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Another VAD division for ASBIS

Croatia: broadliner ASBIS has officially launched its VAD division in the country. The value distribution is the current strategic trend of the distributor, which is implementing it gradually in all its subsidiaries.

News from Allscan, Asbis, DVCom, Redington, Sariya IT, Spectrami and Starlink

Middle East: Kodak Alaris Information Management has signed a value-added distributor partnership with Allscan Middle East that will enable the distributor to promote and offer the entire portfolio of Kodak Alaris document scanners and information management software to enterprises across the region. Allscan will also offer Kodak Alaris backed local service and support for organisations that use the company’s award-winning document scanners. The agreement is an extension of the excellent partnership the two companies have shared in the South African market over the last several years.

High-end server and motherboard vendor Supermicro has appointed broadliner Asbis as its distributor in the region1. In terms of the agreement, Asbis will supply channel partners with Supermicro's entire product array. In addition, Asbis Middle East will help the vendor to onboard systems integrator for the vendor's advanced IT/hyper-converged infrastructure and building block solutions for data centre, cloud, enterprise, Hadoop/big data, HPC and embedded systems.

Network and telecom VAD DVCOM Technology has announced that it will help 2N, a subsidiary of the Axis Group and provider of IP intercoms systems, elevator systems, access control, IP audio systems, M2M and telecommunications solutions to grow its reseller footprint and channel business in the region2.

Redington Value, the value division of broadliner Redington, has inked two distribution deals, with Nexthink (endpoint security)3 and Gemini Data (security appliance for Splunk)4. Both vendors will be available in the region through Redington Value offices in Bahrain, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates

Network vendor TP-Link has signed a distribution agreement with network and security VAD Sariya IT Distribution for Saudi Arabia. In terms of the agreement, Sariya IT Distribution will supply channel partners in Saudi Arabia with TP-Link's entire SMB product range and services5. According to the vendor, the partnership with Sariya IT Distribution is aimed at helping it to strengthen its footprint in the SMB segment in the country.

UK-based cyber-security software provider Osirium Technologies has appointed its first distribution partner Spectrami for the MENA region to expand its partner base in the region through its offices in Saudi Arabia and the United Arab Emirates. "Spectrami has built an excellent reputation working as a 'Vendor Extension Model' (VEM) which suits the Osirium business approach. Its goal is to reflect the same experience that a vendor would offer directly and, due to the level of intelligence behind our technology, we understand the value in this. We know this relationship will start some exciting engagements in the region and have every confidence that Spectrami will be a great distribution partner", said Duncan Fisken, Business Development Director for MENA at Osirium.

Finally, security VAD StarLink has signed up VMware as a new partner, adding the virtualisation giant into its already extensive portfolio of security vendor partners6. The new partnership is based on VMware NSX which ties into the virtualised solutions of some of StarLink vendor partners, explained Nidal Othman, managing director StarLink. "VMWare was a very strategic and great milestone in the history of StarLink. The partnership, which is around VMWare NSX, complements many of the technologies that we have in our portfolio", Othman said. The VMware, StarLink partnership is VMWare's first and only NSX specialised distribution partnership in the world, revealed Ossama Eldeeb, senior manager, MENA partner organisation (source: Intelligent Tech Channels Africa, ITP Middle East 1, 2, 5 and 6, Reseller Middle East 3 and 4, Channel Post MEA).

ASBIS adds Kingston distribution

Broadliner ASBIS has signed agreement with Kingston Technology Company, the independent world leader in memory products, for the distribution of the complete range of Kingston's products across the Gulf region and North Africa in addition to the nine European countries under the master contract. "The distribution of innovative Kingston portfolio strengthens ASBIS market position and simplifies entrance into target segments. We are thrilled to expand our partnership with Kingston and offer more one-stop purchase opportunities to ASBIS customers in the Gulf region and North Africa. As it is seen from initial sales results, Kingston products have already proved to be commercially successful in these regions", said Eduards Lazdins, Memory MPLM at ASBIS Enterprises PLC. With the new agreement, ASBIS officially distributes Kingston memory products including DRAM, USB drives, flash cards and solid state drives across Belarus, Bulgaria, Croatia, Czech Republic, Latvia, Romania, Russia, Slovakia, Ukraine, the Gulf region and North Africa through ASBIS offices in Egypt, Saudi Arabia, Tunisia and the United Arab Emirates.

ASBIS expands its portfolio with backup and recovery software from StorageCraft

Broadliner ASBIS has expanded its portfolio with backup and disaster recovery software products and solutions from StorageCraft Technology Corporation, a recovery and backup editor. The new distribution agreement between ASBIS and StorageCraft was signed for all regions where ASBIS operates, through ASBIS offices in Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Egypt, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Saudi Arabia, Serbia/a>, Slovakia, Slovenia, South Africa, Tunisia, Turkey, Ukraine and the United Arab Emirates. "StorageCraft commands a large part of the global backup solutions market, giving ample business opportunities to ASBIS. We are excited to offer the award-winning StorageCraft's backup and recovery software solutions to our customers in all countries, and especially our MSP (managed service provider) and VAR (value-added reseller) partners to ensure better customer experience for end users from SMBs and Enterprises", said Aleksey Mokhov, MPLM at ASBIS Enterprises.

According to Andy Zollo, StorageCraft EMEA VP of Sales, "we are delighted to grow our collaboration with ASBIS in EMEA. We have an exciting product data backup and recovery range and we are confident that the distributor dealership with ASBIS will help us expand into emerging markets."

StorageCraft solutions give tools to back up systems, applications, and data, replicate them locally or in the cloud, and restore everything from a single file to complete systems throughout the network. The portfolio includes StorageCraft MSP and perpetual software (StorageCraft ShadowProtect, StorageCraft Granular Recovery for Exchange, StorageCraft ImageManager, StorageCraft Cloud Services and soon to be released Gillware Online Backup and Cloud to Cloud), renewals and paid support (Premium Support and Incident Support). ShadowProtect provides backup and disaster recovery, data protection, and managed system migration for Windows and Linux systems on virtual and physical machines. Recover systems, applications, and data to the same or different hardware or virtual environment.

ASBIS reinforces its server solutions standing with new Gigabyte contract

Broadliner ASBIS has signed a contract with Taiwanese vendor Gigabyte, for the official distribution of complete Gigabyte's server assortment across the territory of ASBIS presence, through ASBIS offices in Belarus, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Egypt, Estonia, Germany, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Saudi Arabia, Serbia, Slovakia, Slovenia, South Africa, Tunisia, Ukraine, the United Arab Emirates and the United Kingdom. "We are pleased to become a credible partner for Gigabyte in order to supply our channel partners all over the markets of ASBIS presence with the future-proof Gigabyte's server product variety. The ASBIS Group's customers receive big edge in winning projects, which involve Gigabyte's server products and, in case of direct contracts, opportunity to reduce server infrastructure costs due to the vendor's reasonable price policy" said Maxim Moshkovskyi, Sales & Business Development Manager at ASBIS. "At Gigabyte we take pride in the fact that for over 30 years we've built solutions for our customers, from mini-PCs to TOP-500 supercomputers. That know-how gets put into our cutting-edge servers, storage systems and motherboards that are available through ASBIS and provide new technologies, local and remote management, and class leading-performance. With in-house engineering and manufacturing, Gigabyte offers the flexibility and reliability required by any of our loyal customers that helped us to become a leading supplier of server platforms", said Etay Lee, General Manager Network & Communications business unit, Gigabyte Technology. According to the contract terms, ASBIS distributes the full range of Gigabyte server and embedded products including: standard 1U, 2U and 4U rack servers, GPU-specialized servers, ARM-based server systems, full-rack solutions based on OCP architecture, high density servers, GPU / GPGPU systems, server boards, accessories (such as LAN cards, storage cards), and embedded systems (PC-Client).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd
India - Specialist
Netsafe Solutions Hravtska d.o.o.
Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d.
Bulgaria - VAD
Netsafe Solutions Srl
Romania - VAD
Arrow ECS Slovakia s r.o.
Slovakia - VAD
Share Distribuzione Srl
Italy - VAD
Ignition Technology Sub-Saharan Africa
South Africa - VAD
Ignition Technology ME
United Arab Emirates - VAD
Ignition Technology France
France - VAD
Kosmotech (KSM YuA TOV)
Ukraine - Specialist


ASBIS Middle East FZE

ASBIS Middle East FZE
PO Box 17706
Warehouse VA-1 - Jebel Ali Free Zone
United Arab Emirates
Phone : +971-48863850
Fax : +971-48857548
Website : http://www.asbisme.ae


Vice-president : Mr Hesham Tantawi
Sales director : Mrs Sanja Horylova
Division director or manager : Mr Praveen Singh


Creation year : 1990
Annual turnover
2021 : 186,07 M€
2020 : 166,04 M€
2019 : 134,02 M€
2017 : 181,08 M€
2016 : 162,70 M€
Active resellers : 1900
Indirect turnover : 100%
National/regional/export split : 55/0/45
Export : Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Yemen
Main brands : AMD, Intel, Lexmark, Seagate, Ubiquiti Networks
Clients : Assemblers, broadline e-commerce, broadliner, buying groups, consumer electronics, dealers, department stores, hypermarkets, independent retailers, IT consulting, system integrators and VARs, marketplaces, OEM and industrials, service providers, specialist, specialized and corporate resellers, trader
Employees : 62 people


Accessories and connectivity
Batteries and chargers
Dell, Prestigio
Cabling and connectivity
Archos, Canyon Technology, Compulocks, D-Link, Eaton (Tripp-Lite), Grandstream, Incipio (Griffin Technology), Maclocks, Mimosa by Airspan, Netgear, TP-Link, Ubiquiti Networks
External storage enclosures
Canyon Technology
Hardware test products
Infrastructure accessories, bays and racks
Eaton (Tripp-Lite), Gigabyte, Supermicro, TP-Link
Other accessories
Canyon Technology
PC and notebook accessories
Archos, Canyon Technology, Dell, Incipio (Griffin Technology)

AV accessories
Canyon Technology, Compulocks, Incipio (Griffin Technology), Lorgar, Sapphire AV
AV hardware
Archos, Canyon Technology
Personal and home audio
ADATA Technology, Archos, AxTel, Canyon Technology, Incipio (Griffin Technology)
Professional AV hardware
HyperVSN, Prestigio
Dell, LG

Computers and peripherals
Adapters and controllers
Broadcom (Avago), Canyon Technology, D-Link, Netgear, TP-Link, Tyan
AOC, Dell
Dell, Prestigio, Toshiba/Dynabook
Biostar, Dell, Supermicro, Tyan
Printing and scanning
Dell, Lexmark
Dell, Gigabyte, Supermicro, Tyan
Small peripherals
Canyon Technology
Dell, Supermicro

Computing components
Cases and power supplies
Supermicro, Tyan
ADATA Technology, AMD, Dell, Kingston, Team Group
Motherboards and graphic cards
Biostar, Elitegroup, Gigabyte, Sapphire, Supermicro, Tyan

Electric protection
Electrical protection
Eaton (Tripp-Lite)

Gaming hardware
Canyon Technology

Industrial computing
Industrial computing hardware

Canyon Technology, Prestigio, Sonqui
Mobile accessories
Canyon Technology, Gigabyte, Incipio (Griffin Technology), Maclocks, Prestigio, TP-Link
Mobile phones and smartphones
Gigabyte, Prestigio, TP-Link
Tablets and PDAs
AOC, Archos, Gigabyte, Prestigio

Networks and telecoms
Network infrastructure
Canyon Technology, D-Link, Dell Force10, Gigabyte, Grandstream, Mimosa by Airspan, Netgear, Supermicro, Synology, TP-Link, Ubiquiti Networks, Veritas Technologies, Western Digital, Yeastar
Voice- and video-over-IP hardware and software
Canyon Technology, D-Link, Grandstream, Netgear, Yeastar

RFID hardware and software

IT security
Broadcom Software (div. Symantec Enterprise), D-Link, Netgear, SonicWALL, Tyan
Physical security
Arlo Technologies, D-Link, Grandstream, Netgear, Synology, TP-Link

Services and cloud computing
Carbonite an OpenText company
Prestigio, Synology

Smart tech
Automobile and biking
Home appliances
Smart home
Canyon Technology, TP-Link
Smart personal objects
Canyon Technology

Corporate software
Veritas Technologies
Other software
Broadcom Software (div. Symantec Enterprise), Intel, MacPaw, StorageCraft, an Arcserve Company, Veritas Technologies

External storage
ADATA Technology, Archos, Canyon Technology, Hitachi-LG Data Storage, Incipio (Griffin Technology), Kingston, Lexar, Seagate, Team Group, Western Digital
Internal storage
ADATA Technology, AMD, Hitachi-LG Data Storage, Intel, Kingston, Lexar, OCZ Technology, Seagate, Team Group, Western Digital, Western Digital (SanDisk)
Storage infrastructure
AccelStor, Broadcom (Avago), Dell Compellent, Seagate, Tintri, Western Digital
Storage servers
D-Link, Dell Compellent, Infortrend, Netgear, Seagate, Synology, Western Digital
Storage software
Broadcom (Avago), Infortrend, StorageCraft, an Arcserve Company, Veritas Technologies

Cleaning products and supplies
Canyon Technology, Dell
Print supplies
Dell, Lexmark
Storage supplies
ADATA Technology, Archos, Canyon Technology, Dell, Kingston, Lexar, LG, Seagate, Team Group, Western Digital
Videoprojector lamps


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

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We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.