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Redington and TechAccess find new partners

Middle East: Redington Value, the value division of broadliner Redington, has joined the Nokia Global Partner Programme. Under the channel partner agreement, Redington Value will deliver Nokia's technology solutions and services to resellers and their customers in MEA through its offices in Angola, Bahrain, Egypt, Ghana, Iraq, Kenya, Kuwait, Libya, Morocco, Nigeria, Oman, Qatar, Saudi Arabia, South Africa, Tanzania, Uganda and the United Arab Emirates. In addition, the VAD will market, distribute and service Nokia's network solutions to enterprise and public sector customers as a value added distributor.

Security and storage VAD TechAccess has signed a master distribution agreement with Informatica, the Enterprise Cloud Data Management provider. As the only master value-added distributor for the Middle East North Africa (MENA) and Pakistan regions thanks to its offices in Dubai, Egypt and Saudi Arabia, TechAccess will offer Informatica's entire software portfolio of Big Data management, cloud integration, data integration, data security, data governance and data compliance solutions. Informatica has the industry's most comprehensive data management solutions for cloud, on-premise and hybrid environments. Working with TechAccess, Informatica expects to grow its footprint in the region, mainly targeting large enterprises and public sector organisations (source: ITP Middle East, Reseller Middle East).

Seclore appoints Redington Gulf

Middle East: Seclore Technologies, a provider of Enterprise Digital Rights Management (EDRM) solutions, has appointed broadliner Redington Gulf as a VAD for the region. Seclore is committing additional investment to expanding and developing its presence and impact in the Middle East, following the opening of a new regional office in Dubai, in April 2017. Seclore is expanding its GCC presence and operations in response to increasing demand for its award-winning solutions. Redington Gulf, through its offices in Bahrain, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates, will be a key to achieve this goal. Amit Malhotra, VP Sales India Middle East & Africa, Seclore, comments: "we are already active in the GCC with a particular focus on the UAE, where our GCC regional office provides technical expertise and support closer to our customers. Data losses are at all-time high and information centric security is gaining momentum, highlighted by the recent global ransomware attacks, so our timing is very appropriate as data security is pushed to the top of the corporate agenda."

A recent survey from ESG, Securing Information in the Age of External Collaboration, concludes that more than 1 in 4 companies believes it's very likely that sensitive data has been stolen by third party vendors. 98% of respondents cited the loss of sensitive data as a top or significant concern. Commonly stated reasons for data loss include emails sent to the wrong person (67%), unauthorized access (64%) and lost portable storage devices (61 percent). Seclore helps organizations secure their sensitive data regardless of how or where it travels. Protection remains with the files when open or stored on mobile devices and laptops and if they are shared via any file sharing service or email solution. File owners can also dynamically modify usage controls or revoke access on previously distributed files.

Confirming the appointment, Ramkumar Balakrishnan, President - Redington Value, commented: "cyber security is at an inflection point in Middle East region. Redington, as market leader, is well positioned to deliver Seclore solutions to customers and ensure that all the requirements of the channel are met under one-roof, supported by our in-house pre-sales expertise, regular sales and technical training and programs."

"This new agreement with Redington will help extend our reach and impact across the region, with almost 1,600 partners across the Middle East and Africa and a range of enterprise customers", added Rohit Oberoi Director of Channel Sales in India, Middle East and Africa for Seclore.

News from Allscan, Asbis, DVCom, Redington, Sariya IT, Spectrami and Starlink

Middle East: Kodak Alaris Information Management has signed a value-added distributor partnership with Allscan Middle East that will enable the distributor to promote and offer the entire portfolio of Kodak Alaris document scanners and information management software to enterprises across the region. Allscan will also offer Kodak Alaris backed local service and support for organisations that use the company’s award-winning document scanners. The agreement is an extension of the excellent partnership the two companies have shared in the South African market over the last several years.

High-end server and motherboard vendor Supermicro has appointed broadliner Asbis as its distributor in the region1. In terms of the agreement, Asbis will supply channel partners with Supermicro's entire product array. In addition, Asbis Middle East will help the vendor to onboard systems integrator for the vendor's advanced IT/hyper-converged infrastructure and building block solutions for data centre, cloud, enterprise, Hadoop/big data, HPC and embedded systems.

Network and telecom VAD DVCOM Technology has announced that it will help 2N, a subsidiary of the Axis Group and provider of IP intercoms systems, elevator systems, access control, IP audio systems, M2M and telecommunications solutions to grow its reseller footprint and channel business in the region2.

Redington Value, the value division of broadliner Redington, has inked two distribution deals, with Nexthink (endpoint security)3 and Gemini Data (security appliance for Splunk)4. Both vendors will be available in the region through Redington Value offices in Bahrain, Iraq, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates

Network vendor TP-Link has signed a distribution agreement with network and security VAD Sariya IT Distribution for Saudi Arabia. In terms of the agreement, Sariya IT Distribution will supply channel partners in Saudi Arabia with TP-Link's entire SMB product range and services5. According to the vendor, the partnership with Sariya IT Distribution is aimed at helping it to strengthen its footprint in the SMB segment in the country.

UK-based cyber-security software provider Osirium Technologies has appointed its first distribution partner Spectrami for the MENA region to expand its partner base in the region through its offices in Saudi Arabia and the United Arab Emirates. "Spectrami has built an excellent reputation working as a 'Vendor Extension Model' (VEM) which suits the Osirium business approach. Its goal is to reflect the same experience that a vendor would offer directly and, due to the level of intelligence behind our technology, we understand the value in this. We know this relationship will start some exciting engagements in the region and have every confidence that Spectrami will be a great distribution partner", said Duncan Fisken, Business Development Director for MENA at Osirium.

Finally, security VAD StarLink has signed up VMware as a new partner, adding the virtualisation giant into its already extensive portfolio of security vendor partners6. The new partnership is based on VMware NSX which ties into the virtualised solutions of some of StarLink vendor partners, explained Nidal Othman, managing director StarLink. "VMWare was a very strategic and great milestone in the history of StarLink. The partnership, which is around VMWare NSX, complements many of the technologies that we have in our portfolio", Othman said. The VMware, StarLink partnership is VMWare's first and only NSX specialised distribution partnership in the world, revealed Ossama Eldeeb, senior manager, MENA partner organisation (source: Intelligent Tech Channels Africa, ITP Middle East 1, 2, 5 and 6, Reseller Middle East 3 and 4, Channel Post MEA).

New vendors from Ingram Micro, Nuvias, Redington Value and SALE International

MEA: infrastructure VAD Ingram Micro North Africa, based in Morocco, has inked a distribution partnership with Lenovo, focusses on its storage systems and servers.

In Dubai, network and security VAD Nuvias MEA has started to distribute solutions from Mimecast, an email and data security company, in the Middle East to support its growth plans across the region. This partnership is in response to the growing business, robust customer base and strong demand for its cloud security solutions in the region. Nuvias MEA will drive business in the area through its strong channel network and innovative channel programs. Channel partners will benefit from enablement programs, technical support and consulting services, backed by highly qualified experts from both Mimecast and Nuvias. Alasdair Kilgour, Vice President Middle East and Africa at Nuvias, commented: "Mimecast is a very significant addition to the Nuvias MEA Cybersecurity Practice solution stack because of its ability to protect the enterprise from email-based attacks including impersonation attacks, social engineering and ransomware. We are delighted to be working closely with the local Mimecast team to bring their cloud email continuity services to our reseller partners and their end-users across the region."

Meanwhile and still in Dubai, Nuvias' competitor Redington Value and Chinese vendor Huawei, have started a collaboration in the information technology space with the objective of developing smart, futuristic solutions together. "Huawei is not only one of the leading providers of information and communication technology but is also steadily changing the landscape in emerging technologies such as cloud computing and internet of things", said Ramkumar Balakrishnan, President, Redington Value. "Huawei and Redington Value have a common ideology in terms of how digitalization is transforming the IT industry and how different industry verticals can use disruptive IoT technology to their advantage and increase productivity. The partnership is focused on collaboration with Huawei's cloud offerings and internet of things. We will also leverage the Red Vault to host leading Huawei technologies for the benefit of industry specialists while engaging jointly on smart city projects. Additionally, we look towards our other key initiatives such as the Red Cloud and our consultancy arm - Citrus Consulting to provide impetus to our strategy this year."

Finally, Taïwan-based vendor TP-Link has appointed telephony specialist SALE International as its distributor for the Neffos smartphone portfolio in Oman, after the distributor has started to diversify its business into mobile phone distribution some months ago. According to the vendor, the appointment of SALE International as its distribution partner paves the way for the company to develop its business in the channel space in Oman. Lucas Jiang, General Manager TP-Link Middle East and Africa (MEA), said the company is delighted to have signed SALE International as its distributor in Oman: "SALE is one of the largest telecoms focused distributors in Oman and the wider Middle East. By appointing SALE International to distribute the Neffos range of smartphones and accessories, we are demonstrating the commitment that TP-Link is serious about growing its mobile devices business in the region." Jiang said TP-Link selected SALE International because it is a reputable distributor with solid presence in the telecoms distribution space in Oman and the region. Naser Khalid, Country General Manager SALE International, said: "adding Neffos to SALE's basket will bring further value to us as a distributor that wants to grow its business in the mobile devices trade. TP-Link is a well know brand in the computer industry and with Neffos as the company's mobile brand, we will have their commitment to innovate and provide an aggressive line up of mobile handsets. The plans presented and the interest shown by TP-Link in building the mobile brand was impressive and is what led us to sign as their distribution partner. The partnership between TP-Link and SALE International is a strategic one, which will bring value to consumers with quality products being delivered to the market through a well-established distribution set up. SALE International's strength is distribution and we currently have business relations with more than 2,000 mobile phone independent retailers in the Sultanate. The response for the Neffos range from channel partners has been positive and we are looking forward to maximise the positive feedback."

More business for Mindware, Redington, Spectrami and Trigon

Middle East: power management company Eaton and infrastructure VAD Mindware have signed a distribution partnership for its complete portfolio of power quality products across Bahrain, Kuwait, Oman, Qatar and the UAE. Mindware will be responsible for the distribution of Eaton's Power Infrastructure Solutions, including virtualisation-ready uninterruptible power supplies (UPS), rack mountable power distribution units (ePDU), and Intelligent Power Manager (IPM) software.

NAS vendor QNAP Systems has recently announced a partnership with broadliner Redington Gulf to develop the Middle East NAS market and to boost its market share through its offices in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates1. QNAP and Redington Gulf signed a distribution agreement covering the Gulf Cooperation Council (GCC) region. "We are delighted to cooperate with QNAP to develop the Middle East market and bring comprehensive NAS solutions and versatile applications to both home and business users", said Jeetendra Berry, Vice President, Volume Division of Redington Gulf. Both companies work together since 2010 in India.

Network and security VAD Spectrami continues to implement its strategic geographical expansion plans by extending its scope of operations in Northern Europe markets with new recruitment and local presence, through the opening of Spectrami UK Ltd. Adding to the remarkable Spectrami team is Nicola Quincey, who has been appointed as the Sales Director – Northern Europe for the management and execution of the next steps in the making. Nicola has a background in Security and having worked for integrators, vendors and distribution she understands the requirements of all parties in the channel model. She has also worked for large organizations such as Microsoft where she was part of the team responsible for the Enterprise and Partner group sales and operational strategy. More recently she has worked with both large vendors and startups to help define their go to market strategies, messaging and sales strategy, always with an eye on increasing revenues. "Since its inception, Spectrami had a plan and vision to become a VAD with footprint and operations across Europe, Middle East and Africa (EMEA). The Northern Europe operations headquartered in UK is the first step to expansion out of middle east region", said Anand Choudha, Managing Director, Spectrami. "I'm pleased to announce Spectrami is bringing its hugely successful Vendor Extension model to the UK and European markets. Spectrami's innovative 'Vendor Extension' model allows vendors of all sizes to recognize significant revenue growth across multiple international theatres by drawing on our highly skilled technical and operational teams to complement and expand any existing geographic footprint they may have. Spectrami is now, 'the' gateway for new and existing Vendors in UK, European & Middle East markets, delivering real value to vendors and ensuring the reseller community is completely de-risked when taking on the new and innovative technologies that today's customers demand.", said Nicola Quincy, Sales Director, Northern Europe.

Finally, wearable vendor Boltt has signed a partnership with péripheral specialist Trigon to be its exclusive distributor for UAE2. Under the agreement, Trigon will be responsible for distributing Boltt's range of products. "The market for wearable devices in both autonomous and passive categories has exploded in the UAE over the past couple of years, and we wanted the best-in-industry representation of our products. With Trigon, we feel we have a synergetic partnership. Trigon, knows the customer base inside-out, and we can look forward to satisfying the customers' desire for innovative wearables", said Arnav Kishore, CEO, Boltt (source: Reseller Middle East 1 and 2).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd
India - Specialist
Netsafe Solutions Hravtska d.o.o.
Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d.
Bulgaria - VAD
Netsafe Solutions Srl
Romania - VAD
Arrow ECS Slovakia s r.o.
Slovakia - VAD
Share Distribuzione Srl
Italy - VAD
Ignition Technology Sub-Saharan Africa
South Africa - VAD
Ignition Technology ME
United Arab Emirates - VAD
Ignition Technology France
France - VAD
Kosmotech (KSM YuA TOV)
Ukraine - Specialist


Redington Gulf FZE

Redington Gulf FZE
Atrium Center - Offices 607 - PO Box 17266
Khaled Bin Waleed Street
United Arab Emirates
Phone : +971-43734700
Fax : +971-43556336
Website : http://www.redingtonmea.com

Other offices
Phone : +971-48809487
Phone : +971-48146555
Al Qusais
Phone : +971-42584091
Phone : +971-42586058
Abu Dhabi
Phone : +971-25535414
Abu Dhabi
Phone : +971-24912711


President : Mr Aloysius Fernandes
Vice-president : Mr Sumant Saran
Vice-president : Mr Sayantan Dev
General manager : Mr Raj Shankar
General manager : Mr Rawad Ayash
General manager : Mr Saad Khan
General manager : Mr Sukhil Nair
General manager : Mr Ashish Bharti
Sales director : Mr Rajesh Mathrani
Marketing director : Mr Rahul Nanda
Sales manager : Mr Gowrishankar P
Sales manager : Mr Jeevan Hegde
Division director or manager : Mr Ishamul Hasheel
Division director or manager : Mr Ramkumar Balakrishnan
Division director or manager : Mr Mohamed Usama Fahad


Creation year : 1997
License number : 525622
Annual turnover
2017 : 3 325,90 M€
2016 : 2 915,05 M€
2015 : 2 568,60 M€
2014 : 1 978,42 M€
2013 : 1 747,50 M€
Active resellers : 16100
Indirect turnover : 100%
Main brands : Acer, Cisco, Dell, HP Inc., Samsung
Clients : Broadline e-commerce, broadliner, buying groups, consumer electronics, dealers, department stores, hypermarkets, independent retailers, IT consulting, system integrators and VARs, marketplaces, service providers, specialist, specialized and corporate resellers, stationers and office supplies
Employees : 1985 people


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Luckystar Computers (I) Pvt Ltd -  India - Specialist
Netsafe Solutions Hravtska d.o.o. -  Croatia - VAD
Netsafe Solutions Bulgaria e.o.o.d. -  Bulgaria - VAD
Netsafe Solutions Srl -  Romania - VAD
Arrow ECS Slovakia s r.o. -  Slovakia - VAD
Share Distribuzione Srl -  Italy - VAD
Ignition Technology Sub-Saharan Africa -  South Africa - VAD
Ignition Technology ME -  United Arab Emirates - VAD
Ignition Technology France -  France - VAD
Kosmotech (KSM YuA TOV) -  Ukraine - Specialist

Latest partnerships

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We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.