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Tech Data introduces new global brand

American broadliner Tech Data has introduced its new brand identity, highlighting the company's expanded reach and capabilities as a global leader in technology distribution and services. Following the company's transformational acquisition of Avnet's Technology Solutions business earlier this year, Tech Data has established a single global brand that capitalizes on the full reach, efficiency, and technical expertise of its new combined organization. Tech Data will now operate as a unified brand in all of its markets throughout the world, enabling channel partners to benefit from its unmatched end-to-end portfolio of products, solutions, and services. "As we evolve our business in anticipation of what's next, the Tech Data brand has evolved as well. Today we are proud to introduce the new Tech Data and the next chapter in the history of our company", said Bob Dutkowsky, chairman and CEO of Tech Data. "Our new global brand is centered on the proven strength of the Tech Data name and provides a unified promise of integrity, expertise and excellence. Tech Data serves as a beacon in the IT channel—central to our customers' and vendors' success. Our teams have highly specialized skills in next-generation technologies, extensive software and services capabilities, and the best logistics engine in the industry, all backed by a global IT system that can do anything from process the sale of a laptop to configure the most complex multi-vendor solution. Tech Data has become a company that delivers business outcomes—not just products—and we're excited for the future of our company as we help connect the world with the power of technology."

To enable a specialized approach while maintaining the exceptional service levels that partners expect from Tech Data, the company has grouped its offerings into two primary solutions portfolios under the Tech Data brand:

  • Tech Data's Endpoint Solutions portfolio, previously known as the company's broadline offering, primarily includes PC systems, mobile phones and accessories, printers, peripherals, supplies, software and consumer electronics.
  • Tech Data's Advanced Solutions portfolio includes primarily data center technologies such as storage, networking, servers, advanced technology software and converged/hyperconverged infrastructure. This portfolio also includes next-generation technologies such as cloud, IoT, mobility, security and analytics solutions.
  • Tech Data's next-generation technology solutions, as well as the company's services offering, including lifecycle, CRM, integration and supply chain services, span its Endpoint and Advanced Solutions portfolios. In addition to the company's two solutions portfolios, Tech Data will continue to go to market with three specialized solutions: Datech Solutions, Maverick AV Solutions and Global Computing Components. Azlan, Tech Data's pan-European enterprise specialist brand, will be transitioned over time and will be incorporated into the company's Advanced Solutions portfolio.

While Tech Data's logo will not change, the company's color palette and graphic devices have been updated to incorporate both its foundation and its new dimensions, blending the unique capabilities of Tech Data and Technology Solutions into a modern, global brand. Tech Data has also introduced new purpose, vision, and mission statements.

Tech Data includes AMD product portfolio in its GCC offering

Germany: broadliner Tech Data has added the AMD product range to its GCC Solutions portfolio. For more than 45 years, the Californian manufacturer AMD has been developing and integrating innovative technologies such as high-performance personal computers, graphics and visualization technologies. Microprocessors, chipsets, graphics chips and system-on-chip solutions are the basis for immersive platforms and data centers, but also for performance-dependent gaming. The new Global Computing Components division of the Munich-based distributor now offers the complete AMD spectrum, which is of interest for the entire IT channel. In addition to system houses and system integrators, which primarily address enterprise customers with the technologies, the product range also offers a wide range of application possibilities for the stationary trade and SMB specialist dealers. The target group includes AAA gamers, eSports enthusiasts, creative minds and desktop users of all requirements. Oliver Kaiser, Director of Endpoint Solutions at Tech Data Deutschland, comments on the inclusion of AMD products: "I am very pleased to be able to offer our Tech Data sales partners the full range of AMD products - from desktop & server CPUs to tray CPUs and graphics cards for the client and enterprise environment - with immediate effect. Previously, this portfolio was only accessible to former Avnet Technology Solutions customers, but the integration into the new GCC area means that it is now available to all Tech Data customers. AMD's professionalism, expertise and delivery capability enable us to provide our customers with powerful and efficient solutions. The new AMD RYZEN processor series in particular will impress a large number of our customers - the new ZEN architecture convinces by its extreme reaction power, with which it supports performance-intensive applications such as in the gaming segment. AMD has heralded a new era of performance with this series that is second to none."

A new BU for Tech Data

Germany: Azlan, the value division of broadliner Tech Data, has opened a new BU named "Security Solution Practice & Mobility". The BU offers a convincing portfolio, made of versatile security specialists including vendors such as Cisco, IBM, HPE, Sonicwall, RSA, Informatica, Spycloud (which has been very recently signed), Lookout, Blackberry and Samsung Knox. In addition to its portfolio, the expert team of the BU offers its sales partners a solution-based focus on focal points of digital security and prevention.

Wiko appoints Tech Data

Germany: French smartphone vendor Wiko has appointed broadliner Tech Data as an official distributor in the country.

Tech Data launches gaming platform for German retailers

Germany: broadliner Tech Data has started to offer local resellers and stationary traders an exclusive access and insight into its gaming offer through a new, dedicated gaming portal. In this portal, resellers will find products that are especially designed or developed for the gaming market. Through a mouse-over function, visitors get technical details about all products and can develop ideal gaming configurations for different user groups (beginners, semi-professionals and professionals). Depending on the needs of the customer and his gameplay (ego shooter, fantasy or strategy games), the resellers can select the best components and add them to their shopping cart.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Tech Wise Solutions (Pty) Ltd
South Africa - VAD
Exertis Enterprise Iberia
Spain - VAD
Wesco Distribution Inc.
United Arab Emirates - Specialist
Russia - Specialist
United Arab Emirates - VAD
Multitec Distribution
France - Specialist
First Step MEA
United Arab Emirates - VAD
Matts Digital
France - VAD
Ceesoft Sp. z o.o.
Poland - VAD
Connex Information Technologies (Pvt) Ltd
Sri Lanka - VAD


Tech Data Endpoint Solutions Deutschland GmbH

Tech Data Endpoint Solutions Deutschland GmbH
Kistlerhofstraße 75
DE-81379 München
Phone : +49-8947000
Fax : +49-8947001000
Website : http://www.techdata.de

Other offices


Vice-president : Mr Michael Fischermanns
Vice-president : Mr Michael Dressen
Vice-president : Mr Michael Dressen
General manager : Mrs Dorothee Stolzenberg
General manager : Mr Oliver Kaiser
CFO : Mr Marcel Lenzlinger
Marketing director : Mr Olivier Kaiser
Marketing director : Mrs Sybille-Angela Lücke
Marketing director : Mr Peter Silberhorn
Sales manager : Mr Martin Huber
Division director or manager : Mr Udo Monsberger
Division director or manager : Mr Marcel Delmer
Division director or manager : Mr Stefan Bichler
Division director or manager : Mr Oliver Rebein
Division director or manager : Mr Jürgen Thalmayr
Division director or manager : Mr Peter Skandera
Human resources manager : Mrs Silke Vogel
Communication director or manager : Mrs Claudia Pulfer
Market manager : Mrs Karen Schulz
Product manager : Mrs Julia Pischler
Product manager : Mr Stefan Ostermeyer


Creation year : 1983
Handelsregisternummer : München HRA 81681
VAT number : DE 813 593 638
Annual turnover
2016 : 3 192,19 M€
2015 : 2 813,90 M€
2014 : 2 523,13 M€
2013 : 2 356,45 M€
2012 : 2 507,44 M€
Indirect turnover : 100%
Main brands : Apple, HP Inc., IBM, Microsoft, Xerox
Clients : Apple Premium Resellers, assemblers, associations, bookstores, broadline e-commerce, broadliner, broker, consumer electronics, dealers, department stores, hypermarkets, independent retailers, ISV, software developers and editors, IT consulting, system integrators and VARs, marketplaces, OEM and industrials, phone shops, service providers, specialist, specialized and corporate resellers, stationers and office supplies, telecom operators, trader, xSP
Employees : 680 people


Value added services
E-commerce site, online ordering
Financial services
Cash with order


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Tech Wise Solutions (Pty) Ltd -  South Africa - VAD
Exertis Enterprise Iberia -  Spain - VAD
Wesco Distribution Inc. -  United Arab Emirates - Specialist
YUMA OOO -  Russia - Specialist
Disti360 -  United Arab Emirates - VAD
Multitec Distribution -  France - Specialist
First Step MEA -  United Arab Emirates - VAD
Matts Digital -  France - VAD
Ceesoft Sp. z o.o. -  Poland - VAD
Connex Information Technologies (Pvt) Ltd -  Sri Lanka - VAD

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