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Appointments at Exertis and Spicers

United Kingdom: broadliner Exertis has appointed Rik Hubbard as Commercial and Services Director for its mobile division, reporting to Simon Woodman, Exertis Mobile' Director. In his new role, Rik will be working with the sales and purchasing teams to maximise performance of the division's vendors across the consumer and business to business areas. He will also be responsible for building on the opportunity to launch a range of device focused services from trade-in, repair and refurbishment to finance and service contracts, following the recent announcement of the acquisition of the MTR Group. On its part, office supply specialist Spicers has appointed two new Marketing Account Managers who will be tasked with working directly with Spicers, supporting dealers to help drive their sales growth. The newly appointed Marketing Account Managers, Annie Dempsey and Lee Diggens, join an existing team of 30 office-based marketers. They will focus on spending time face-to-face with dealers to help them grow. This will include visiting Alliance Dealers at their premises and hosting regular marketing sessions for Brilliant Partners at each of Spicers' Regional Distribution Centres (source: Channel Info United Kingdom).

Exertis acquires MTR Group

United Kingdom: broadliner Exertis has acquired MTR Group, a service and solutions provider specialising in 2nd generation lifecycle extension of mobile, wearable and tablet devices. MTR employs 60 staff at its bespoke high-tech refurbishment facility in Harlow, Essex. It generated sales of €13.22 million for the twelve months ended 30 November 2016 and has seen significant and sustained year on year growth since its incorporation in 2011 by founders and co-owners Steve Healy and Andy Payne. The strong relationship that MTR has with Samsung will enable Exertis to deepen its business entanglement with this key strategic brand as well as providing the opportunity to leverage MTR’s refurbishment and reverse logistics capabilities, and jointly expand these services to a wider range of potential partners.

Gerry O'Keeffe, Exertis UK & Ireland managing director, said: "MTR has enjoyed considerable success in providing refurbishment capabilities in the mobile and tablet device market. The recent impressive growth in revenue and profitability is a testament to the reputation that it has earned in the channel, borne out of years of refurbishment experience, a sophisticated IT infrastructure and also continued investment in its impressive high-tech and scalable refurbishment facility. We are very excited to add this success story to the Exertis family and are looking forward to continued growth and providing further added value for our suppliers and customers."

Steve Healy, MTR, managing director, said: "as Exertis and MTR's core values are so well aligned, this acquisition made complete sense. The benefits and opportunities of this exciting new chapter will extend to our existing and new customers and vendors alike, further enhancing the range of services and products offered. By leveraging the complementary strengths of both companies, we can only add to what is already an exciting proposition for the relationships currently held. We look forward to working with the Exertis management teams and building on the success of both companies."

Andy Payne, MTR sales director, added: "we're extremely excited about the journey and opportunities that lie ahead. MTR has already established itself as a market leader with its refurbishment and supply capabilities along with reverse and life cycle management solutions. Coupled with Exertis' OEM and Network relationships, this acquisition will make for a formidable force within the mobile/recycling sector."

Exertis becomes ESET MSP distributor

United Kingdom: the network and security VAD division of broadliner Exertis has strengthened its relationship with ESET becoming a MSP distributor. The ESET MSP partner programme enables resellers to take advantage of volume pricing for licenses with the ability to add new seats in real time with a simple monthly billing process using Exertis' Security-as-a-Service proposition and their JEM Cloud portal.

Exertis' innovative Security-as-a-Service proposition enables resellers to offer their customers software deployment at affordable rates spread over 12 months without the need for expensive capital expenditure whilst providing end users with the latest protection. The JEM cloud based tool provides resellers and managed service providers with full control of quoting and ordering. Customers can build monthly quotes on ESET licenses, adjust margins to their liking by figure or percentage and export personalised quotations with their company’s letterhead. Once an order is activated the security monthly billing begins on a pro-rata, direct debt basis. Resellers can check the order status through JEM’s ticketing system however the live link-up for ESET software means the customer will have their generated keys within 20 minutes. Background administration is also made easy, with granular monthly invoice breakdowns, audited user activity, fully manageable software license portal and control over user privileges and access.

Jason Hill, Exertis' security sales director said: "with increasing cybersecurity threats, ransomware attacks, cloud and mobile security concerns and GDPR compliancy, together with the increasing demand for as-a-service outsourcing, Exertis' appointment as an ESET MSP distributor is timely, offering great benefits for customers. Our Security-as-a-Service proposition will appeal to a wide range of end user companies that need to deploy new security solutions in a cost effective and scalable manner and our resellers can manage that process easily and quickly with total flexibility."

"Following the launch of our successful business relationship with Exertis, we are excited to enhance this partnership even further with the addition of our MSP program. Exertis is a perfect partner for ESET to grow business within this market sector and to boost the ESET brand whilst communicating the benefits of our MSP offering", said Malcolm Tuck, managing director at ESET.

Announced in April, Exertis distributes ESET's entire B2B range including: Endpoints and Mobile Security; File, Mail, Gateway and Virtual Servers; Remote Endpoint Administration; Security Packs and Business Solutions.

Exertis adds heads to its Epson LFP business

United Kingdom: broadliner Exertis has added new employees to its specialist print division based in Norfolk to take advantage of the growth in their large format business. According to analysts Technavio, the market is expected to grow at a CAGR of 2% by 2022 estimated to be worth $8.42 billion globally (MarketsandMarkets) as the adoption of this technology grows across multiple industries.

Matthew Jeffrey joins as LFP business manager having previously ran his own business and brings all-round business development and key account management experience in both a retail and technical environment. He will own the commercial responsibilities of the Epson LFP business including vendor and customer engagement.

Rebecca Lawrence has been appointed as Epson LFP account manager taking ownership of the day to day management of key customers focused in this area. She has a proven track record in sales and customer service and will strengthen the specialist sales print team.

Jamie Brothwell, Exertis print general manager, said: "we are delighted to welcome Matthew and Rebecca to our print team which continues to outgrow the market, establishing Exertis as the go-to-distributor for print and document management. Their appointments reflect our commitment to add investment in specialist areas where we see opportunities to support our vendors and customers. Our dedicated print team in Norfolk is testament to that and has been instrumental in driving the success of our print, LFP and OA business, catering for the different demands of the retail, B2B and OA markets."

Distribution of the Epson Large Format printers transitioned to Exertis' print centre of Excellence in Norfolk in March 2017.

Exertis appoints Business Intelligence Manager

United Kingdom: broadliner Exertis has appointed Jonathan Wagstaff to the newly created position of Business Intelligence Manager. Based in Basingstoke with a European remit, his role will help to identify trends in the technology market, including new technologies, significant new market players (vendors, customers, operators, and others) and the impact of these new technologies on the distribution space. He will report to Stephen Casey, Finance & Development Director at DCC Technology.

"I am delighted to welcome Jonathan to Exertis. Exertis has undergone a successful period of growth with several key acquisitions across the Group. Whilst we have a very strong technology proposition, it's important we continue to identify and translate market opportunities into actions that can benefit our business, and also the business of our vendor partners and reseller customers both in existing and new territories. Jonathan's experience in data analytics and how the channel operates is ideally suited to fulfilling the task of providing business intelligence that can enable us to take the right decisions to meet our Group objectives", said Casey.

Wagstaff joins from Context, a leading European data analyst company that tracks sales and pricing information from within the IT channel, where he managed EMEA wide data collection projects for major ICT vendors and had responsibility for the UK and IE distribution, reseller and retail panels. He was also instrumental in setting up Context's VR Research Group and PC Gaming category tracking. Wagstaff said: "having worked at Context, I appreciate the importance of interpreting data and identifying trends, and the value that business analytics can bring to companies when making critical decisions. Data is often called the new oil; as distribution rapidly evolves and margins feel pressure its importance has shifted. Exertis is one of the largest and most successful technology distributors in Europe and their ambition to grow profitably, whilst looking for new market opportunities based on sound business intelligence, was a challenge that appealed to me."

With degrees from Oxford and Johns Hopkins Universities, Wagstaff has been a regular contributor to IT trade titles on research matters and has spoken at many industry events including the Plug In To Exertis channel event in May. He has specialist knowledge of the UK ICT supply chain and the global VR, Smart Home, and PC Gaming markets.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
First Step MEA
United Arab Emirates - VAD
Matts Digital
France - VAD
Ceesoft Sp. z o.o.
Poland - VAD
Connex Information Technologies (Pvt) Ltd
Sri Lanka - VAD
Spectrami Egypt
Egypt - VAD
Veracomp Hungary Kft.
Hungary - VAD
Cyber Security South Africa (Pty) Ltd
South Africa - VAD
Cyber Knight Technologies FZ LLC
United Arab Emirates - VAD
ILICO Europe s.r.o.
Czechia - Specialist
BHS Binkert Schweiz GmbH
Switzerland - Broadliner


Exertis UK Ltd - VAD Solutions division

Exertis UK Ltd - VAD Solutions division
Innovation House
Bellringer Road - Trentham
ST4 8GH Stoke-on-Trent
United Kingdom
Phone : +44-1782648200
Fax : +44-1782665511
Website : http://www.exertisvad.co.uk

Other offices
BB12 7BF Burnley
Phone : +44-1282776776
RG24 8WG Basingstoke
Phone : +44-1256707070


General manager : Mr Jason Hill
Sales director : Mr Phil Brown
Marketing director : Mr Dominic Ryles
CTO : Mr Brandon Madeley
Sales manager : Mr Simon Wright
Sales manager : Mr Kevin Matthews
Division director or manager : Mr Ian Gilbey


Creation year : 2003
Company registration number : 01511931
VAT number : GB 864 4387 91
Annual turnover
2012 : 17,00 M€
2011 : 10,68 M€
2010 : 9,35 M€
2009 : 8,67 M€
2008 : 7,30 M€
Active resellers : 1500
Indirect turnover : 100%
VAD : Networks and telecoms, security, storage
Main brands : Dell, Digital Guardian, Mitel (ShoreTel), OneSpan (Vasco), SonicWALL
Clients : Associations, broadline e-commerce, broadliner, consumer electronics, dealers, independent retailers, IT consulting, system integrators and VARs, marketplaces, OEM and industrials, specialist, specialized and corporate resellers
Employees : 50 people


Accessories and connectivity
Cabling and connectivity
Dell, Dell Compellent, Dell EMC, Ruckus Wireless by Arris, Terrawave Solutions
Infrastructure accessories, bays and racks
Dell, Dell EMC, SonicWALL


Computers and peripherals
Dell, Dell EMC, Dell EMC CPSD
Thin computing
Citrix, Dell Wyse, Quest Software

Computing components

Electric protection
Electrical protection

Networks and telecoms
Network infrastructure
A10 Networks, Airangel, Citrix, Dell EMC, Dell Force10, ForeScout, Juniper Networks (Cyphort), KEMP Technologies, Lakeside Software, McAfee, Mi-WiFi, Portnox, Quest Software, Ruckus Wireless by Arris, Sangfor, SonicWALL, VeloCloud, Venafi
Voice- and video-over-IP hardware and software
Enghouse, Mitel (ShoreTel), Swoop Datacom

IT security
A10 Networks, AT&T Cybersecurity (AlienVault), Centrify, Citrix, CloudPath Networks a Ruckus Wireless division, Dell EMC, Digital Guardian, ESET, ForeScout, GuestAir, Juniper Networks (Cyphort), Kaspersky, Lakeside Software, Logpoint, McAfee, OneSpan (Vasco), Portnox, Quest Software, Ruckus Wireless by Arris, SonicWALL, Venafi, Watchguard (Panda Security)

Services and cloud computing
CipherCloud, Citrix, CloudPath Networks a Ruckus Wireless division, Dell EMC, ForeScout, Ixia, a Keysight business, Kaspersky, McAfee, Next Generation Data, OneSpan (Vasco), Quest Software, SonicWALL, Watchguard (Panda Security)
A10 Networks, Citrix, Dell, Dell Compellent, Dell EMC, Dell Wyse, Enghouse, ESET, ForeScout, Juniper Networks (Cyphort), Kaspersky, KEMP Technologies, McAfee, Mitel (ShoreTel), OneSpan (Vasco), Quest Software, Ruckus Wireless by Arris, SonicWALL, Watchguard (Panda Security)

Corporate software
Citrix, Dell EMC, Lakeside Software, Quest Software
Development software
Enghouse, Quest Software
Graphics software
Operating systems
IP Infusion
Other software
Citrix, Enghouse, Kaspersky, Oaisys

External storage
Storage infrastructure
Dell Compellent, Dell EMC
Storage servers
Dell Compellent, Dell EMC, StorMagic
Storage software
Dell EMC, Quest Software

Storage supplies
Dell EMC


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
First Step MEA -  United Arab Emirates - VAD
Matts Digital -  France - VAD
Ceesoft Sp. z o.o. -  Poland - VAD
Connex Information Technologies (Pvt) Ltd -  Sri Lanka - VAD
Spectrami Egypt -  Egypt - VAD
Veracomp Hungary Kft. -  Hungary - VAD
Cyber Security South Africa (Pty) Ltd -  South Africa - VAD
Cyber Knight Technologies FZ LLC -  United Arab Emirates - VAD
ILICO Europe s.r.o. -  Czechia - Specialist
BHS Binkert Schweiz GmbH -  Switzerland - Broadliner

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