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Tech Data introduces new global brand

American broadliner Tech Data has introduced its new brand identity, highlighting the company's expanded reach and capabilities as a global leader in technology distribution and services. Following the company's transformational acquisition of Avnet's Technology Solutions business earlier this year, Tech Data has established a single global brand that capitalizes on the full reach, efficiency, and technical expertise of its new combined organization. Tech Data will now operate as a unified brand in all of its markets throughout the world, enabling channel partners to benefit from its unmatched end-to-end portfolio of products, solutions, and services. "As we evolve our business in anticipation of what's next, the Tech Data brand has evolved as well. Today we are proud to introduce the new Tech Data and the next chapter in the history of our company", said Bob Dutkowsky, chairman and CEO of Tech Data. "Our new global brand is centered on the proven strength of the Tech Data name and provides a unified promise of integrity, expertise and excellence. Tech Data serves as a beacon in the IT channel—central to our customers' and vendors' success. Our teams have highly specialized skills in next-generation technologies, extensive software and services capabilities, and the best logistics engine in the industry, all backed by a global IT system that can do anything from process the sale of a laptop to configure the most complex multi-vendor solution. Tech Data has become a company that delivers business outcomes—not just products—and we're excited for the future of our company as we help connect the world with the power of technology."

To enable a specialized approach while maintaining the exceptional service levels that partners expect from Tech Data, the company has grouped its offerings into two primary solutions portfolios under the Tech Data brand:

  • Tech Data's Endpoint Solutions portfolio, previously known as the company's broadline offering, primarily includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.
  • Tech Data's Advanced Solutions portfolio includes primarily data center technologies such as storage, networking, servers, advanced technology software and converged/hyperconverged infrastructure. This portfolio also includes next-generation technologies such as cloud, IoT, mobility, security and analytics solutions.
  • Tech Data's next-generation technology solutions, as well as the company's services offering, including lifecycle, CRM, integration and supply chain services, span its Endpoint and Advanced Solutions portfolios. In addition to the company's two solutions portfolios, Tech Data will continue to go to market with three specialized solutions: Datech Solutions, Maverick AV Solutions and Global Computing Components. Azlan, Tech Data's pan-European enterprise specialist brand, will be transitioned over time and will be incorporated into the company's Advanced Solutions portfolio.

While Tech Data's logo will not change, the company's color palette and graphic devices have been updated to incorporate both its foundation and its new dimensions, blending the unique capabilities of Tech Data and Technology Solutions into a modern, global brand. Tech Data has also introduced new purpose, vision, and mission statements.

Tech Data to distribute VMware Education Services

India: infrastructure VAD Azlan + Technology Solutions has become an authorized distributor of VMware Education Services. This extended partnership enables Technology Solutions to distribute VMware's technical courses and certifications to their valued partners and their clients. "Azlan + Technology Solutions is constantly finding new ways to make innovative technology solutions more accessible for our partners, and education plays a critical role in this", said Michael Costigan, vice president, marketing, education and supplier management, Asia Pacific at Tech Data. "Through this extended partnership with VMware our partners can now not only enhance their own skills and capabilities, but they can also uncover new revenue streams by selling these courses to their end users." VMware technical training courses provide the knowledge and skills required for customers to quickly realize the value of their investment in VMware solutions by fully utilizing the software benefits and features to their full capacity. VMware's training courses are designed to accommodate varied learning styles, including private onsite, public classroom, Instructor Led Live-Online Remote training and virtual self-paced courses, the company said in a statement. The courses enable attendees to validate their in-depth industry and technical skills around installing, configuring, implementing, designing and troubleshooting VMware-based solutions including, Data Center Virtualization Infrastructure; Network Virtualization & Security; Virtualization & Cloud Management Platform; and Desktop, Application Virtualization & Mobility (source: Channel Times India).

Airlive and Red Hat sign new distributors

India: network and storage specialist Electro Cheval Technologies has bagged distribution opportunity of AirLive products in the country. AirLive is having 24 years of experience in the IT Networking industry and is said to be one of the largest vendors of Networking Surveillance, Networking Power over Ethernet switches, in Asia also committed to provide continuous innovative network solutions. The company officially appoints Electro Cheval as its strategic distributor in the categories of Enterprise networking switching solutions. They will also share information on the new products that will be made available in the India Markets this year. Infrastructure VAD Azlan + Technology Solutions has been appointed as a distributor for Red Hat Mobile Application Platform in India. "Recognizing mobility as one of the fastest growing next-generation technologies, Tech Data continues to invest in resources that help partners enhance and scale their mobility practices whilst driving digital transformation", said Naresh Desai, vice president, specialist business, Asia Pacific at Tech Data. "In our experience, Red Hat Mobile Application Platform is an excellent solution for enabling partners to develop and manage mobile business applications quickly and cost-effectively. To support this innovation, partners, and their end customers, can also utilize Tech Data's Asia Pacific Innovation Centers to access a wide array of technical resources, tools, skills and infrastructure to accelerate their solution design capabilities." (source: Channel Times India, IT VAR News India).

Azlan becomes Microsoft CSP

India: infrastructure VAD Azlan + Technology Solutions has started to deliver Microsoft's entire Cloud portfolio, inclusive of Azure, SaaS and PaaS, to their channel partners across India via the Microsoft Cloud Solution Provider (CSP) program. This builds upon the successful relationship between Microsoft and Technology Solutions in Australia and recent signing in Vietnam, and will enable partners in India to build profitable businesses in the cloud and create more recurring revenue. "This is the next step in turning our vision to be the leader in next-generation technology distribution into reality", said Naresh Desai, vice president specialist business Asia Pacific at Tech Data. "Powered by an industry pioneer like Microsoft, our portfolio of cloud solutions will enable our partners to embrace new consumption models, transform IT and drive business growth."

"As the need for a robust, yet affordable, IT infrastructure rises, cloud computing presents a significant value proposition to customers and service providers", said Sundaresan Kanappan, country general manager India at Tech Data/Azlan. "This strategic collaboration will focus on every client's specific compute needs whilst providing them the flexibility and opportunity to scale their businesses."< +p>

"We are extremely excited to partner with Technology Solutions", said Manish Sharma, lead SMB Business for Microsoft India. "Businesses in India recognize the transformative power of technology and see it as an enabler of change. The combination of Microsoft's cloud offerings and Technology Solutions' reach across India, will accelerate cloud adoption in India and enable the digital transformation of businesses."

Cloud computing holds tremendous potential for enterprises looking to accelerate sales and revenue without having to rely on their own IT resources. Microsoft Cloud Solutions enable partners to offer their customers access to enterprise-level IT at affordable price points. This partnership will help customers adopt a robust cloud architecture and service model, leapfrogging the traditional investment in enterprise IT. Azlan - Technology Solutions has a strong presence in India, where it is expanding its portfolio of services to include customized cloud solutions for businesses across industry verticals, including retail, logistics, manufacturing, banking and financial services, public sector and education, and more. Utilizing their technical expertise, market knowledge and trusted business relationships, paired with Microsoft's industry-leading solutions, Technology Solutions provides partners with new opportunities and ongoing channel support, including training, enablement, lead generation, co-marketing, technical integration and services (source: IT VAR News India).

Azlan announces new distribution agreement with Secret Double Octopus

Azlan, Tech Data Europe's infrastructure VAD division, has unveiled a pan-EMEA distribution agreement with Secret Double Octopus, a pioneer of keyless multi-shield authentication technology. Secret Double Octopus has developed a solution for the market that applies keyless authentication and identity protection for cloud, mobile, and IoT solutions. Secret Double Octopus' app helps companies to scale their network security and shift away from key-based authenticators, to a more secure keyless solution. With one tap, the authenticator app initiates a multi-shield authentication process for users in order to verify or reject the login attempt, payment or transaction.

David Harvey, director Security and Enterprise Networking Solutions at Azlan, says: "by bringing Secret Double Octopus into our vendor portfolio, Azlan enriches its security offering with an innovative solution that addresses customers' authentication challenges, is scalable and easy to deploy, and helps provide cost-effective security."

"For years, organizations have sought to educate employees about the importance of secure passwords and resisting phishing attacks, both of which have failed. It is time to replace the password", said Raz Rafaeli, CEO of Secret Double Octopus. "We are excited to expand our global footprint through this partnership with Azlan. We can offer the European market a strong authentication solution that will eliminate the need for passwords - a security vulnerability that accounts for two-thirds of data breaches."

Double Octopus products are available in the region through Azlan offices in Austria, Belgium, Czechia, Denmark, Finland, France, Germany, Hungary, India, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Turkey and the United Kingdom.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
ELEME Polska Sp. z o.o.
Poland - Specialist
Terra Solutions GmbH
Germany - Specialist
Gadget Access Sdn Bhd
Malaysia - Specialist
Atlantia Inc.
Canada - Specialist
Erikson Consumer, a division of JAM Industries Ltd
Canada - Specialist
Revo IT Consulting Ltd
Hong Kong - Specialist
Safari Distribution GmbH
Switzerland - Specialist
JabberKat Distribution Inc.
Canada - Specialist
Systema Srl
Italy - Specialist
Germany - Specialist


Tech Data Advanced Solutions India Pvt Ltd

Tech Data Advanced Solutions India Pvt Ltd
B-302 Delphi - Orchard Avenue
Hiranandani Business Park - powai
IN-400-076 Mumbai
Phone : +91-2244200300
Fax : +91-2244200301
Website : https://in.techdata.com

Other offices
Phone : +91-9845185523
New Delhi


Vice-president : Mr Jaideep Malhotra
General manager : Mr K. Sundaresan
Division director or manager : Mr Naresh Desai


Creation year : 1995
Company Incorporation number : U72200MH1995PTC089798
Annual turnover
2010 : 75,00 M€
2009 : 34,00 M€
2008 : 18,00 M€
Indirect turnover : 100%
National/regional/export split : 100/0/0
VAD : Computing components, networks and telecoms, storage
Main brands : HPE, Intel, NetApp, Oracle, Quest Software
Clients : Associations, dealers, IT consulting, system integrators and VARs, service providers, specialized and corporate resellers


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
ELEME Polska Sp. z o.o. -  Poland - Specialist
Terra Solutions GmbH -  Germany - Specialist
Gadget Access Sdn Bhd -  Malaysia - Specialist
Atlantia Inc. -  Canada - Specialist
Erikson Consumer, a division of JAM Industries Ltd -  Canada - Specialist
Revo IT Consulting Ltd -  Hong Kong - Specialist
Safari Distribution GmbH -  Switzerland - Specialist
JabberKat Distribution Inc. -  Canada - Specialist
Systema Srl -  Italy - Specialist
HiFi EXTRA GmbH -  Germany - Specialist

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