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Mindware, Dell EMC extend partnership in KSA

Middle East: following a successful partnership across the Gulf, Pakistan, and Afghanistan, Dell EMC and network and storage VAD Mindware are now expanding the relationship into Saudi Arabia, where the distributor has already been a major player within the Dell EMC Client Solutions Group (CSG) product vertical. "We are extremely glad to further strengthen our relationship with Mindware, by extending our partnership to Saudi Arabia", said Mahmoud Abbas, channel sales director, Saudi, Egypt, Libya and Levant for Dell EMC. "Saudi Arabia represents one of the largest and the most important IT markets in the Middle East, hence this gives us a great opportunity to serve the market with our frontline technology solutions. With Mindware's extensive reach within the country, we aim to enable organisations across the Kingdom gain access to the full breadth of our comprehensive and industry-leading Infrastructure Solutions Group (ISG) family of products."

"The recent inclusion of Saudi Arabia in our contract is a significant stepping stone into the evolution of this partnership", said Nicholas Argyrides, chief of sales and deputy general manager, Mindware. "As the Dell EMC merged company is now a reality, having access to the full array of the vendor’s offerings into the Kingdom was absolutely necessary and – I am convinced – to the best interest of both organisations. We thank Dell EMC for putting their trust in Mindware. Despite the challenging regional market conditions, all we have to do is to go out there and do what we do best." (source: )

Experts Computer, Mindware, Mitsumi and SCOPE sign new partnerships

Middle East: broadliner Experts Computer has signed an agreement with mobile projector vendor Aiptek to become its master distributor in the UAE. With this new agreement, Aiptek will bring its mobile projection products to the UAE and GCC countries delivering superb visual and aural experiences that can empower, inspire, entertain and enrich the lives of customers. Software, network and storage VAD Mindware has expanded of its vendor portfolio with the addition of Barracuda Networks' security and data protection products in the META region, through its offices in Egypt, Lebanon, Saudi Arabia and the United Arab Emirates1. Broadliner Mitsumi Distribution has been appointed by HP Inc. as an authorised HP Supplies Distributor for the Middle East region. HP and Mitsumi already have a well-established alliance of six years in East Africa. This partnership expands this existing deal to Bahrain, Omand, the United Arab Emirates and Yemen. As an authorised distributor, Mitsumi will distribute HP Supplies entire range of products in the Middle East and will further strengthen HP's channel ecosystem, expand its customer base, provide better service inventory and delivery, and training and support to resellers in these markets. Finally, Dubai-based network and security VAD SCOPE Middle East has joined the HID Advantage Partner Program, a loyalty-based programme which advances a partner's relationship with HID Global2. As a member of the programme, SCOPE will distribute the full range of IAM Solutions, including HID Global's ActivID Authentication Solutions and ActivID Credential Management System. As a member of the HID Advantage Partner Program, the company will work closely with HID Global to enhance end-user value in the Middle East and North Africa (MENA) region (source: ITP Middle East, Reseller Middle East 1 and 2, Intelligent Tech Channels Middle East).

More business for Mindware, Redington, Spectrami and Trigon

Middle East: power management company Eaton and infrastructure VAD Mindware have signed a distribution partnership for its complete portfolio of power quality products across Bahrain, Kuwait, Oman, Qatar and the UAE. Mindware will be responsible for the distribution of Eaton's Power Infrastructure Solutions, including virtualisation-ready uninterruptible power supplies (UPS), rack mountable power distribution units (ePDU), and Intelligent Power Manager (IPM) software.

NAS vendor QNAP Systems has recently announced a partnership with broadliner Redington Gulf to develop the Middle East NAS market and to boost its market share through its offices in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates1. QNAP and Redington Gulf signed a distribution agreement covering the Gulf Cooperation Council (GCC) region. "We are delighted to cooperate with QNAP to develop the Middle East market and bring comprehensive NAS solutions and versatile applications to both home and business users", said Jeetendra Berry, Vice President, Volume Division of Redington Gulf. Both companies work together since 2010 in India.

Network and security VAD Spectrami continues to implement its strategic geographical expansion plans by extending its scope of operations in Northern Europe markets with new recruitment and local presence, through the opening of Spectrami UK Ltd. Adding to the remarkable Spectrami team is Nicola Quincey, who has been appointed as the Sales Director – Northern Europe for the management and execution of the next steps in the making. Nicola has a background in Security and having worked for integrators, vendors and distribution she understands the requirements of all parties in the channel model. She has also worked for large organizations such as Microsoft where she was part of the team responsible for the Enterprise and Partner group sales and operational strategy. More recently she has worked with both large vendors and startups to help define their go to market strategies, messaging and sales strategy, always with an eye on increasing revenues. "Since its inception, Spectrami had a plan and vision to become a VAD with footprint and operations across Europe, Middle East and Africa (EMEA). The Northern Europe operations headquartered in UK is the first step to expansion out of middle east region", said Anand Choudha, Managing Director, Spectrami. "I'm pleased to announce Spectrami is bringing its hugely successful Vendor Extension model to the UK and European markets. Spectrami's innovative 'Vendor Extension' model allows vendors of all sizes to recognize significant revenue growth across multiple international theatres by drawing on our highly skilled technical and operational teams to complement and expand any existing geographic footprint they may have. Spectrami is now, 'the' gateway for new and existing Vendors in UK, European & Middle East markets, delivering real value to vendors and ensuring the reseller community is completely de-risked when taking on the new and innovative technologies that today's customers demand.", said Nicola Quincy, Sales Director, Northern Europe.

Finally, wearable vendor Boltt has signed a partnership with péripheral specialist Trigon to be its exclusive distributor for UAE2. Under the agreement, Trigon will be responsible for distributing Boltt's range of products. "The market for wearable devices in both autonomous and passive categories has exploded in the UAE over the past couple of years, and we wanted the best-in-industry representation of our products. With Trigon, we feel we have a synergetic partnership. Trigon, knows the customer base inside-out, and we can look forward to satisfying the customers' desire for innovative wearables", said Arnav Kishore, CEO, Boltt (source: Reseller Middle East 1 and 2).

Al Jammaz, Mindware, Redington and Starlink expand their offers

Middle East: on the 2016 edition of the GITEX IT event, Saudi telecom operator STC has unveiled a partnership with network and telecom VAD AlJammaz Distribution. This agreement enables STC Business to establish reseller community and recruit IT channel in Saudi to market and sell STC Business products and services and have a market coverage to reach all customers specially the SMEs around the kingdom of Saudi Arabia.

On GITEC too, automated IT service delivery editor RES has selected network and storage VAD Mindware as its main distributor in the Middle East to accelerate its growth in the market. Through this partnership, Mindware will provide training and support to RES resellers in the Middle East (through its offices in Dubai, Egypt, Lebanon and Saudi Arabia) to ensure companies optimise the benefits from its RES solutions implementation. "At Mindware, we are committed to partnering with the industry-leading brands to offer a one-stop-shop for world-class innovation coupled with the essential value-added consultancy and support services", said Nicholas Argyrides, Chief of Sales and Marketing and Deputy GM, Mindware. "Our collaboration with RES is a strategic addition to our portfolio, taking our business into the field of digital workspace enablement, automation and security, allowing us to offer exactly the right solutions for these customers."

Broadliner Redington has announced an distribution agreement between its Value division and Splunk, a provider of software platform for real-time Operational Intelligence. Redington Value will distribute Splunk products through its extensive network of channel partners to enterprise and government customers throughout the Middle East, Turkey and Africa thanks to its offices in Angola, Bahrain, Egypt, Ghana, Iraq, Kenya, Kuwait, Libya, Morocco, Nigeria, Oman, Qatar, Saudi Arabia, South Africa, Tanzania, Turkey, Uganda, the United Arab Emirates and its Dubai-based office covering the remaining countries of Africa. "Redington Value is excited to announce its distribution partnership with Splunk. The Splunk Platform delivers real-time Operational Intelligence, which is essential for businesses needing to make analytics-based decisions. With data being generated everywhere, from the IT estate to the Internet of Things, it has become increasingly important to monitor, analyze and drive value from data. Our collaboration with Splunk represents a strategic addition to our existing portfolio and supports one of our key initiatives: enabling the channel to provide cutting-edge technology to the market", said Ramkumar Balakrishnan, President, Redington Value. "Splunk is pleased to work with Redington Value, one of the leading distributors in the Middle East, Turkey and Africa", said Cheryln Chin, Vice President, Global Partners, Splunk. "Redington Value's regional experience, technical expertise and strong relationships across our ecosystem will help organizations leverage machine data for deeper IT and business insights.". The distributor has also launched Uniplum, a new consulting arm that aims to enhance its partners' capabilities in transformation technologies such as cloud, big data, Internet of Things (IoT) and digital disruptions. Uniplum consists of a team of technologists and problem solvers from different verticals and solutions with an ability to inform, explore and confirm decisions, solve complex problems and bring new ideas into the market. An integral part of Redington Value, the new division aims to provide consulting on new technology and solutions for numerous verticals and help partners to sell those solutions.

Finally, security VAD StarLink has unveiled its new Vertical Security Trend Matrix. The StarLink Vertical Security Trend Matrix provides Security leaders in the key verticals of Government, Telco, Oil & Gas and Banking, insight into how the latest IT Security trends cater to the respective industries, in order to address today's compliance and next-generation threat protection requirements. The top 5 IT Security trends are namely, Behavioral Analytics, Internet of Things, Cloud, Mobile and Incident Response. "In an attempt to keep up with new and increasing threats to enterprise and government entities, traditional approaches to IT security have limited impact. Even though companies are dedicating more resources to IT security and risk, attacks and vulnerabilities are increasing in frequency and sophistication", said Avinash Advani, VP Business Strategy at StarLink. He added: "So the solution to the problem is to evaluate and invest in next-generation IT security technologies, to keep up with the pace of innovation, and simultaneously with the evolution of cyber-threats."

A new GM for Mindware

Middle East: infrastructure VAD Mindware has named industry veteran Gilbert Lacroix as its new general manager. He was previously advisor to the CEO of Midis Group, which owns Mindware. As part of the management restructuring, the distributor has also promoted Arkan Saleh, who was heading finance function, to the role of chief operating officer.

"Being part of the €3.6 billion Midis Group, we have a solid foundation and the right set up to face any crisis to emerge stronger. We are moving to a solutions-based distribution model and the plan is to bring out plug-and-play type of solutions, especially targeted at the SMB sector in the region. We are not trying to cover all the brands and products, but to focus on products we know we can add value to," says Lacroix.

In line with its move towards solutions distribution, Mindware is planning to expand its portfolio this year. "We have to flesh out our solutions portfolio, which will require us to bring some niche vendors to the region. You will also see our volume business shrinking over the next couple of years as the focus shifts towards solutions", says Lacroix.

Despite the tough economic conditions in the region, Lacroix says Mindware is on track to achieve its growth target and revenue to the tune of €360 million in 2016. "We will not sacrifice bottom line for the sake of top line growth. We want to make sure that our growth is profitable."

To help its partners combat the credit crisis, Mindware is also working along with its vendors to tailor finance solutions. "Some of the partners are facing a credit crunch but it cannot stop business. Vendors are approaching us to deal with this situation and we will offer our partners several options to finance their projects," adds Lacroix (source: Reseller Middle East).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
ELEME Polska Sp. z o.o.
Poland - Specialist
Terra Solutions GmbH
Germany - Specialist
Gadget Access Sdn Bhd
Malaysia - Specialist
Atlantia Inc.
Canada - Specialist
Erikson Consumer, a division of JAM Industries Ltd
Canada - Specialist
Revo IT Consulting Ltd
Hong Kong - Specialist
Safari Distribution GmbH
Switzerland - Specialist
JabberKat Distribution Inc.
Canada - Specialist
Systema Srl
Italy - Specialist
Germany - Specialist


Mindware FZ LLC

Mindware FZ LLC
PO Box 55609
Tecom - Cayan Business Center -10th Floor
United Arab Emirates
Phone : +971-44500600
Fax : +971-44500678
Website : http://www.mindware.ae


President : Mr Gilbert Lacroix
CEO : Mr Philippe Jarre
CEO : Mr Mario Gay
General manager : Mr Jacques Chammas
General manager : Mr Vimal Kocher
General manager : Mr Radwan Basheer
Deputy Executive Officer : Mr Wissam Hadj
Deputy Executive Officer : Mr Arkan Saleh
Deputy Executive Officer : Mr Nicholas Argyrides
CFO : Mr Gaurang Shah
Sales director : Mr Nicholas Argyrides
Marketing director : Mrs Rania Al Khatib
Marketing director : Mr Nicholas Argyrides
Sales manager : Mr Ehab Adel
Sales manager : Mrs Geetha Yechana
Sales manager : Mr Eyad Al Eriksousi
Sales manager : Miss Rubha Aserkar
Sales manager : Mr Alaa Zahran
Division director or manager : Mr Ziad Youssef
Division director or manager : Mr Nehme Mouchantaf
Division director or manager : Mr Anees Rahman
Division director or manager : Mr Shadi Tahan
Division director or manager : Mr Vijay Kumar
Market manager : Miss Zahra Hanif
Product manager : Mr Jeff Jacob


Creation year : 1991
License number : 226349
Annual turnover
2016 : 360,00 M€
2015 : 292,21 M€
2014 : 247,11 M€
2013 : 181,30 M€
2012 : 177,88 M€
Active resellers : 2050
Indirect turnover : 100%
National/regional/export split : 44/0/56
Export : Afghanistan, Angola, Bahrain, Benin, Botswana, Burkina Faso, Burundi, Cabo Verde, Cameroun, Central African Republic, Chad, Comoros, Congo, Côte d'Ivoire, Democratic Republic of the Congo, Djibouti, Equatorial Guinea, Eritrea, ESwatini, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Iraq, Jordan, Kenya, Kuwait, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Oman, Pakistan, Palestine National Authority, Qatar, Rwanda, Sao Tome e Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, Tanzania, Togo, Uganda, Yemen, Zambia, Zimbabwe
VAD : Networks and telecoms, software, storage
Main brands : Broadcom div. Symantec Enterprise, Dell, Intel, Juniper Networks, Microsoft
Clients : Assemblers (20%), broadliner (10%), dealers (20%), independent retailers (10%), IT consulting, system integrators and VARs (20%), specialist (10%), specialized and corporate resellers (20%)
Employees : 142 people


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
ELEME Polska Sp. z o.o. -  Poland - Specialist
Terra Solutions GmbH -  Germany - Specialist
Gadget Access Sdn Bhd -  Malaysia - Specialist
Atlantia Inc. -  Canada - Specialist
Erikson Consumer, a division of JAM Industries Ltd -  Canada - Specialist
Revo IT Consulting Ltd -  Hong Kong - Specialist
Safari Distribution GmbH -  Switzerland - Specialist
JabberKat Distribution Inc. -  Canada - Specialist
Systema Srl -  Italy - Specialist
HiFi EXTRA GmbH -  Germany - Specialist

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