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A massive flow of distributors news from Gitex

Middle East: as usually, the Gitex IT event has been the place to be, to catch up the latest news regarding the IT distribution in the region, as most major distributors were present in Dubai during its running. Network and security VAD Exclusive Networks used the place to celebrate its ten years (most of them, as Secureway), announce its move to a larger headquarter (featuring more workspace for the company's workforce as well as expanded onsite training facilities to host learning programmes and workshops for partners and vendors) and unveil the local expansion of pan-group distribution partnerships with Bit9+Carbon Black, Ixia and Netskope.

Security VAD Bulwark has presented to the visitors of the event several additions to its portfolio, Varonis (sensitive information protection), Linoma (managed file transfer, secure ftp and encryption software for IBM i, iSeries, Windows, Linux and other platforms), TalariaX (for its Sendquick SMS appliance for enterprise messaging) and Jacarta (monitoring solutions).

Broadliner Logicom unveiled a reorganization of its local management, with the appointment of Mounir Sarkis and Peter Irinarchos as regional director and general manager for UAE and Gulf, respectively. Sarkis will be responsible for the extended region of the GCC, including the Kingdom of Saudi Arabia, while Irinarchos will be taking on the leadership role of general manager for Logicom in the UAE and the Gulf, succeeding Sajith Raj. The distributor has also announced a partnership with Securifi. It will distribute its Almond Wireless Router series through its channel partner network in Bahrain, Cyprus, Greece, Iraq, Italy, Jordan, Kuwait, Lebanon, Malta, Oman, Pakistan, Qatar, Saudi Arabia and the United Arab Emirates.

Network and storage VAD Mindware has used the event to announce distribution deals with Biostar (motherboards and graphic cards) and Unify (VoIP infrastructures) in the region, through its offices in Egypt, Lebanon, Saudi Arabia and the United Arab Emirates. The regional distributor also emphasised on its relationship with EMC. Having signed up with the brand as its value-added distributor towards the end of 2013, the company is focusing largely on three of the vendor's products such as Software-defined storage solution – ViPR, XtremeIO and its data protection suite. According to Vijay Kumar, Sales Director Virtualisation at Mindware, "We have been growing the EMC business to around 40-50 percent. We are bringing in new channel partners and our focus will continue to be on enhancing their capabilities. Over the next few months, we will be focusing on point-to-point enablement". Finally, Mindware unveiled its will to expand on the African market over the coming year, leveraging on its existing vendor partnerships, starting with Citrix and Intel Security and planning to introduce later Juniper Networks, Pulse Secure and Riverbed. The company plans to enter more efficiently the African market, through a local presence in North, East and West Africa. It claims to have set up offices in Morocco and Nigeria (although ITdistri did not find any trace of them anywhere) and to have resources in Kenya.

South African security VAD ARM used the event to announce its arrival on the MEA market, with a rebranding to Credence Security and the opening of a full-fledged office in Dubai, managed by Vivian Gevers.

Giant broadliner Redington has announced on the event that it had signed a distribution deal with privileged account vendor Cyber-Ark. It will distribute its Privileged Account Security Platform in the region, through its offices in Bahrain, Egypt, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates. The value division of the distributor has also unveiled its RedCloud integrated cloud solutions platform. RedCloud is a marketplace that offers customers a one-stop solution for all their enterprise cloud requirements. As part of the unified catalogue of cloud service offerings, RedCloud will also link buyers and sellers, and channel partners can use a single log in to access all solutions, get competitive rates, make payments online and even track their orders and credit history. The distributor is in the process of partnering with about 30 to 40 software as a solution (SaaS) service providers.

Storage VAD StorIT has officially launched on the Gitex event its managed service platform for channel network, in partnership with HASzone. This new managed services offering can enable StorIT resellers provide their customers with a resilient and secure IT infrastructure, while it can as be instrumental for them in terms of database and applications management as well. According to StorIT, HASZone's managed services expertise, paired with StorIT's array of solutions delivery, ought to ensure users realise various benefits such as highly resilient and secure IT infrastructure, centralised and streamlined service management, increased service levels, tested and certified disaster recovery and business continuity solutions, and predictable costs.

Network VAD Oxygen has unveiled distribution deals with seven new vendors: Boole Server (encrypted enterprise file sharing), plixer (flow analysis), Solus (biometry and access control), Trustwave (smart security on demand), Unify (mobile communications), Ziften (threat monitoring and mitigation) and Zimperium (enterprise mobile security).

Dell has taken advantage of the event to announce its new strategy in the region, with a streamlining of its local distributor stable, down to four main distributors, Aptec, Metra, Mindware and Redington Gulf.

Finally, Richard Noujaim, the MEA managing director for infrastructure VAD Arrow ECS, has announced that the distributor would open its ArrowSphere cloud platform in the region within the coming year. ArrowSphere is available in most European countries since July 2012.

Fortinet appoints Redington Value as MEA VAD

Cyber-security vendor Fortinet has appointed Redington Value, the value division of broadliner Redington, as its new value-added distributor (VAD) for the Middle East and Africa (MEA), beside incumbent Exclusive Networks and Oxygen. Redington will push Fortinet's entire security solutions portfolio across the GCC, Saudi Arabia, Levant, Pakistan and Sub-Saharan Africa through its offices in Angola, Bahrain, Ghana, Kenya, Kuwait, Nigeria, Oman, Qatar, Saudi Arabia, Tanzania, Uganda and the United Arab Emirates (both for the Middle East and Africa for countries with no local offices). In addition, the distributor will provide customers with pre- and post-sales services and support, training, consultancy, proof of concept (PoC) facilities and end user demand generation activities as part of its value-added services offerings. "We are excited to work with Redington Value and look forward to strengthening our already healthy position in the market", said Alain Penel, regional vice president, Middle East at Fortinet. "Redington's wide regional presence, extensive reach and network of partners, coupled with its impressive track record is just what Fortinet needs to address the growing demand for advanced security solutions. The distributor has also demonstrated expertise and commitment to growing Fortinet's market share, so we look forward to a mutually beneficial relationship with Redington Value functioning as an enablement partner to the channel."

Ramkumar Balakrishnan, president, Redington Value Distribution, said: "Fortinet is the number one security vendor in the region, it has the strongest security portfolio and its solutions are what this market needs. With Redington's depth of coverage and focus on the value-add model, this is a perfect fit for both companies. For our partners, this is a compelling proposition to find Fortinet within Redington's portfolio. We are committed to increasing Fortinet's market share and will address key verticals such as oil and gas, education, manufacturing and also the commercial markets in the mid-market segment. At the same time, it is also our priority to increase training capabilities and help channel enablement in a programmatic manner."

Oxygen appoints new marketing director

Middle East: network VAD Oxygen has appointed Rohan Daniel Nair as new strategic marketing director for MEA region. In his new role, Rohan will be responsible for further strengthening Oxygen's brand in the region and will manage public relation & marketing strategies including channel development and partner enablement. Rohan is not a newcomer in the distribution, as he previously worked on PR, communication and marketing for StarLink and ComGuard.

Aruba Networks expands Middle East channel strategy

Middle East: Aruba Networks has signed two new agreements with VADs in an expansion of its PartnerEdge channel programme for the region, one with network and security VAD FVC and the second with broadliner Metra. Aruba was working with FVC since earlier this year, mainly on its ClearPass Access Management solutions. These partnerships will bolster Aruba Networks' channel strategy for regional growth by enhancing its reach into the enterprise and small and medium business sectors. Aruba Networks' PartnerEdge channel programme is an EMEA-wide initiative and expansion in the Middle East is part of a strategy to broaden vertical market engagement with the region's enterprise customers, delivering complete solutions to businesses that are seeking to deploy secure wireless network access in their workplace or campus. Through PartnerEdge, Aruba aims to ensure its customers receive the right consultancy and after-sales services to support its range of leading networking solutions. Through their offices in Egypt, Lebanon, Saudi Arabia and the United Arab Emirates for FVC and in Egypt, Saudi Arabia and the United Arab Emirates for Metra, the two distributors join mobility solutions provider Oxygen as authorized Value Added Distribution partners within the programme.

EMC provides Velocity distribution partners worldwide with new assembly services capability

Storage vendor EMC has enabled EMC Velocity distributors worldwide with the skills and resources required to assemble multi-vendor solutions that feature EMC's award-winning unified storage systems and next-generation backup solutions. Distributors worldwide will be provided with the technical training, proven methodologies and the backing of EMC's Global Services organization so they may assemble EMC VSPEX Proven Infrastructure and other solutions for their reseller Partners. By receiving a pre-assembled, proven solution on-site that has been customized to meet the customer's specific business needs, reseller Partners can immediately focus on accelerating the installation and implementation so that its customers can realize the benefits of the solution faster.

The new assembly capability for distributors builds on EMC's commitment to provide choice for how Partners assemble multi-vendor solutions. It also enables Partners to accelerate their profitability by focusing on value-added services to more quickly deploy the solution to meet specific customer needs. This announcement follows a string of other new EMC initiatives developed to help channel partners worldwide accelerate their customers' journey to the cloud. These include VSPEX Proven Infrastructure, as well as Velocity Cloud Practices – Cloud Builder and Cloud Provider – and EMC Cooperative Services, which were announced at the first annual Global Partner Summit held at EMC World in May.

Note: articles from ITdistri.com are also available in Google Currents.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Achab Ltd
United Kingdom - VAD
Nuaware Ltd
United Kingdom - VAD
ALSO Cloud España
Spain - VAD
WorldTell Mobile LLC
United Arab Emirates - Specialist
JLC Distribution Ltd
United Kingdom - Specialist
Cyberton Global DMCC
United Arab Emirates - VAD
Rainbow International Distribution srl
Romania - Specialist
GT Distribuzione Srl
Italy - Specialist
Caetano Group Ltd
Cyprus - Broadliner
1nfinitx Distribution
France - Specialist


Oxygen Middle East LLC

Oxygen Middle East LLC
Knowledge Village
Block 6 - F08
United Arab Emirates
Phone : +971-44547154
Fax : +971-44473234
Website : http://www.oxygen-me.com


General manager : Mr Khalid Laban
Marketing director : Mr Rohan Daniel Nair


Creation year : 2004
License number : 641515
Annual turnover
2015 : 54,11 M€
2014 : 36,16 M€
2013 : 28,62 M€
Active resellers : 800
Indirect turnover : 100%
Export : Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia, Yemen
VAD : Networks and telecoms
Main brands : Aruba Networks a HPE Company, Bitdefender, Certes Networks, Fortinet, Hillstone Networks
Clients : Associations, broadliner, cabling companies, dealers, independent retailers, IT consulting, system integrators and VARs, service providers, specialist, specialized and corporate resellers, telecom operators
Employees : 80 people


Accessories and connectivity
Cabling and connectivity
Aruba Networks a HPE Company, Commscope (Ruckus Wireless)

Networks and telecoms
Network infrastructure
Aptilo Networks, Aruba Networks a HPE Company, Commscope (Ruckus Wireless), Fortinet, Plixer, RedSeal, Zimperium
Voice- and video-over-IP hardware and software
Ascom, Atos (Unify), Vocera

RFID hardware and software
Stanley Healthcare

IT security
Aptilo Networks, Aruba Networks a HPE Company, Boole Server, Certes Networks, Fortinet, RedSeal, Solus, Trustwave, Trustwave (M86 Security), Ziften, Zimperium
Physical security

Services and cloud computing
Aptilo Networks, Boole Server, Fortinet, Guardian360, Trustwave
Aruba Networks a HPE Company, Certes Networks, Commscope (Ruckus Wireless), Fortinet, Trustwave (M86 Security)

Corporate software
Fortinet, Ivanti (MobileIron)


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Achab Ltd -  United Kingdom - VAD
Nuaware Ltd -  United Kingdom - VAD
ALSO Cloud España -  Spain - VAD
WorldTell Mobile LLC -  United Arab Emirates - Specialist
JLC Distribution Ltd -  United Kingdom - Specialist
Cyberton Global DMCC -  United Arab Emirates - VAD
Rainbow International Distribution srl -  Romania - Specialist
GT Distribuzione Srl -  Italy - Specialist
Caetano Group Ltd -  Cyprus - Broadliner
1nfinitx Distribution -  France - Specialist

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