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More business for 4SECGroup, Azlan, Brightstar, Ci Distribution, Exertis, Midwich and Northamber

United Kingdom: network and security VAD Alpha Generation Distribution has been acquired by its competitor 4Sec Group for an undisclosed sum. The acquisition of 100% of Alpha Generation's share capital represents the next stage in the company's journey, combining new plans for the future with the team, expertise, and approach that has grown the business to this point. "Alpha Generation is an established VAD with a strong vendor and product portfolio", says Grahame Smee, Group Managing Director at 4Sec Group. "But, crucially, the company shares 4Sec Group's relentless focus on delivering value to the channel. With this new acquisition, Alpha Generation effectively becomes the VAD arm of the 4Sec Group and we'll continue to build on the foundation of our existing vendors and channel customers as we move forwards."

Broadliner Tech Data has announced the appointment of Rob Tomlin as Managing Director UK of Azlan & Technology Solutions. Reporting into Tech Data's Senior Vice President and Regional Managing Director, UK and Ireland, Andy Gass, Tomlin will oversee the integration of operations and set out a strategic plan for the newly combined organisation, which becomes the largest enterprise value distribution business in the UK. Previously, Tomlin was Managing Director of Azlan, UK and Ireland, the enterprise business unit of Tech Data. He was appointed to that role in January 2016 having joined Tech Data when the company acquired SDG in September 2012.

Telephony specialist Brightstar claims it is building the widest portfolio of mobile solutions in the sector. Brightstar used the global annual conference to unveil the establishment of new brands dedicated to the range of lifecycle services it can offer its retail, carrier and large enterprise customers. These are 'Echo' for reverse logistics for elements such as buyback, trade-in, device repairs; 'Flex' for device financing, including leasing and renting options; 'Gear' for accessories; 'Halo' for device protection; 'Logic' for supply chain services and 'Omni' for omni-channel services catering for its retail customers in particular.

Peripheral and PC component specialist CI Distribution has unveiled three additions to its catalog: Brother (printing), iKey (rugged peripherals) and Mad Catz (gaming accessories).

Broadliner Exertis has started the distribution of the latest dash and action cameras from Kaiser Baas. The R40 and R50 dash cams and the X2, X3 and X4 action cams are from now on available for retailers and e-tailers.

Antivirus editor Avast has announced a new partnership with broadliner Northamber for its AVG Business by Avast portfolio of products. The agreement involves the distribution of AVG Business's small business products to resellers and MSPs across the country, underpinned with support for marketing, flexible credit, technical guidance and sales training. Northamber will be offering AVG Business' core range of AVG AntiVirus and AVG Internet Security for Business products which complement the endpoint devices offered by Northamber, and present an entry level introduction to AVG Business. In addition, Northamber will also be delivering AVG Business' IT platform, AVG Managed Workplace, for end-to-end remote monitoring and management from a single screen.

(source: Mobile News United Kingdom, CRN United Kingdom, Channel Info United Kingdom).

Thycotic appoints Alpha Generation

United Kingdom: network and security VAD Alpha Generation Distribution has been chosen by Thycotic to distribute its admin password and privilege management solution.

Alpha Generation Distribution to supply AlienVault security solutions

United Kingdom: continuing to define itself by focusing on proactive security solutions, network and security VAD Alpha Generation Distribution has added AlienVault to its vendor portfolio. This new partnership will make AlienVault's Unified Security Management platform — which brings together five distinct capabilities in one convenient package including asset discovery, vulnerability assessment, threat detection, behavioral monitoring, and security intelligence reporting, available to local resellers and their customers.

Former Arc staff resurface with new security VAD

United Kingdom: A band of former Arc Distribution employees has formed a new security VAD after concluding that recent market consolidation has left a gap for a new entrant. Led by former Arc boss Stuart Reay, Alpha Generation Distribution recently launched and counts Secunia, WinMagic and Network Instruments as its first three vendor signings. Five of Alpha Gen's seven staff are ex-Arc and Exclusive employees, including former Arc marketing director Mark Weatherill, who has taken an equity stake in the distributor after joining this week. Alpha Gen intends to have six vendors on board by the end of 2014 but Reay said the distributor is unlikely to dabble in the anti-virus space. Alpha Gen, which is based near Nottingham, has traded with 15 VARs so far and will soon begin offering training and support services (source : CRN UK).

Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
SC Magazin GSM srl
Romania - Specialist
Multipoint Nordics OÜ
Estonia - VAD
EMA Distribution srl
Italy - Specialist
Westnet Distribution Poland Sp. z o.o.
Poland - Broadliner
A&C Systems France
France - Specialist
FieldTrust bvba/sprl
Belgium - VAD
Aqipa United Kingdom Ltd
United Kingdom - Specialist
Fokus MSP GmbH iG
Germany - VAD
Zaltor Soluciones Informáticas SLU
Spain - Specialist
ICOS Deutschland GmbH
Germany - VAD


QBS:AlphaGen Ltd

QBS:AlphaGen Ltd
Retford Enterprise Centre
Randall Way
DN22 7GR Retford
United Kingdom
Phone : +44-1777852222
Fax : +44-1777712761
Website : http://www.alpha-gen.co.uk


General manager : Mr Dave Stevinson
Marketing director : Mrs Stacey Logan
Product manager : Mr Thomas Coleman


Creation year : 2013
Company registration number : 08415877
VAT number : GB 161 5980 95
Annual turnover
2019 : 10,94 M€
2018 : 10,85 M€
2016 : 18,81 M€
2014 : 4,70 M€
Active resellers : 300
Indirect turnover : 100%
National/regional/export split : 100/0/0
VAD : Networks and telecoms, security
Main brands : Corero Network Security, Hitachi Vantara, Snow Software (Embotics), Stormshield, Thycoticcentrify
Clients : Buying groups, dealers, independent retailers, IT consulting, system integrators and VARs, service providers, specialized and corporate resellers
Employees : 36 people


EDM (electronic document management)
EDM hardware
Hitachi Vantara

Networks and telecoms
Network infrastructure
Corero Network Security, Hitachi Vantara

IT security
Corero Network Security, Hitachi, Revenera (Secunia), Thycoticcentrify

Services and cloud computing
Black Stratus, HPE (Bromium)
Corero Network Security, Hitachi Vantara

Storage infrastructure
Hitachi Vantara, Hitachi Vantara (Sepaton)
Storage servers
Hitachi Vantara
Storage software
Hitachi Vantara


Recent additions

Our directory is updated daily through information sent by vendors and distributors. Here are the latest updates :
SC Magazin GSM srl -  Romania - Specialist
Multipoint Nordics OÜ -  Estonia - VAD
EMA Distribution srl -  Italy - Specialist
Westnet Distribution Poland Sp. z o.o. -  Poland - Broadliner
A&C Systems France -  France - Specialist
FieldTrust bvba/sprl -  Belgium - VAD
Aqipa United Kingdom Ltd -  United Kingdom - Specialist
Fokus MSP GmbH iG -  Germany - VAD
Zaltor Soluciones Informáticas SLU -  Spain - Specialist
ICOS Deutschland GmbH -  Germany - VAD

Latest partnerships

Stay on top with the latest partnerships signed in EMEA.


We have collected some of the scams, fake companies and more that have surfaced in the channel over the past year.