of this increased demand."
Steve Clark, Gigabyte UK Country Manager, said: "we are very excited about adding Westcoast to our distribution network and have worked hard to bring this partnership together. We believe both of our Gaming Notebook brands, Gigabyte and AORUS, will appeal to re-sellers of all shapes and sizes within Westcoast’s extensive customer base."Finally, Richard Fenner, SteelSeries UK National Account Manager, added: "we are seeing dramatic growth in our SteelSeries Portfolio and have decided to work with Westcoast Retail as we are confident that the scale and efficiency of its operation will support and increase our growth." The three new deals follow Westcoast's recently announced distribution partnership with HTC's Vive virtual reality platform, further enhancing the company's reputation in the booming gaming sector whilst complementing its existing roster of leading global technology brands.