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EMEA printer hardware shipments increase in Q2 2017

Unit shipments of printer hardware to Europe, the Middle East and Africa (EMEA) continued to improve in Q2 2017 and registered an increase of +4% year-on-year compared to a decline of -3% in Q2 2016 according to data published by CONTEXT, the European IT market analysis company. While there was positive performance across the board, the increase was driven mainly by shipments of multifunction inkjet devices. Sell-in to Western Europe (WE) accounted for almost 70% of all printer hardware shipments to EMEA and mirrored the performance in the region as a whole – a significant improvement on the -6% decline in the same quarter last year. Shipments of laser multifunction printers (MFPs) registered growth of +10% year-on-year and were largely responsible for the overall increase.

"This was mainly due to shipments to Germany, France, and the UK", said Zivile Brazdziunaite, Imaging Market Analyst at CONTEXT. "Sell-in of MFPs accounted for the growth of +3% in France, while there was a double-digit increase in sell-in across all categories in Germany and the UK – contrasting with the double-digit declines seen in the same quarter last year. In the UK, this was mostly because of increasing unit shipments of inkjet MFPs, whereas sell-in of laser hardware accounted for +12% year-on-year growth in Germany. Meanwhile, unit shipments to Italy and the Netherlands contracted, and Spain registered an increase of a single percentage point for the quarter, driven by strong performance of laser MFPs."

The Middle East and Africa (MEA) continued to outperform other regions with unit shipments increasing by +16%, again following a double-digit decline last year. An increase in sell-in of inkjet MFPs mainly accounts for the positive performance, but unit shipments of laser single-function printers (SFPs) also registered double-digit growth for the quarter. UAE and Saudi Arabia drove the increase in the region. Printer hardware sell-in to Turkey grew by +5% year-on-year; most of the growth was due to inkjet MFPs as unit shipments of SFPs continued to decline.

Printer hardware sell-in to Central and Eastern Europe (CEE) fell by -3% year-on-year in Q2 2017, in spite of sell-in of inkjet technology devices registering an increase of +9%, because of poor sales of laser hardware and a particularly strong performance in the same quarter last year. Unit shipments to Russia declined by -5% year-on-year and, to a large extent, influenced the overall performance of the region. Negative results in Poland and Romania were also due to weak unit shipments of laser hardware for which increasing sell-in levels of inkjet MFPs could not compensate. In contrast, sell-in of printer hardware to Kazakhstan and Belarus continued to increase and are driven mainly by laser technology devices.


Country Year-on-Year Q2 2016-2017
Greece +59%
Portugal +24%
Norway +17%
United Kingdom +13%
Germany +12%
Sweden +4%
Finland +3%
France +3%
Luxembourg +2%
Spain +1%
Denmark -1%
Iceland -2%
Italy -4%
Belgium -7%
Ireland -9%
Austria -10%
Switzerland -15%
Netherlands -19%

Prianto signs with WEM

Dutch software VAD Prianto has been chosen by Amsterdam company WEM as an official distributor in the Benelux region (Belgium, Luxembourg and the Netherlands) for its no-code development platform. "We look forward making WEM even more successful in the Benelux", says Rashied Akrum, CEO and co-founder of Prianto Benelux. Together with its partners, Prianto wants to conquer the Benelux market with WEM. "We are very pleased with Prianto as a distributor in the Benelux. With its experience and knowledge, I have a lot of confidence in WEM's further success in the IT channel", says Rob Schilperoort, CEO of WEM.

Exclusive Networks signs with Vectra

France: network and security VAD Exclusive Networks has been chosen by Vectra Networks to distribute Cognito, its threat detection AI system. "Vectra's Cognito completes out portfolio on the detection and threat management part. This solution combines artificial intelligence, data science, machine learning modern techniques and behaviour analysis to watch out in real time the enterprise, datacenter and cloud network traffic. The Cognito AI system of Vectra automatises realtime detection of malicious behavior of cyber-attackers and allows to know the historic and shape of attacks in the network", says Stéphane Iaich, Vendor Alliances & Marketing Director at Exclusive Networks.

"The association of an expert partner network supported by Exclusive Networks and Vectra's innovative cyber-protection technology is without any doubt a very good news for any company wishing to leverage on AI-induced technological advances", explains Christophe Jolly, Country Manager France for Vectra Networks.

Tech Data reaches further into fitness wearables market with Fitbit alliance

United Kingdom: broadliner Tech Data has been appointed as an official distributor for the full range of fitbit activity trackers and is looking to extend the reach of the popular wearables to new areas of the market, including the corporate and healthcare sectors. fitbit's innovative products are designed to inspire people to live a healthier and more active life. The company makes a wide range of fitness bands to suit all kinds of users and its full range will be available from Tech Data. fitbit’s software integrates onto laptops, tablets and smartphones and as well as meeting the growing demand for activity tracking and personal monitoring, the company is also targeting the corporate wellness market.

Paul Jacobs, Business Unit Director for CE and Accessories, said: "fitbit motivates people to reach their health and fitness goals by tracking their activity. Millions of consumers all over the world do that already using fitbit products and businesses are also using wearables to support and encourage employees in leading healthy lifestyles, so there is a tremendous amount of potential."

In the US, there are insurance firms that offer benefits including shopping vouchers for recording a certain number of steps per day on their fitbit, and other schemes that offer users frequent flyer points for every day they achieve a certain goal, such as 10,000 steps. One health insurer's scheme gives members a direct cash reward, paid into a flexible savings account, for completing a certain number of steps every day.

"The reach of wearables is being extended and the opportunities could be massive", Jacobs added. "We will be working closely with fitbit in partnership with ISVs and API integration specialists in this area to target reseller partners with ideas or specific opportunities they want to develop – we'd love to hear from them."

Olivier Claude, Senior Sales Director EMEA at fitbit, stated: "this agreement with Tech Data will enable us to address the massive potential we see for our products in the corporate wellness, healthcare and wider commercial sector. Tech Data has an excellent reputation for building and enabling new channels and the market knowledge and capabilities to help us develop our sales in new areas of the market."

Littlebit expands its activities in Benelux

Swiss memory and storage specialist Littlebit Technology intensifies its engagement in the Benelux region. Rene Verkerk has been engaged as Managing Director Benelux for Littlebit Technology BV with immediate effect. A 9-person strong team supports him in the development of the market. Rene Verkerk holds a doctorate in business management. He has more than 22 years of experience in IT distribution (among which, as Managing Director for PC component specialist Europeripherals), as well as excellent relationships to relevant manufacturers serving the IT component and peripheral markets. Moreover, Marc Salimans joins the team in the role of Business Manager Value Distribution. He is responsible for driving business relating to enterprise and solution products. This primarily revolves around enterprise and surveillance hard disks, enterprise SSDs and memory solutions by HGST, SanDisk, Samsung Enterprise and WD.

Littlebit Technology is planning to consistently develop the distribution business in Belgium, Luxembourg and the Netherlands. The key manufacturer representatives contributing to growth are Corsair, Creative, G.Skill, Gainward, HGST, Kingston, Logitech, Ultimate Ears, Palit and WD. Customers in the Benelux countries will be supplied from the central warehouse for Europe in Alzenau, Germany (also serving its German and Austrian offices). The Littlebit Group boasts extensive warehousing capacities and an infrastructure capable of quickly moving increasing goods volumes, facilitating efficient high-quality service for trade partners in the entire DACH and Benelux region.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

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