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Two distributors for AVG

As part of its expansion strategy, antivirus editor AVG has appointed security VADs Sigma Software Distribution and Dexceo as official distributors in the United Kingdom and Denmark. Both distributors will provide its full line of AVG Business solutions. Sigma General Manager Jane Silk shared her thoughts on the new Sigma-AVG relationship, "we always strive to truly understand our partners' needs and establish long term relationships that drive opportunities. The AVG relationship is one where we can work transparently, develop the best model for the channel and then prove this in the marketplace. AVG's proven security expertise and its advanced technology will help us immediately respond to challenges our partners face in the current threat landscape. Product innovations such as AVG Managed Workplace that offer a centralized, automated platform to manage security while also helping our partners provide more services to their customers, have us very excited." Dennis Wøldike, founder of Dexceo, says: "we are looking forward to building our relationship with AVG and extending new benefits and opportunities to our partner network. As an AVG trusted partner, we can offer new security innovation and a range of solutions and services for the Scandinavian market." According to AVG, the additions of Dexceo and Sigma are a natural extension of its partner-focused model and complement its specialty focus, as well as its existing and valued broadline distributors.

New deals for Beta Distribution, Daisy Distribution, Mayflex, Sigma Software, a new service for Westcoast and a new owner for Espion

British Isles: in the United Kingdom, print and supply specialist Beta Distribution has been appointed as a distributor for the Samsung range of Wireless LAN solutions for business. This latest appointment adds to Beta's already existing Distribution partnerships with Samsung Print and Samsung SSD. Mobile telephony specialist Daisy Distribution has formed a new partnership with ultrafast business broadband provider Virgin Media Business1. The deal means channel partners can now sell Virgin Media's ultrafast business broadband bundles through the distributor. Cabling and networking specialist Mayflex has formed an agreement with Netscout Systems, to distribute its portfolio of service assurance and cybersecurity solutions including LinkSprinter, LinkRunner and AirMagnet networking test equipment and wireless network analysis software, which were previously sold under the Fluke Networks brand2. Software specialist Sigma Software Distribution has been named as Dell's first approved distributor for its Systems and Information Management portfolio in the country. Sigma has also unveiled a suite of new programmes and promotions to support channel partners who want to capitalise on this market. Broadliner Westcoast has launched a new pre-delivery inspection service for printers to help eliminate DOA (dead on arrival) headaches for resellers. The service – the first of its kind offered by a local distributor – follows the opening of a brand new dedicated facility at Westcoast's headquarters in Theale. The new service is available for reseller partners on most major brands including HP, Lexmark and other brands not distributed by Westcoast. Finally, Irish security VAD Espion, its British subsidiary Espion UK and its Belgian subsidiary Espion Europe are to be acquired by British Standards Institution (BSI). The deal – terms of which were not disclosed – will see Espion become an operating subsidiary of BSI's Professional Services business trading under the name, Espion – A BSI Professional Services Company. The acquisition of Espion expands BSI's professional services business which has grown its consultancy capability globally following recent acquisitions in the US. It also reinforces BSI as the authority in information resilience having been the originator of the internationally recognised ISO 27000 series of information security standards and is the global leader in providing training and certification to ISO 27001, the established best practice in information security management systems (ISMS) (source: Comms Business UK 1 and 2, Dealer Support UK, PCR UK, TechCentral Eire).

New vendors for Big Tec, Westcon, Distology and Infinigate, and a new offer for Entatech

United Kingdom: SMART Technologies has expanded its go-to-market (GTM) model for the United Kingdom at network and telecom VAD Westcon UC&C will now supply SMART education and enterprise products and solutions throughout the country. SMART will work directly with channel partners, making it easier than ever to purchase SMART's market-leading collaboration solutions for both the enterprise and education markets. Westcon will now distribute the latest SMART products including the interactive flat panel, SMART Board 6075 and the 213,4 cm SMART Board 4048. Through this new GTM approach, SMART partners and customers will see streamlined access to SMART solutions and experts as well as the tools and support partners need to succeed. "We are delighted to now represent the entire portfolio of SMART collaboration solutions in the UK", said Garry Boon, General Manager Westcon UC&C. "SMART is revolutionising the education and enterprise market with software and hardware solutions that are differentiated by their deep understanding of true collaboration. We are delighted to now offer SMART's full product suite in the UK along with a set of broad sales and support services for the UK market."

On its side, datacenter VAD BigTec has struck a distribution agreement with Nuage Networks from Nokia, a provider of software-defined networking (SDN) solutions for enterprise datacentres. The deal was announced at the BigTec Live 2016 event in London, along with more details about the full BigTec UK reference architecture. Big Tec UK will distribute the full Nuage Networks portfolio, which today includes the Virtualised Services Platform (VSP), Virtualised Network Services (VNS) and Virtualised Services Assurance Platform (VSAP).

US security vendor Confer is expanding into Europe after inking its first distribution deal with network and security VAD Distology1. The specialist in endpoint detection and response (EDR) says it wants to recruit channel partners for its Converged Endpoint Security platform. It will have a dedicated team based locally, in addition to Distology's presence. While the firm won't reveal how many channel partners it has, or what percentage of sales are indirect, it says it is operational in 60 countries and has seen "a marked increase in demand for our platform in Europe since last year".

British cyber-security vendor Becrypt has added security VAD Infinigate to its distribution line-up in a bid to expand beyond its public sector and government stomping ground into the commercial market. The company says the new partnership gives it additional scale and reach enabling it to work with resellers that they would not be able to reach on their own. Infinigate joins incumbant distributors Sigma Software Distribution and Wick Hill. Becrypt currently has about 150 resellers and says it is looking to recruit more through all of their distribution partners, as cyber security becomes more important to all businesses, not just the traditionally security conscious organisations. All of Becrypt's product portfolio goes through partners2.

Finally, broadliner Entatech has launched a range of refurbished desktops, laptops and tablets under a new brand - PC Retour. The distributor has partnered with Microsoft to provide its resellers with "premium, refurbished PC hardware and devices". The distie said that all PC Retour devices will be put through a rigorous testing and grading processes and will be loaded with a certified Microsoft operating system. All refurbished hardware is to come with a full 12 month end user warranty, directly supported by the refurbisher. Entatech aims to capitalise on the growing demand for refurbished hardware in the SMB market, with users looking for premium equipment at discounted prices. Sold through Entatech's network of resellers, the distributor believes that the new brand will be a win-win for everyone involved. Customers will maximise their IT budgets, while resellers will see improved oppurunites and margins. "Entatech has an exceptionally strong presence in the Microsoft Refurbisher space through our Windows footprint", said Dave Stevinson, managing director. "There exists a sizable and addressable end-user market for high quality refurbished devices." (source: Microscope United Kingdom, Channel Pro United Kingdom 1 and 2 and PCR United Kingdom).

Intel chooses Sigma Software Distribution to reach developers

United Kingdom: Intel has signed up software specialist Sigma Software Distribution to extend the support it can provide to developers across EMEA.

EMC provides Velocity distribution partners worldwide with new assembly services capability

Storage vendor EMC has enabled EMC Velocity distributors worldwide with the skills and resources required to assemble multi-vendor solutions that feature EMC's award-winning unified storage systems and next-generation backup solutions. Distributors worldwide will be provided with the technical training, proven methodologies and the backing of EMC's Global Services organization so they may assemble EMC VSPEX Proven Infrastructure and other solutions for their reseller Partners. By receiving a pre-assembled, proven solution on-site that has been customized to meet the customer's specific business needs, reseller Partners can immediately focus on accelerating the installation and implementation so that its customers can realize the benefits of the solution faster.

The new assembly capability for distributors builds on EMC's commitment to provide choice for how Partners assemble multi-vendor solutions. It also enables Partners to accelerate their profitability by focusing on value-added services to more quickly deploy the solution to meet specific customer needs. This announcement follows a string of other new EMC initiatives developed to help channel partners worldwide accelerate their customers' journey to the cloud. These include VSPEX Proven Infrastructure, as well as Velocity Cloud Practices – Cloud Builder and Cloud Provider – and EMC Cooperative Services, which were announced at the first annual Global Partner Summit held at EMC World in May.

Note: articles from ITdistri.com are also available in Google Currents.

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Rucan General Trading LLC
United Arab Emirates - Specialist
France - Specialist
Resello Deutschland GmbH
Germany - VAD
Kredo Computers (TOV PBG Chernihiv)
Ukraine - Broadliner
IPmatika OOO
Russia - VAD
Tech Wise Solutions (Pty) Ltd
South Africa - VAD
Exertis Enterprise Iberia
Spain - VAD
Wesco Distribution Inc.
United Arab Emirates - Specialist
Russia - Specialist
United Arab Emirates - VAD


Sigma Software Distribution

Sigma Software Distribution
Prigg Meadow
TQ13 7DF Ashburton
United Kingdom
Phone : +44-1364655200
Fax : +44-1364655201
Website : http://www.sigmasd.com


General manager : Mrs Jane Silk
Sales director : Mrs Katy Lampard
Marketing director : Mr James Roberts


Creation year : 2003
Company registration number : 01671407
VAT number : GB 384 9046 21
Annual turnover
2017 : 44,35 M€
2016 : 43,95 M€
2015 : 50,71 M€
2014 : 40,63 M€
2013 : 35,89 M€
Indirect turnover : 100%
National/regional/export split : 86/0/14
Specialist : Software
Main brands : Corel (Mindjet), Embarcadero, GFI Software, Intel, Techsmith
Clients : Associations, dealers, IT consulting, system integrators and VARs, OEM and industrials, specialized and corporate resellers, xSP
Employees : 94 people


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Rucan General Trading LLC -  United Arab Emirates - Specialist
MyMAX -  France - Specialist
Resello Deutschland GmbH -  Germany - VAD
Kredo Computers (TOV PBG Chernihiv) -  Ukraine - Broadliner
IPmatika OOO -  Russia - VAD
Tech Wise Solutions (Pty) Ltd -  South Africa - VAD
Exertis Enterprise Iberia -  Spain - VAD
Wesco Distribution Inc. -  United Arab Emirates - Specialist
YUMA OOO -  Russia - Specialist
Disti360 -  United Arab Emirates - VAD

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