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A third distributor for Dell

Beside broadliners Tech Data (and its infrastructure VAD arm TD Azlan) and MCA Technology, Dell has finally decided to extend its partnership with Ingram Micro to France. By the end of the winter, Ingram Micro will be able to distribute the full portfolio of Dell products, either through its broadline division (volume products) or through its Advanced Solutions division (value products, including servers, storage, security and thin computing products) (source: ChannelBP France).

Another regional agency for MCA

France: retail specialist MCA Technology, which has reviewed its website to include a webshop, has opened a new regional office in Aix-en-Provence, beside its historical office in La Ciotat. Its goal is to use its local team to push more efficiently Dell products in the regional market.

More Trust for MCA

France: previously working on a limited number of references with retail specialist MCA Technology, Dutch accessory and small peripheral vendor Trust has extended its partnership with the French distributor to its complete offer.

MCA on Distree XXL

France : peripheral and consumer electronics specialist MCA Technology was present with its own booth on the tenth edition of Distree XXL event. The company was showcasing its latest distribution partnership, as part of its new broad export strategy. Beside being an important distributor for Dell PCs and notebooks, the company has also signed distribution partnership with Toshiba (consumer electronics products), which it is allowed to distribute in French-speaking Africa. On Maghreb market, MCA was also representing HP for its professional line of products and Asustek for its notebooks. Beside these 3 brands which were in good place on its booth, the company was also trying to push its own brands on these markets (H&B AV products and Sega gaming consoles), as well as Havit notebook cases, Silicon Power memory and flash modules and Symantec security software, which were recently signed. Beside Maghreb and French-speaking Africa, MCA Technology is also trying now to enter Eastern European markets. In a few months, we will be able to tell if the event has bore its fruits.

Distree grows on retailers

More than 1000 people gathered in Monaco last week for the 10th edition of Distree EMEA channel event. This new edition broke all records, with more than 5300 pre-arranged meetings between on one side 125 vendors and, on the other side, 400 distributors and about 100 retailers and etailers for a global turnover of almost $50B. Everything could have been distrubed by the snow or the strikes in French airports: "if a few distributors have been blocked by snow in their country, the strike blocked no-one. We have registered a few late arrivals on the first day of the event, for a lower global cancelation rate than any previous year", says Farouk Hemraj, the CEO of Distree Event.

Compared to the previous years, this edition show a higher number of visiting etailers and retailers, and a decrease in the number of invited distributors: "our exhibitors wish to meet more retailers, as there are no event like French Medpi in most European countries. On the middle term, we plan a 50-50 split between retailers and distributors", explains Farouk Hemraj who cannot, for sleeping capacity reasons keep the same number of invited distributors, despite a high demand from them. Because of that, Farouk plans to invite next year about 300 distributors and about 200 retailers and etailers.

We have noticed this year a higher number of distributors exhibiting. These find in Distree a good way to attack neighbouring markets or to push their own brands, which can be a good way to counter the crisis. Among them, French broadliner MCA, who owns H&B and Sega gaming console brands, was more specifically targeting French speaking Africa and Maghreb, thanks to partnerships with HP and Toshiba. Lithuanian Acme, French mobility specialist Ascendeo or Polish companies Impakt et Modecom were also among the other distributors to exhibit in this edition. Distree is by the way considered more and more as an important event to help companies to export, and several countries, like Poland, allocate a financial help to their national companies to allow them to exhibit there. It is funny to notice that French UbiFrance does not help French companies exhibiting on Distree, stating that the event is in France and thus "cannot be considered as an investment for export". It is obvious that they never visited it, just to see how wrong they are.

Like every year, Distree is an important occasion to discover innovative products, which are seldom visible in traditional events. Russian company Lomond has for example launched there the first 60ppm color inkjet printer on Memjet technology base. This model, which targets the B2B market, should definitely shake up the laser market, at least as soon as an MFP is available, within the next months. It is immediately available through a few distributors in Europe, like Tekaef in Germany, Denco and Resource Media in Russia and through multiple small structures, half way between resellers, service provider and distributors. It should without doubt find its way through other major distributors in the coming months. The Boogie Board LCD writing tablet from American vendor Improv Electronics, which is available in France though Avesta and SCP Technology, in Germany through NTP or in the UK through GEM or, again, NTP, aims to replace paper or chalk at school, with a much lower TCO than these traditional solutions. The UPS from Turkish vendor Tuncmatik bring the signal of a return of design in this market, after the bankrupcy of the few Italian vendors who bet on this, some years ago. Taiwanese vendor Choicee was exhibiting USB keys and cases for mobile phones and tablets under Ed Hardy, QEE or Lady Gaga licences. Dutch vendor Gembird was showcasing the first epaper printer, under its Energenie brand. Used as a printer, it sends any document on an ebook, where it can be viewed and annotated, before being download back on the PC as a certified PDF. Finally, the i-FlashDrive of taiwanese vendor Sanho Digital has won the "60 seconds to convince" award. It is true that this addon for Apple mobile devices is a needed answer to a crucial need: it allows users to transfer on USB key and back any document from the Apple device (music, video, book, picture), without the need of any computer. It is already available through some distributors like Comeback in France since a few weeks, and should find its way in other countries very soon. Its only drawback is its price, from 75€ (8Gb) to 145€ (32Gb) which is a bit high for a true broad success.

Questioned about the growing competition of ERS (European Retail Summit) event, whose second edition is organized in May in Budapest by Levin Consulting, Farouk Hemraj keeps confident with Distree's success: "for this kind of event, it is utterly important to have an important number of exhibitors, which helps to attract more visitors. On this point of view, ERS is still far behind Distree, albeit it is a competitor we will keep an eye on."

Distree has built on its EMEA success to enter last year on the Latin-American market, with a first successful Distree LATAM in Brasil a few months ago: "we gathered about 50 exhibitors who entered with us on this new territory, including Intel, Microsoft or many French vendors like Port, Infosec, Dane-Elec or Urban Factory. 200 visitors (about 2/3 of distributors and 1/3 of retailers) have been invited. The exhibitors have shown no regret, as some of them have immediately signed first distribution partnership in this region", adds Farouk Hemraj who already plans a 40%-growth for the second edition, which will take take place in Buenos Aires in September 2012. This second edition should have a free highway in front of it, as there are almost no local competition, beside some events organized by local distributors. The eleventh edition of Distree EMEA should take place next year in February in Monaco.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd
India - Specialist
Netsafe Solutions Hravtska d.o.o.
Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d.
Bulgaria - VAD
Netsafe Solutions Srl
Romania - VAD
Arrow ECS Slovakia s r.o.
Slovakia - VAD
Share Distribuzione Srl
Italy - VAD
Ignition Technology Sub-Saharan Africa
South Africa - VAD
Ignition Technology ME
United Arab Emirates - VAD
Ignition Technology France
France - VAD
Kosmotech (KSM YuA TOV)
Ukraine - Specialist


MCA Technology

MCA Technology
50-54, rue Eugène-Dupuy
Zone Europarc
FR-94000 Créteil
Phone : +33-156712323
Fax : +33-156712328
Website : http://www.mca-technology.fr

Other offices
Phone : +33-951987806
FR-13600 La Ciotat
Phone : +33-442981099


CEO : Mr Christophe Astruc
General manager : Mr Dov Ayache
Sales director : Mr Bernard Mamou
Marketing director : Mrs Anabella Rodrigues
Purchase director or manager : Mrs Sandra Zribi
Purchase director or manager : Mr Nicolas Clément
Department manager : Mr Patrice Benloulou


Creation year : 1998
Siret : 415 074 319 00054
VAT number : FR 19 415 074 319
Annual turnover
2021 : 125,00 M€
2020 : 110,60 M€
2019 : 87,76 M€
2018 : 71,57 M€
2017 : 61,88 M€
Active resellers : 3500
Indirect turnover : 100%
National/regional/export split : 60/35/5
Export : Algeria, Benin, Bulgaria, Burkina Faso, Burundi, Cameroun, Central African Republic, Chad, Comoros, Congo, Côte d'Ivoire, Croatia, Czechia, Democratic Republic of the Congo, Djibouti, Equatorial Guinea, Estonia, Gabon, Guinea, Hungary, Latvia, Libya, Lithuania, Madagascar, Mali, Mauritania, Morocco, Niger, Poland, Romania, Rwanda, Senegal, Seychelles, Slovakia, Slovenia, Syria, Tunisia
Main brands : AOC, Dell, Lenovo, LG
Clients : Broadline e-commerce (10%), consumer electronics (5%), dealers (60%), specialized and corporate resellers (25%)
Employees : 45 people


Accessories and connectivity
Batteries and chargers
Cabling and connectivity
Cambium Networks, TP-Link, Ubiquiti Networks
External storage enclosures
Silicon Power, Transcend
PC and notebook accessories

AV accessories
Altec Lansing, Daewoo, Logitech, Microsoft
Personal and home audio
Altec Lansing, Daewoo, Logitech
Acer, Dell
Altec Lansing, LG, Sharp, Sony, Toshiba

Computers and peripherals
Acer, AOC, Dell, HP Inc., Iiyama, LG
Acer, Dell, HP Inc., Lenovo
Acer, Dell, HP Inc., Lenovo
Dell, HPE, Lenovo
Small peripherals
Dell, Logitech, Logitech, Microsoft, Microsoft
Smartcard environments
Gieseke & Devrient
Thin computing
Dell Wyse
Dell, HPE, Lenovo

Computing components
Cases and power supplies
Integral, Kingston, OEM, Samsung, Silicon Power, Transcend
AMD, Intel
Motherboards and graphic cards
Asrock, ASUS, Elitegroup, Gainward, MSI, PNY, PowerColor

Electric protection
Electrical protection

Gaming hardware
Logitech, Microsoft

Mobile accessories
Tablets and PDAs
Acer, Dell, HP Inc., Lenovo, Microsoft

Networks and telecoms
Network infrastructure
Cambium Networks, Netgear, TP-Link, Ubiquiti Networks, ZyXEL

IT security
Cambium Networks, ESET, Sophos, SYLink Technologie, TrustArc, ZyXEL

Services and cloud computing
ESET, MailInBlack, Nakivo
Cambium Networks, ESET

Corporate software
Development software
Gieseke & Devrient
Office automation software
Operating systems

External storage
Alps, Buffalo, Gieseke & Devrient, Kingston, Samsung, Silicon Power, Transcend
Internal storage
Maxtor, Seagate, Silicon Power, Transcend, Western Digital
Storage servers
Buffalo, Hitachi-LG Data Storage, QNAP, Synology
Storage software


Value added services
Brand-dedicated sales staff, BTO, configuration help, e-commerce site, field sales staff, logistics, online ordering, pre-sale consulting, retail-dedicated sales staff, sales help, specific preparations, system integration
Financial services
30-day payment, advance payment, automatic transfer, cash with order, cheque, credit card, draft, financing solutions, personal outstanding, promissory note, term of payment
Minimum delivery time
National : 48 hour(s)
International : NC


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

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We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.