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Exertis appoints commercial head for its mobile division

United Kingdom: broadliner Exertis has appointed Richard Ferguson as head of commercial for Exertis Mobile. In this role Ferguson will be responsible for driving engagement and growing the business with the mobile division's market leading range of device and accessories vendors across the consumer and business to business areas. He will report to Liam La Cumbre, Exertis consumer commercial director.

"I am delighted to have added Richard to our award winning mobile team. He has extensive knowledge and experience of the industry having spent many years working for leading mobile network operators and most recently a mobile distributor. We have a tremendous portfolio of products and solutions to offer our customers across all market segments and opportunities to grow in key areas of our business which someone of Richard's calibre can help us to exploit to the full", said La Cumbre.

Ferguson joins from Brightstar where he spent three years, latterly as vice president OEM EMEA, responsible for setting supplier strategy, owning vendor relationships and driving the mobile budget across nine countries. Prior to that, he spent eight years with Vodafone as their commercial director defining and implementing the company's global supplier strategy and conducting procurement for all terminal equipment including handsets and tablets. He has also worked for T-Mobile and BT in senior management roles.

"It's an exciting time at Exertis. I was attracted by the ambition of the company to continue to grow and the quality of the management and mobile team. The creation of a new consumer business unit will add further opportunities for mobile in the retail arena and their strong presence in the SMB and enterprise sectors bodes well for driving mobile solutions for vendors in the B2B market. I am looking forward to working with the vendors to drive incremental business for our customers", said Ferguson.

A new boss for Brightstar and another BU for Exertis

United Kingdom: telephony specialist Brightstar has appointed Nazish Dossa as its new UK managing director1. Dossa comes with more than 20 years of specialist leadership within telecoms, networks and IT sectors. Most recently, he joined Capita IT enterprise Services in April 2016, holding the roles of chief sales and marketing officer, followed by managing director of network and connectivity. Prior to that, he spent 15 years at COLT Telecom where he held a number of senior commercial and leadership roles, including vice president of sales and capital markets.

Broadliner Exertis has combined its gaming, smart tech, accessories and audio divisions into a new consumer business unit made up of over 250 employees2. The new division will be based across offices in Basingstoke and Harlow, with the employees being part of an overall base of more than 1,150. Specific roles for each staff member will be spread across purchasing, commercial and marketing. Basingstoke-headquartered Exertis claimed the area will contribute significant revenue and profit for the company. It will be under the control of Liam La Cumbre, who enters the newly created role of consumer commercial director. Prior to joining Exertis, La Cumbre was sales director at Turkish consumer electronics specialist Vestel (2016) and Toshiba TV Europe sales director (January 2014 to December 2015). La Cumbre will be joined in the leadership team by consumer sales director Mike Buley who has been with Exertis for the last 27 years. Both will report directly to Exertis managing director Paul Bryan. Bryan said: "the creation of a dedicated consumer business unit reflects the importance of this category to our business. It will provide unrivalled focus and support for our vendors and customers, enabling Exertis to leverage the market leading positions we already hold in the consumer market. We have an outstanding leadership team and adding Liam, with his extensive, retail experience, demonstrates our continued investment as we see opportunities to drive for additional growth both in the UK and other European geographies. The new CBU provides the platform to bring together and promote the expertise, specialism and specific value-added services that we can offer to new and existing retail customers and vendors. The retail landscape is evolving. We have the opportunity and ambition to grow established, and emerging brands both in traditional and complementary markets in the UK, and in Europe, securing our position at the forefront of retail distribution." (source: Mobile News United Kingdom 1 and 2).

Some information about Brightstar, CI Distribution, CMS Distribution, Data Select, Exertis, Nimans and Sahara Presentation Systems

British Isles: Dylan Price, who was sales manager for telephony specialist Brightstar, has left the company1. PC component and peripheral specialist CI Distribution has announced three new new partnerships with key players in the IT industry: Brother (rugged mobile printers), iKey (rugged keyboards, mice, display and pointing devices) and Mad Catz (gaming accessories). Scale Computing, an hyperconverged storage, server and virtualisation vendor, has unveiled a partnership with VAD CMS Distribution, which will be responsible for selling Scale Computing's HC3 hyperconvergence and virtualisation platform, across Ireland and the United Kingdom. After 11 years of business, lately as sales manager, Ian Miller has decided to leave telephony specialist Data Select1. The mobility division of broadliner Exertis has been chosen by STK as a distributor for its new line of handsets2. Telecom VAD Nimans has expanded its reseller training programme by hosting its first-ever event at a new support centre. The facility is part of the company's modern Trafford Park Trade Counter on the outskirts of Manchester, where Panasonic resellers brushed up on their technical skills as part of an inaugural three-day course. Finally, AV specialist Sahara Presentation Systems has extended its deal with Milestone AV Technologies to secure rights to distribute Chief mounts and brackets to resellers and integrators in the country. Sahara added Milestone's Da-Lite projection screens to its portfolio in February this year and will now offer the full range of Chief racks and AV accessories (source: PCR United Kingdom, Mobile News United Kingdom 1 and 2, inAVate United Kingdom).

More business for 4SECGroup, Azlan, Brightstar, Ci Distribution, Exertis, Midwich and Northamber

United Kingdom: network and security VAD Alpha Generation Distribution has been acquired by its competitor 4Sec Group for an undisclosed sum. The acquisition of 100% of Alpha Generation's share capital represents the next stage in the company's journey, combining new plans for the future with the team, expertise, and approach that has grown the business to this point. "Alpha Generation is an established VAD with a strong vendor and product portfolio", says Grahame Smee, Group Managing Director at 4Sec Group. "But, crucially, the company shares 4Sec Group's relentless focus on delivering value to the channel. With this new acquisition, Alpha Generation effectively becomes the VAD arm of the 4Sec Group and we'll continue to build on the foundation of our existing vendors and channel customers as we move forwards."

Broadliner Tech Data has announced the appointment of Rob Tomlin as Managing Director UK of Azlan & Technology Solutions. Reporting into Tech Data's Senior Vice President and Regional Managing Director, UK and Ireland, Andy Gass, Tomlin will oversee the integration of operations and set out a strategic plan for the newly combined organisation, which becomes the largest enterprise value distribution business in the UK. Previously, Tomlin was Managing Director of Azlan, UK and Ireland, the enterprise business unit of Tech Data. He was appointed to that role in January 2016 having joined Tech Data when the company acquired SDG in September 2012.

Telephony specialist Brightstar claims it is building the widest portfolio of mobile solutions in the sector. Brightstar used the global annual conference to unveil the establishment of new brands dedicated to the range of lifecycle services it can offer its retail, carrier and large enterprise customers. These are 'Echo' for reverse logistics for elements such as buyback, trade-in, device repairs; 'Flex' for device financing, including leasing and renting options; 'Gear' for accessories; 'Halo' for device protection; 'Logic' for supply chain services and 'Omni' for omni-channel services catering for its retail customers in particular.

Peripheral and PC component specialist CI Distribution has unveiled three additions to its catalog: Brother (printing), iKey (rugged peripherals) and Mad Catz (gaming accessories).

Broadliner Exertis has started the distribution of the latest dash and action cameras from Kaiser Baas. The R40 and R50 dash cams and the X2, X3 and X4 action cams are from now on available for retailers and e-tailers.

Antivirus editor Avast has announced a new partnership with broadliner Northamber for its AVG Business by Avast portfolio of products. The agreement involves the distribution of AVG Business's small business products to resellers and MSPs across the country, underpinned with support for marketing, flexible credit, technical guidance and sales training. Northamber will be offering AVG Business' core range of AVG AntiVirus and AVG Internet Security for Business products which complement the endpoint devices offered by Northamber, and present an entry level introduction to AVG Business. In addition, Northamber will also be delivering AVG Business' IT platform, AVG Managed Workplace, for end-to-end remote monitoring and management from a single screen.

(source: Mobile News United Kingdom, CRN United Kingdom, Channel Info United Kingdom).

News from Beta Distribution, Brightstar, Exertis, Maverick and Westcoast

United Kingdom: Beta Digital Media Solutions (DMS), the digital signage division of supply specialist Beta Distribution, has inked distribution agreements with iAdea and Stream TV Networks. Joel Chimoindes, Managing Director at BetaDMS, sees numerous applications for iAdea's products: "Their media players combine with the latest visual technology and help create high impact digital signage in Retail, corporate communication, hospitality, education, in fact any environment that needs live content on screen." iAdea already have over 100,000 commercial organisations worldwide using their products. Stream TV Networks is a Philadelphia-based new media company who have created Ultra D, 3D TV without glasses. Mathu Rajan, Stream TV Networks CEO, commented on the appointment: "in Ultra D we have leading edge technology. What we need in the UK is a partner who has market presence and expertise and BetaDMS fits that bill perfectly. We are very excited by this partnership."

Case manufacturer Incipio has hired Ian Jeffery and Dave Rogers from telephony specialist Brightstar in telco sales management roles as it looks to boost growth in the UK1.

HMD Global has signed a distribution deal with broadliner Exertis to "reignite" the Nokia brand2. This is a new agreement with the mobile division of Exertis and not a renewal of the one the distributor signed with Nokia in 2011.

Sharp Business Systems has unveiled a new partnership with AV specialist Maverick, a division of broadliner Tech Data. Under the new deal, Maverick will become a distribution partner for the full range of Sharp's large format displays. The partnership will be a significant boost to Sharp's widening reseller network, giving the company extended reach through Maverick/Tech Data's existing footprint. Maverick are widely recognised for their specialist knowledge and focus of AV industry experts, providing Sharp with a great business advantage in this market. For resellers, the partnership means far greater choice with a more extensive product range.

Cloud-based VoIP vendor NFON has partnered with broadliner Westcoast, enabling its IT partners to make a seamless shift to voice. According to Mark Davies, Cloud Services Director, Westcoast UK: "we have had huge success with our portfolio of cloud computing products – adoption has been increasing at such a phenomenal rate that we felt the market was ready for us to make the first step into voice, via this partnership with NFON. We are always looking for ways that we can maximise revenue opportunities for our partners – cloud telephony perfectly complements our product set and company ethos, which is to be continually innovating and adding value. We anticipate that this will be extremely popular with our partners and their customers." (source: Mobile News UK 1 and 2).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB
Sweden - Specialist
3D Storm
France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve
South Africa - Specialist
United Arab Emirates - Specialist
Rare Distribution
United Arab Emirates - Specialist
Aitek France
France - Broadliner
Ebertlang Swiss AG
Switzerland - Specialist
United States - Specialist
360Mobile SL
Spain - Specialist
Smartycom GmbH
Switzerland - Specialist


Likewize UK Ltd

Likewize UK Ltd
Jack Mills Way
CW2 5XF Crewe
United Kingdom
Phone : +44-1270412020
Fax : +44-1270412099
Website : https://likewize.com


President : Mr Gerry O'Keeffe
Vice-president : Mr Peter Adams
Marketing director : Mr Simon Alcock
Division director or manager : Mr David Brassington
Purchase director or manager : Mr Andy Silcock


Creation year : 1996
Company registration number : 08401611
VAT number : GB 824 2965 18
Annual turnover
2020 : 373,63 M€
2018 : 421,93 M€
2017 : 361,93 M€
2016 : 414,50 M€
2015 : 482,49 M€
Active resellers : 8000
Indirect turnover : 100%
National/regional/export split : 17/0/83
Export : France, Monaco
Specialist : Mobility
Main brands : Acer, BlackBerry Mobile, Lenovo, LG, Sony Mobile Communications
Clients : Broadliner, buying groups, hypermarkets, service providers, specialist, telecom operators
Employees : 433 people


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
Exertis Corepixel AB -  Sweden - Specialist
3D Storm -  France - VAD
AMI Marketing (Pty) Ltd t/a Learning Curve -  South Africa - Specialist
AQM World FZCO -  United Arab Emirates - Specialist
Rare Distribution -  United Arab Emirates - Specialist
Aitek France -  France - Broadliner
Ebertlang Swiss AG -  Switzerland - Specialist
ITANCIA USA Inc. -  United States - Specialist
360Mobile SL -  Spain - Specialist
Smartycom GmbH -  Switzerland - Specialist

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