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New partners for Samsung and Sinefa, and another service for Cloud Distribution

United Kingdom: Beta Digital Media Solutions (BetaDMS), part of supply specialist Beta Distribution, has agreed a partnership with Samsung to deliver its large format displays (LFDs) range with additional services that include in-house content creation, delivery and management. The partnership will enable BetaDMS' channel resellers to offer a full digital signage service to customers expanding portfolios further than just hardware and generating additional revenue. Samsung's LFD range will join the BetaDMS product solutions and services portfolio designed to meet the demands of current AV and IT convergent needs.

Security VAD VCW Security has inked a new distribution agreement with Sinefa, a vendor specialized in later 7 application visibility and control. The new partnership extends the reach and availability of Sinefa's world leading network traffic visibility platform, as it looks to expand its footprint in EMEA.​

Security, network and storage VAD Cloud Distribution has announced "Your Cloud", a Cloud Services Broker (CSB) platform which enables partners to create Cloud subscription based solutions uniquely for their customer base. Your Cloud offers resellers and service providers the ability to create and deliver a full-service subscription based offering with minimal capital investment upfront while giving them access to over 700 pre-defined Cloud applications. The platform provides partners with a host of white labelled core services and applications, to which can be added their own products and services. Furthermore, partners can "Saasify" their legacy/CapEx offerings while billing the client directly through the incorporated billing engine. The platform also enables a partner to empower their sales teams with a bespoke inbuilt quote tool and build of materials profile.

New brands for Cloud Distribution, Cogent Distribution and Midwich

United Kingdom: network and storage VAD Cloud Distribution has signed CrowdStrike, a provider of cloud-delivered endpoint protection. The company's marquee solution, CrowdStrike Falcon is the first and only platform to unify next-generation antivirus (AV), endpoint detection and response (EDR) and managed hunting. CrowdStrike's fully cloud-based endpoint protection platform offers protection for both malware and malware-free intrusions. The company recently introduced new product modules to provide customers with the flexibility to replace their AV or augment it with EDR, security hygiene capabilities, and managed hunting. As a result, Cloud Distribution partners can procure either separate capabilities or CrowdStrike's comprehensive endpoint protection platform. Following this first partnership, CloudStrike plans to expand elsewhere in Europe, with focus on Italy and the Netherlands.

Network VAD Cogent Distribution has its sights set on becoming the largest value-added stock-holding distributor for Peplink product lines in Ireland and the United Kingdom. Cogent Distribution is to focus on aggressive UK & Ireland growth strategy. Peplink provides SD-WAN, load balancing, VPN and proprietary bonding solutions for organisations looking to increase and secure wireless bandwidth. Cogent co-founder Jim Kernahan commented: "the Peplink product line is extremely strong, dependable and easy to implement, which is why it continues to dominate the Mobile Data Routing Industry. Here in the UK and Ireland there is a huge opportunity to bring Peplink products to a far wider audience and with Cogent's resources and expertise we are very well placed to do so and are looking forward to the challenge."

AV broadliner Midwich has unveiled a new partnership with Fujitsu document scanners. The partnership will expand the reach and capabilities of Midwich's successful Document Solutions Team and demonstrates their focus within the Scan market. The distributor will be managing the full range of Fujitsu's cutting edge document scanners as well as the associated software and service offerings. Lee Michigan, Fujitsu Country Manager UK, said: "Midwich's reputation for value added distribution and partner knowledge, coupled with a proven track record of providing innovative solutions, make them an ideal partner for Fujitsu as we continue to expand our position as the leading provider of document management solutions in the UK." Matt Smith, Product Manager at Midwich, commented: "the drive for digital transformation is shaping the future of document solutions, spanning all verticals and sectors of industry. Midwich is fully committed to providing their customers with the hardware, software and service offerings necessary to thrive in this exciting market. Partnership with the global leader in this area was a natural step forward for us as we look to cement our position as the leading value add distributor in the UK and Ireland."

Praim opens for new channels by establishing a partnership with Cloud Distribution

United Kingdom: Praim, a manufacturer of thin & zero clients and management software solutions, has signed a distribution agreement with cloud VAD Cloud Distribution. The agreement involves distribution of Praim innovative solutions in the country. Praim has once again proved its investment in innovative solutions by establishing several new technological partnerships to boost its overall market share and specific footprint in verticals like the healthcare, finance, telecom and the housing market. One of the focuses for the new year is to increase collaboration with distribution to identify and enable more Strategic Partners and improve technology and brand awareness. Cloud Distribution Storage has experienced great growth in the last 2 years signing agreements with innovative virtualisation vendors such as HyperGrid, Pivot3 and Unidesk. Praim will compliment this portfolio and support Cloud Distribution Storage in bringing an end-to-end virtual desktop solution to the market.

"Together with Cloud Distribution we look to bring on board new strategic partners for medium-large scale end user computing projects. The two companies approach business in the same professional and customer-oriented way and I am confident that our partnership will contribute to our mutual success", said Tony Main, UK Technical Sales Manager. "Praim offers rock solid, high performance technology, which our partners can deploy with confidence to extend the value of their end user computing solutions. Coupled with their excellent support team, that really does go the extra mile to deliver customer satisfaction, partnering with Praim makes real sense", commented Bruce Hockin, Director of Solutions for Cloud Distribution. "On top of the excellent margins offered, we will be helping drive partner growth with through our Altitude marketing services and access to demonstration equipment."

In addition, at the beginning of the next year, Praim will release an enhanced Partner Programme to boost close collaboration with resellers and attract new partners. The programme will focus on empowering Praim partners, providing them with exclusive marketing activities and technical training. Stefano Bonmassar, Head of International Sales for Praim, commented: "Praim's culture is based on cooperation and collaboration and we specifically look for this in any partner we engage with. Ultimately, this is what makes us successful and differentiates us and our partners from the rest."

Appointments and new vendors for Cyren, Genuine Solutions, Nimans and Pragma

United Kingdom: cloud VAD Cloud Distribution has signed Cyren, a provider of cloud-based data security solutions, as a new vendor. According to Cyren, "in order to grow business in the UK market, we needed a distributor with strong expertise in SaaS-based solutions." Atif Ahmed, Cyren vice president of sales for EMEA, said: "Cyren's SaaS web and email security products are poised to dramatically disrupt the appliance-based approach to security. We partnered with Cloud Distribution because of the company's proactive approach, channel enablement tools, inside sales capabilities and support programmes, as well as its ability to create the right type of partner base in order to accelerate market adoption."

Meanwhile, Andy Tow, who was the managing director of telephony specialist Genuine Solutions, has left the accessories distributor following the conclusion of a nine-month contract. Tow's departure is the latest development to Genuine Solutions' management team, which has seen the recent appointment of an HR director, supply chain director and head of IT, with plans to recruit a new head of marketing and further account managers.

Telecom VAD Nimans has appointed Stephen McIntyre as its new CMO, to build on the company's high profile industry presence. Stephen is responsible for driving the 15-strong internal team further forward – spanning various disciplines such as digital and print-based communications. He brings a wealth of experience to the role having worked in a variety of senior marketing positions where he led and delivered strategic marketing plans, as part of a 32-year career. His most recent role was with Ultraframe, Europe's leading manufacturer of conservatory roofs and extension systems.

Finally, Ericsson VAD Pragma Distribution continue to build its leadership team with Neil Haining joining as operations director. Neil brings many years experience within the communications and distribution market with senior roles at both Westcon and Crane. Tim Brooks, Pragma managing director, commented: "The business has grown rapidly over the past few years and 2016 was no exception with 30% growth year on year. Recruiting Neil means we can continue to build and scale the business and keep delivering the service which our partners value and trust." Neil is responsible for technical support, cloud infrastructure, warehouse, inventory, billing, provisioning and order management (source: Mobile News United Kingdom and Comms Business United Kingdom).

News from Arrow ECS, Beta Distribution, Cloud Distribution, Exclusive Networks, Spicers and Wick Hill

United Kingdom: print specialist Beta Distribution has appointed Ben Jackson as Director of Sales – Prosumer and Enterprise Channels, to lead the Technology Solutions Division. The Technology Solutions Division has been in existence for a couple of years now focusing on developing a "disruptive" product portfolio to provide the VAR and MSP with alternative solutions to the traditional tier one brands. Jackson has been with Beta for eight years and has been in the data industry for over twenty years. He sees this development at Beta as absolutely critical to securing the company's position as a trusted partner to the channel.

Application delivery vendor A10 Networks has reviewed its channel organization in the country and decided to grant exclusive distribution rights to network and cloud VAD Cloud Distribution, dropping network and security VAD Wick Hill in the process.

Similarly, encryption and authentication vendor has cropped its distribution network by ending its partnerships with network and security VADs Arrow ECS and Wick Hill, to focus on their competitor Exclusive Networks.

Finally, Kim Thurgood has been appointed as Alliance Development Director to aid office supply specialist Spicers' continued commitment to helping dealers grow and prosper. Joining the senior management team, Kim brings knowledge and experience from an array of positions across the channel. Time spent with both wholesalers, as well as XPD, combined with her involvement with many dealers made her the choice to drive the Spicers Alliance programme forward (source: Comms Business United Kingdom, ChannelWeb United Kingdom, ChannelInfo United Kingdom).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd
India - Specialist
Netsafe Solutions Hravtska d.o.o.
Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d.
Bulgaria - VAD
Netsafe Solutions Srl
Romania - VAD
Arrow ECS Slovakia s r.o.
Slovakia - VAD
Share Distribuzione Srl
Italy - VAD
Ignition Technology Sub-Saharan Africa
South Africa - VAD
Ignition Technology ME
United Arab Emirates - VAD
Ignition Technology France
France - VAD
Kosmotech (KSM YuA TOV)
Ukraine - Specialist


Cloud Distribution Ltd

Cloud Distribution Ltd
100 Brook Drive
Green Park
RG2 6UJ Reading
United Kingdom
Phone : +44-1635800410
Website : http://www.cloud-distribution.com


General manager : Mr Greg Harris
CFO : Miss Lynn Gamble
Sales director : Mr Adam Davison
Sales manager : Mr Grant Reddin
Sales manager : Mr Lex Moon
Sales manager : Mrs Zoe Clark


Creation year : 2009
Company registration number : 07001838
VAT number : GB 977 4694 49
Annual turnover
2020 : 31,83 M€
2019 : 29,00 M€
2018 : 23,24 M€
2017 : 16,27 M€
2016 : 15,10 M€
Active resellers : 1000
Indirect turnover : 100%
National/regional/export split : 95/0/5
VAD : Networks and telecoms, security, services and cloud computing
Main brands : BlackBerry Ltd, Extreme Networks, Ivanti (PulseSecure), Pcysys, Vectra Networks
Clients : Buying groups, dealers, IT consulting, system integrators and VARs, service providers, specialized and corporate resellers, telecom operators
Employees : 22 people


Value added services
After-sale consulting, after-sale service, architecture design, audit, authorized training centre, brand-dedicated sales staff, BTO, business plan help, co-marketing funds, configuration help, customer loyalty program, dedicated contacts, demo products, demos, direct shipping to final client, e-mailing, export service, extranet, field sales staff, hardware connection/cabling, hardware installation, hot-line, information newsletter, IT operating, lead generation, leasing, logistics, maintenance, manufacturer certifications, meeting room, network management, newsletters, on-site maintenance, on-site quote, on-site training, personalized help, personalized shipping, practice development, pre-sale consulting, product catalog, product loan, project management help, project monitoring and control, project-dedicated sales staff, regular special offers, remote installation, return-to-base warranty, sales help, shipments tracking, telemarketing, telemonitoring 7/24, training centre, transfer of skills, trial products
Financial services
30-day payment, advance payment, automatic transfer, bank garanty, bill of exchange, cash, cash on delivery, cash with order, cash with trade discount, cheque, credit card, credit insurance, financing solutions, leasing, letter of credit, part payment, term of payment, transfer
Minimum delivery time
National : 24 hour(s)
International : 72 hour(s)


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

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We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.