American distribution group Avnet has promoted Gerry Fay to serve as global president for Avnet Electronics Marketing, one of two global operating groups within Avnet. Effective October 1, 2013, Fay will be responsible for the strategic direction, day-to-day operations and performance of the group globally. Fay joined Avnet in 2005 with the company's acquisition of electronic component distributor Memec, where he was president of Memec Americas. Previously, he held numerous strategic roles, including chief operations officer for Memec's supply-chain and logistics group and chief operating officer for ATLAS Services, a division of VEBA Electronics. At Avnet, he was named senior vice president of global strategic accounts for Avnet United and created the Avnet Velocity global supply-chain solutions practice at Avnet Electronics Marketing. Currently, he serves as Chief Logistics and Global Operations Officer and is responsible for global warehousing, semiconductor programming, computer and integration center services and operations, global trade compliance and enterprise-wide risk mitigation. A corporate officer and senior vice president, Fay is a member of the Avnet Executive Board and will continue to report to Avnet CEO Rick Hamada. Fay succeeds Harley Feldberg, who was promoted to global president of Avnet Electronics Marketing in July 2004. Feldberg joined Avnet in 1981 and was promoted through a series of progressively more responsible positions, including serving as president of Avnet Electronics Marketing Americas and president of Avnet Electronics Marketing Asia. During his tenure with Avnet, he has held executive posts in sales, marketing and business management. Feldberg will remain with Avnet to assist in the smooth transition of leadership.