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Ingram poised to further streamline EMEA back-office functions

American broadliner Ingram Micro is set to move more processes to its service centre in Sofia as its pan-EMEA back office reshuffle continues, according to EMEA executive vice president Mark Snider. Ought to Snider, the firm has been streamlining processes in its warehouses for some time, but is now putting more of a focus on speeding up office functions, which will in turn put more demand on its services centre in Sofia, Bulgaria. The distributor has hired a "Lean" European director and in-country staff responsible for improving office efficiency. "We have this balancing act where, at the same time, we have implemented 'Lean' which allows us to go through the processes we have and streamline them. We do that in the warehouses… but we are doing that in the offices now - we have hired a Lean leader for Europe… and we have hired Lean people in different countries. The idea is the back office processes will become more concerned, because in a lot of distribution you have complex processes coming from vendors and from the customers and we tend to try to fit them as opposed to forcing all of them to fit us", said Snider. The total headcount at the Sofia centre, which provides back-office functions and standardised support across EMEA, has risen to more than 1,000 employees, a number which is likely to increase as the firm looks to streamline office functions across its EMEA territories.

"We have over 1,000 [people] now in Sofia. It works really well. There are some advantages to it, it is so close to the rest of Europe, it is inexpensive, it is a fast flight to get there or for them to come to European countries," Snider said. "It is less expensive than the local market and the advantages, as they do more of these back-end functions for Europe as time goes on, they start being able to streamline some of the processes that go there. They get better at doing these processes, so it is definitely part of the longer-term strategy to lay that out. What you can't do with automation, we find [do via] that group. We probably will grow the headcount in Sofia, but I think even more we are streamlining more functions at the same time."

In the past, consolidating in-country support functions across Europe has meant Ingram has had to lay off regional staff. In 2014, the firm announced a restructure process which saw its Sofia centre expand at the potential expense of jobs. Snider said that the firm is instead concentrating on ramping up headcount in areas such as cloud and commerce and fulfilment. "It seems to be so far that the roles evolve into more of these strategic roles so they are less administrative. There have been cuts here and there, but when you take a look at the overall population in some countries, they have morphed into [being] more strategic and coming more into the cloud area as that continues to grow. The commerce and fulfilment solution area is a real growing area for us, so that is growing as well from a headcount perspective", concludes Mark Snider (source: Channelnomics Europe).

New vendors for Ingram Micro and MCR

Spain: the Advanced Solutions division of broadliner Ingram Micro has expanded its partnership with Symantec, to include Blue Coat systems in its security offer. The distributor is also from now on distributing anti-phishing solutions from PhishMe in the country. PC component and peripheral specialist MCR has started the distribution of J5create cabling and connectivity solutions as well as Hummer power supplies and cooling systems and Quick Media cabling and small accessories through its reseller network (source: Channel Partner España and Dealer World España).

ITWORX signs partnership with Ingram Micro

In a step to reinforce its global reach, IT service provider ITWORX announced its partnership with Ingram Micro Global as an official worldwide distributor of "ITWORX HUB", the Office 365 digital workplace for Microsoft Office 365 customers looking to foster employee engagement and boost productivity. Through this agreement, ITWORX brings its renowned Microsoft-powered SaaS productivity platform "ITWORX HUB" closer to all Office 365 customers worldwide. ITWORX HUB provides businesses with an intuitive, smart and personalized solution that serves as a one-stop shop for all corporate applications, boosting teamwork and collaboration anytime, anywhere and on any device.

Commenting on the partnership, Hafez Hamdy, CEO of ITWORX, said: "ITWORX HUB brings the power of the Microsoft Cloud to the fingertips of employees in an intuitive and engaging experience that they can access at work, home, or out in the field. We’re excited about our partnership with Ingram Micro, which aims at strengthening and expanding ITWORX HUB impact and global reach."

By extending the capabilities of Office 365, ITWORX HUB empowers employees to stay productive and engaged at all time by gathering all their needs in one tool. With intelligent features that boost productivity, ITWORX HUB makes employees' daily tasks just one click away; from getting to know company news to submitting vacation requests, reviewing subordinates' work, collaborating across-functions on corporate projects, issuing invoices to customers, or simply booking meeting rooms. Additionally, ITWORX HUB's intuitive, modern and friendly design makes communicating with team mates and accessing corporate resources an enjoyable and engaging experience for all employees, while Workspaces & Groups enable chat-like exchanges and ensures team resources such as documents, project plans, and performance dashboards are kept in one place. With its vast global infrastructure and focus on cloud, mobility, supply chain and technology solutions, Ingram Micro's partnership with ITWORX will offer Ingram's web of partners around the world (in the EMEA, through its offices in Austria, Belgium, Egypt, France, Germany, Hungary, Italy, Lebanon, Morocco, the Netherlands, Norway, Oman, Pakistan, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, the United Arab Emirates and the United Kingdom) a unique software that brings an added value to their customers.

More business for Esprinet, Globomatik and Ingram Micro

Spain: broadliner Esprinet has inked a distribution deal with Infocus, focusing among other on its collaboration products1. The distributor has also created a division specialized in smart home2. This division will push products from numerous vendors, among which Alcatel, Beewi, BQ, Leotec, Medisana, Momit, Philips Lighting, PolarPro, Samsung and Wattio. PC component and peripheral specialist Globomatik has introduced POS packs built around ORCA Business Software. Alberto Pascual, who was manager of the Advanced Solutions division of broadliner Ingram Micro, has also taken over the Specialty Solutions division of the distributor (which covers the DC/POS, physical security, AV Pro, UCC, IoT, Professional Services and Training markets)3. As the same time, VAD Towers IT has become the Virtualization BU of the Value division of the broadliner (source: ChannelBiz España, ChannelPartner España 1, 2 and 3, DealerMarket España).

Ingram Micro named global Symantec distribution partner

Building on its success in advanced IT security, broadliner Ingram Micro is now a key global distribution partner for Symantec and an authorized distributor for the network security portfolio Symantec gained through its acquisition of Blue Coat last August. "With Symantec and Ingram Micro as part of our partner ecosystem, we are empowered and enabled to deliver the advanced managed security services and solutions businesses need to confidently capitalize on the business-building benefits of cloud computing", said Pat Grillo, Chairman of the Board Atrion, an Ingram Micro channel partner.

Under the new scope, Ingram Micro will expand its reach from multi-regional to global, and support Symantec's Integrated Cyber Defense enterprise portfolio including endpoint, email, data loss prevention, data center, cloud security and secure web gateway solutions. Channel partners across several key regions including the Americas, Europe and Asia can now easily engage Ingram Micro to establish a new or expanded relationship with Symantec. Additionally, existing Ingram Micro / Symantec channel partners can expand their solutions portfolio and services reach to include complementary product lines and international customers.

"Serving as a key global distribution partner for Symantec and expanding our authorization is rewarding and an opportunity we worked hard to secure and will certainly capitalize on", said Thomas Bamrick, director, Global Vendor Engagement, Ingram Micro. "Our ability to out execute and add greater business value to Symantec's business is proven, and we are excited to build on our success and enable more channel partners worldwide to take advantage of all Symantec has to offer."

Together, Ingram Micro and Symantec offer channel partners the sales, marketing and technical support resources needed to speed the sales cycle and simplify success, while maximizing channel partner’s potential for profitable growth. "Symantec is committed to the channel and excited to have Ingram Micro as part of its go-to-market global business strategy as we secure the Cloud Generation", said Erick Foy, director of channel sales for North America for Symantec. "Our distribution partners are an essential part of our new channel program and together we will succeed."

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd
India - Specialist
Netsafe Solutions Hravtska d.o.o.
Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d.
Bulgaria - VAD
Netsafe Solutions Srl
Romania - VAD
Arrow ECS Slovakia s r.o.
Slovakia - VAD
Share Distribuzione Srl
Italy - VAD
Ignition Technology Sub-Saharan Africa
South Africa - VAD
Ignition Technology ME
United Arab Emirates - VAD
Ignition Technology France
France - VAD
Kosmotech (KSM YuA TOV)
Ukraine - Specialist


Ingram Micro España SA, división Soluciones Avanzadas

Ingram Micro España SA, división Soluciones Avanzadas
Plaça d'Ernest Lluch i Martin 5
ES-08019 Barcelona
Phone : +34-902506210
Fax : +34-934749365
Website : https://es-new.ingrammicro.com

Other offices
ES-28033 Madrid
Phone : +34-902902750
ES-46460 Silla
Phone : +34-961218478
Phone : +34-607075212


General manager : Mr Jordi Muñoz
General manager : Mr Alberto Pascual
Marketing director : Mrs Laura Benitez
Division director or manager : Mr Iñaki Gallo
Division director or manager : Mr Antonio Anchustegui
Division director or manager : Mr Juan José González
Division director or manager : Mr Javier Bustillo


Creation year : 2000
Código de identificación fiscal : B78076395
VAT number : ES B78076395
Active resellers : 400
Indirect turnover : 100%
National/regional/export split : 100/0/0
Export : Andorra
VAD : Networks and telecoms, security, storage
Main brands : Citrix, Juniper Networks, Microsoft, Sophos, Veritas Technologies
Clients : Buying groups, dealers, IT consulting, system integrators and VARs, service providers, specialized and corporate resellers, telecom operators, xSP
Employees : 32 people


Accessories and connectivity
Cabling and connectivity
Aruba Networks a HPE Company, Cisco, Icy Dock, Juniper Networks
External storage enclosures
Icy Dock
Hardware test products
Infrastructure accessories, bays and racks
Cisco, Praim, Quantum
Other accessories

Computers and peripherals
Adapters and controllers
Printing and scanning
Cisco, NetApp (Flexpod)
Thin computing
Cisco, Dell Wyse, IGEL Technology, Juniper Networks, Praim, ThinPrint

Computing components

EDM (electronic document management)
EDM hardware
EDM software

Electric protection
Electrical protection
Riello, Salicru

Fixed phones, faxes and accessories
Mobile accessories
Cisco, Riello, Socket
Subscriptions and prepaid products
Tablets and PDAs

Networks and telecoms
Network infrastructure
Acronis, AppEnsure, Aruba Networks a HPE Company, Barracuda Networks, Broadcom Software (Blue Coat Systems), Buddy, Cisco, Corero Network Security, CradlePoint an Ericsson company, eEye Digital Security, Ivanti (RES Software), Juniper Networks, NetApp, Praim, RSA (Dell EMC Group), Socket, SonicWALL, Stormshield, Stratus (Marathon Technologies), Trend Micro, WiFi.Pro
Voice- and video-over-IP hardware and software
Cisco, Innovaphone, Jabra, Juniper Networks

POS hardware
RFID hardware and software
Cisco, Socket

IT security
Arexdata, Aruba Networks a HPE Company, Barracuda Networks, Broadcom Software (Blue Coat Systems), Cisco, Cisco (OpenDNS), Cofense (PhishMe), Corero Network Security, Delinea, eEye Digital Security, HornetSecurity (Spamina), Juniper Networks, Kaspersky, McAfee, NetApp, Quantum, RSA (Dell EMC Group), SonicWALL, Sophos, Stormshield, Trend Micro, Vottun
Physical security
EEye Digital Security, Qognify, Senstar (Aimetis)

Services and cloud computing
Acronis, Amazon, AvePoint, Awingu, Barracuda Networks, BarracudaWare (Yosemite Technologies), Broadcom Software (Blue Coat Systems), Cisco, Cisco (ScanSafe), Colt Telecom, Delinea, ITWORX, Kaspersky, McAfee, Microsoft, NetApp, Nomadesk, RSA (Dell EMC Group), S3 Storage Security Services, Stormshield, TeamViewer, Tranxfer, Trend Micro, WifiPro Global, Zix (DeliverySlip)
Barracuda Networks, Broadcom Software (Blue Coat Systems), Cisco, DataCore, HornetSecurity (Spamina), Ivanti (RES Software), Juniper Networks, Kaspersky, McAfee, NetApp, Quantum, RSA (Dell EMC Group), Senstar (Aimetis), SonicWALL, Sophos, Stormshield, ThinPrint, Trend Micro

Corporate software
Cisco, Citrix, DataCore, Ivanti (RES Software), Juniper Networks, LOPDGest, McAfee, NetApp, Praim, TeamViewer
Other software
Acronis, ThinPrint

Internal storage
Storage infrastructure
Barracuda Networks, Cisco, Dell Compellent, Juniper Networks, NetApp, NetApp (Flexpod), Overland-Tandberg, Quantum
Storage servers
Cisco, HPE (Nimble Storage), NetApp, NetApp (Flexpod), Overland-Tandberg, Quantum, Whiptail
Storage software
Acronis, BarracudaWare (Yosemite Technologies), Cisco, DataCore, McAfee, NetApp, Quantum, S3 Storage Security Services, Trend Micro, Veritas Technologies

Cleaning products and supplies
Storage supplies
Overland-Tandberg, Quantum, Socket


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

Stay on top with the latest partnerships signed in EMEA.


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